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On The Horizons episodes
- July 18th, 2024 - A Prime Day Recap, Top Shopping Hours, Best Sales Strategies, Advertising Tips & More
(00:00): Intro
(00:36): "AI-Driven Quality Control at Amazon and Building Customer Trust"
(01:35): Amazon's Beauty Brand Expansion
(02:40): Hot Topics and Strategies for Amazon Advertising
(04:24): None7 min - On The Horizons: Cannes Lions Special Edition - Building a Resilient Brand and Omnichannel Strategy with Kim Chappell
In this episode of On The Horizons, Laura Meyer, CEO of Envision Horizons, sits down with Kim Chappell, Chief Brand Officer at Bobbie Formula, for a candid discussion on the challenges and opportunities faced by eCommerce brands in today's dynamic landscape.
From the power of authentic storytelling and community engagement to the importance of supply chain resilience and a strategic approach to Amazon, Kim shares valuable lessons from Bobbie Formula's journey to success. She also delves into the brand's omnichannel strategy, the balance between growth and customer experience, and the significance of personal branding for executives.
Kim offers honest insights into the realities of balancing a high-powered career with motherhood, emphasizing the need for support systems and a culture that prioritizes work-life integration. Whether you're a seasoned eCommerce professional or an entrepreneur just starting out, this episode is packed with actionable takeaways and inspiring stories.23 min - On The Horizons: Cannes Lions Special Edition - Navigating the Amazon Influencer Landscape with Mae Karwowski
On The Horizons: Cannes Lions Special Edition - Navigating the Amazon Influencer Landscape with Mae Karwowski
Discussions surrounding influencer marketing, advertising, attribution and more for eCommerce brands selling on and off of Amazon.22 min - June 27th, 2024 - An Amazon Competitor on Prime Day (TikTok), Amazon's Discount Store Strategy and a $2 Trillion Milestone
(00:00): Intro
(00:36): "AI-Driven Quality Control at Amazon and Building Customer Trust"
(01:35): Amazon's Beauty Brand Expansion
(02:40): Hot Topics and Strategies for Amazon Advertising
(04:24): None6 min - June 13th, 2024 - Why Americans Trust Amazon Over Temu, Amazon's Project P.I., Amazon Sponsored Display Updates, And More
(00:00): Intro
(00:36): "AI-Driven Quality Control at Amazon and Building Customer Trust"
(01:35): Amazon's Beauty Brand Expansion
(02:40): Hot Topics and Strategies for Amazon Advertising
(04:24): None5 min - June 6th, 2024 - How to prep for Prime Day, How to build the right team for Selling on Amazon, the rise of Facebook Marketplace and how to find success on Amazon Creator Connections.
This week we're talking about Amazon's continued dominance of retail spending growth, Fire TV's getting AI upgrades, Drones taking flight more often and TikTok also outputting new AI for their ad suite.
(00:00): Intro
(00:39): "Amazon's Expansion into Traditional TV Upfronts and Economic Updates"
(02:11): The Rise of TikTok and Social Commerce
(03:39): "Prime Day Preparation Strategies from Amazon Experts"6 min - May 31st, 2024 - Retail Spending Growth, Fire TV's getting AI upgrades, Drones taking flight and TikTok's AI for Their Ad Suite.
This week we're talking about Amazon's continued dominance of retail spending growth, Fire TV's getting AI upgrades, Drones taking flight more often and TikTok also outputting new AI for their ad suite.
(00:00): Intro
(00:39): "Amazon's Expansion into Traditional TV Upfronts and Economic Updates"
(02:11): The Rise of TikTok and Social Commerce
(03:39): "Prime Day Preparation Strategies from Amazon Experts"6 min - May 23rd, 2024 - Amazon News: Amazon: The ESPN of the Streaming Era, Performance+ Ads Lowering CPAs, Prime Day Preparation & More
(00:00): Intro
(00:39): "Amazon's Expansion into Traditional TV Upfronts and Economic Updates"
(02:11): The Rise of TikTok and Social Commerce
(03:39): "Prime Day Preparation Strategies from Amazon Experts"6 min - May 16th, 2024 - Amazon News:
(00:00): Intro
(00:39): "Amazon's Expansion into Traditional TV Upfronts and Economic Updates"
(02:11): The Rise of TikTok and Social Commerce
(03:39): "Prime Day Preparation Strategies from Amazon Experts"5 min - May 9th, 2024 - Amazon News: Creator Connections Driving Amazon Sales, Amazon Announces New Ad Formats, Amazon Stock Hits All Time High, And More
(00:00): Intro
(00:28): Amazon's Thriving Advertising Business and E-Commerce Expert Insights
(02:37): TikTok's AI Labeling, Lawsuit, and Gen Z Trends
(03:51): Outro5 min
About On The Horizons
From the publisher's feed
On The Horizons, hosted by Laura Meyer of Envision Horizons, delivers exclusive conversations with e-commerce innovators, marketplace experts, and digital brand leaders. Discover marketplace growth…
strategies and the latest industry news in online retail and DTC commerce.