This episode of On The Horizons dives deep into what it really means to build wellness brands while also safeguarding your own health, energy, and vision as a leader. Host Laura Meyer, CEO Envision Horizons, sits down with Cathy O’Brien, Chairman of Naturopathica, to explore the origin of the wellspace for women, the gaps in female-focused medical research, and why data-driven, science-backed content is so critical for women’s health right now.Cathy unpacks how brands like Naturopathica can scale without losing their soul, the balance between visionary founders and operators, and why so many acquisitions fail when culture and brand DNA are ignored. She also shares her story navigating a cancer diagnosis from the CEO seat - what she would do differently, how she set new boundaries, and why protecting your energy is non-negotiable for female leaders.Hear practical insights on hiring for attitude over pedigree, preserving culture during rapid growth, and using wellness practices as real tools for better decision-making in high-pressure environments. This is a must-watch episode for female founders, marketing leaders, and anyone building in women’s health or corporate wellness.00:25 – Why Cathy created 'Inside The Wellspace' and the research gap in women’s health02:00 – Fact or Fiction: Wellness Treatments Edition10:20 – Founders vs. operators: keeping a brand’s soul through scale and acquisition19:00 – Cathy's personal journey and setting boundaries in business27:40 – Energy management and saying no as a female executive35:00 – How to hire and build teams that protect culture, not just hit the spreadsheet

Launching or scaling a brand on Amazon in 2025–2026 is more complex than ever - and most e-commerce teams are still leaving a lot of money (and data) on the table. In this episode of the Envision Horizons podcast, VP of Client Services Reid Greenberg sits down with Victoria Reese (Account Director) and James Corley (Media Director) to break down what actually works for modern brands on Amazon.

They unpack the biggest mistakes brands make on day one of an Amazon launch, from going live before they’re truly retail-ready to overspending on upper-funnel media before they’ve earned relevance. You’ll hear how to approach creative, inventory, and keyword strategy so that your first 90 days set up long-term marketplace profitability instead of a “staggered start.”

The team then dives into connected commerce: how to use Prime Day and other tentpoles as performance accelerators, and why lead-in strategy and doorbuster SKUs can 2X your return versus focusing only on event-day spend. They also discuss when to layer on DSP, conquesting, and sponsored brand placements to break through plateaued growth.

Finally, Reid, Victoria, and James explore the evolving retail media landscape beyond Amazon - Walmart, Target, Chewy, and underdeveloped networks - and how early movers can “crack the code” and influence ad-tech roadmaps. If you’re a marketing or e-commerce leader owning P&L across Amazon, DTC, and retail, this conversation will help you re-think channel mix, audience strategy, and how to use data across silos to drive lifetime value.

Learn more about Envision Horizons and our Amazon & marketplace services: https://www.envisionhorizons.com

Envision Horizons CEO Laura Meyer sits down with Dawn Hilarczyk, Chief Operating Officer at Borghese, to examine critical strategies for scaling luxury beauty brands in today's competitive marketplace.

With two decades of leadership experience across beauty, health, and wellness sectors, Dawn provides actionable insights on leveraging Amazon's platform for premium brands while maintaining brand integrity. This strategic discussion covers:

• Debunking common misconceptions in beauty brand positioning.
• Implementing AI solutions for efficiency and marketing optimization.
• Developing hero product strategies that drive sustainable growth.
• Building consumer-centric approaches that enhance brand loyalty.
• Navigating complex retail partnerships while expanding marketplace presence.
  

In this episode of On the Horizons, Laura Meyer, founder and CEO of Envision Horizons, interviews Amanda Aldinger, the founder and CEO of Antonym, a luxury brand voice strategy studio. Amanda shares her experiences and strategies in helping premium companies craft unique and authentic brand messaging. The discussion covers the importance of maintaining brand voice, the challenges of standing out in a crowded market, and the role of emotional storytelling in brand positioning. The episode also delves into the impact of AI on copywriting and brand consistency, offering valuable insights for marketers and brand strategists.

Join Laura Meyer, founder and CEO of Envision Horizons, as she sits down with Lil Fazio, the Senior Vice President of Marketing at Elemis US. Lil shares her extensive experience in luxury beauty marketing, discusses various marketing tactics, and evaluates the effectiveness of different strategies from product sampling to AI and influencer trips. Discover how Elemis leverages Amazon and other marketplaces in their omnichannel strategy, the importance of creative messaging, and the balance between heritage and innovation in the beauty industry. Packed with valuable marketing insights and real-world examples, this episode is a must-watch for beauty brand marketers!

In this episode of On The Horizons, Laura Meyer, Founder & CEO Envision of Horizons, sits down with David Meers from Amazon Creative Studio. David shares how Amazon Creative Studio just got an upgrade: agentic AI integration. Now, marketers can hold conversations with the agentic creative partner inside of Amazon Creative Studio, and produce advertising material like never before. Better creative, better product integration, and more efficient results.

Recorded at the Amazon unBoxed partner studio, Wayne Purboo, Vice President of Amazon Shopping Video, sat down with Todd Piechowski, VP of Growth at Envision Horizons, to discuss the evolving landscape of video commerce on Amazon.

Read the full recap here: https://www.envisionhorizons.com/blog

10 key insights for brands from the interview:

1. Video content on Amazon significantly improves purchase decisions, with brands using video seeing a 9.7% lift in sales on average.
2. Amazon is expanding video integration across its platform, including product detail pages, search results, and even post-purchase on thank you pages.
3. Amazon Live allows brands to tell deeper stories and engage directly with customers, which is particularly effective for high-consideration products. Gen Z consumers are especially interested in brand origin stories and detailed product information, which can be effectively communicated through live streams.
4. Brands should consider creating video content specifically for Amazon, rather than just repurposing content from other platforms. The effectiveness of video content varies; brands should analyze their performance and seek guidance on creating impactful videos.
5. Thank you page videos offer an opportunity for brands to showcase additional use cases or related products, potentially initiating a new purchase journey.
6. Live commerce is growing globally, but its adoption and effectiveness may vary by market due to cultural differences.High-consideration categories like electronics and beauty products tend to perform well in live commerce settings.
7. Amazon is experimenting with various content formats, such as "Get Ready with Me" videos, which allow brands to showcase multiple products in a relatable context.
8. The new Amazon Live Fast channel brings shoppable content to TV screens, creating a lean-back shopping experience for consumers.
9. Multi-touch campaigns that integrate live streams with other Amazon advertising tools (like product detail page assets and Alexa device ads) can be particularly effective.
10. Live video is becoming an increasingly important part of e-commerce, and brands should consider investing in this area to stay competitive. Live stream content can have a long-lasting impact, continuing to drive traffic and sales for weeks after the initial broadcast. Brands new to live streaming shouldn't be intimidated; Amazon offers support and guidance based on their extensive experience.

Amazon News: What Amazon's Vendor Purge Means for Brands, Sponsored Ads Through Rufus, Amazon's Grocery Brand, And More

(00:00): Intro

(00:36): "AI-Driven Quality Control at Amazon and Building Customer Trust"

(01:35): Amazon's Beauty Brand Expansion

(02:40): Hot Topics and Strategies for Amazon Advertising

(04:24): None

In this episode of On The Horizons, Laura Meyer, CEO of Envision Horizons, sits down with Kim Chappell, Chief Brand Officer at Bobbie Formula, for a candid discussion on the challenges and opportunities faced by eCommerce brands in today's dynamic landscape.

From the power of authentic storytelling and community engagement to the importance of supply chain resilience and a strategic approach to Amazon, Kim shares valuable lessons from Bobbie Formula's journey to success. She also delves into the brand's omnichannel strategy, the balance between growth and customer experience, and the significance of personal branding for executives.

Kim offers honest insights into the realities of balancing a high-powered career with motherhood, emphasizing the need for support systems and a culture that prioritizes work-life integration. Whether you're a seasoned eCommerce professional or an entrepreneur just starting out, this episode is packed with actionable takeaways and inspiring stories.