On the House Influencer Marketing Growth Strategies

In this week’s episode, Amanda breaks down the truth that every successful influencer needs to hear: You're not here to copy what worked for someone else. You're here to lead. This isn’t about guessing or chasing trends—this is about tapping into your unique voice, brand, and intuition to build a business that’s both profitable and deeply aligned. Whether you're feeling stuck in comparison or just need a reminder of your magic, this is your sign to recalibrate.

Key Points Discussed:

• Why “what worked for her” won’t always work for you
• The blend of science and gut instinct behind brand strategy
• What it really means to run your influencer business like a business
• How to reconnect with what makes your audience follow you

🛍️ Visit the Notoire Edit Shop: https://notoiremediahouse.com/shop

➡️ Want more influencer industry expertise? Join our email list!

https://notoiremediahouse.myflodesk.com/e92szd77li

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

Mentioned in this episode:

Notoire Media House

If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more.

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

In this final episode of our Email Marketing Series, we’re diving deep into one of my favorite tools—Flodesk! If you’ve been following along, you already know how much I rely on it to create stunning, high-converting emails with ease. If you're an influencer, blogger, or content creator looking to streamline your email marketing and maximize engagement, this episode is packed with actionable strategies you won’t want to miss.

Key Points Discussed:

✅ The best lead magnet strategies to grow your email list

✅ How to use Flodesk’s opt-in forms (pop-ups, inline embeds & more)

✅ The power of segmenting your audience for targeted content

✅ How to craft an automated email workflow that builds relationships & boosts conversions

✅ A sneak peek into Flodesk’s latest features, including the new Canva integration!

➡️Want more influencer industry expertise? Join our email list!

https://notoiremediahouse.myflodesk.com/e92szd77li

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

Mentioned in this episode:

Notoire Media House

If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more.

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

In this week’s episode, we dive into why having an email list is one of the most POWERFUL tools an influencer can have in 2025. While social media is a vital part of your business, there’s something even more essential that you own and control — your email list!!  I’m talking about why it’s crucial for your long-term success, how it helps you deepen your connection with your audience, and why it can be a game-changer for your business. Plus, I'll walk through how to start and grow your email list from scratch, even if you're just getting started!

If you’re ready to build your email list and start seeing tangible results, this episode is for you. Stay tuned for next week’s episode where we’ll dive deeper into email marketing strategies you can implement right away!

Key Points Discussed:

📧 Social media platforms are important, but they’re not yours to control.

📧 A smaller email list can lead to bigger returns compared to having a large social media following. 

📧 One of the best parts of email marketing? It’s easy to outsource! We break down why email marketing is a great extension of your business that doesn’t require constant input from you.

📧 If you're starting from scratch or revamping an underperforming email list, we give you actionable tips for building your email list.

📧 The importance of lead magnets and how to create offers that draw your ideal audience in. Plus, I share examples of what makes a great lead magnet that will encourage people to give you their email addresses.

➡️Want more influencer industry expertise? Join our email list!

https://notoiremediahouse.myflodesk.com/e92szd77li

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

Mentioned in this episode:

Notoire Media House

If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more.

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

If you've been seeking fresh insights into shaking things up in the marketing world, you've landed in the perfect spot! It’s no secret that we love the email marketing platform Flodesk here at Notoire Media House, and today’s episode we get to chat with their Head of Marketing, Natalie Franke. With her roots firmly planted in advocating for small businesses, Natalie’s passion for genuine, impactful marketing shines through as she discusses the power of email over social media, the importance of community-led growth, and the exciting future of AI in business. She shares inspiring insights and practical tips that will rev up your entrepreneurial spirit and get you pumped to take your business to the next level! 

Listeners can get 50% off their first year of Flodesk making it $19/month for unlimited subscribers: https://partners.flodesk.com/notoire

Whether you're a budding entrepreneur or seasoned business owner, this episode packs a punch with invaluable insights and a hefty dose of inspiration to push you to think differently about growth and community engagement. Dive in and let’s get your business thriving with some community magic and smart email marketing! 🚀

Key Points Discussed:

✨ Leadership and Growth:Transitioning into significant roles can lead to profound personal and professional growth, especially when aligned with one’s values and community.

✨ Community-Centric Marketing: understanding and serving your community isn't just good ethics; it's smart marketing that leads to sustainable growth.

✨ Marketing as Storytelling: effective marketing goes beyond strategies; it’s about understanding and serving the people you’re connected to.

✨ The Power of Email Marketing: in the digital age, email remains a powerful tool to directly connect with and grow your audience, often outperforming other channels like social media in terms of engagement and conversion.

✨ Future Innovation: staying open to technological advancements like AI can significantly enhance how businesses interact with and serve their audiences.

Want to connect with Natalie? 

Follow along on IG: @nataliefranke

Visit her website: https://nataliefranke.com/

➡️Want more influencer industry expertise? Join our email list!

https://notoiremediahouse.myflodesk.com/e92szd77li

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

Mentioned in this episode:

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

Notoire Media House

If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more.

Welcome to another jam-packed episode all about Instagram growth! 📈

Today, we’re diving deep into not just how to grow your Instagram, but how to thrive by truly embracing the essence of what Instagram was made for - community and connection. Whether you're a fresh-faced content creator, bustling through as a seasoned influencer, or someone just sharing snippets of everyday life, today’s episode has golden nuggets just for you. We’re not just talking about growing numbers here. We're focusing on meaningful growth that connects you with your audience on a deeper level.

If you've ever felt stuck or unsure about how to grow your Instagram presence, this episode is for you. We break down complex ideas into easy, actionable steps that you can start applying today. Plus, there’s nothing like a good blend of encouragement and expert insights to get you pumped about your content again! 🤳

Key Points Discussed:

📱Understanding the core purpose of Instagram – building a vibrant community through sharing our lives.

📱The importance of defining your niche, not just for clarity in your own content creation but to ensure you're speaking directly to your audience. 

📱Instagram isn't just a platform; it's an algorithmic powerhouse designed to display your content to the right people. 

📱From tweaking your bio to mastering calls to action (CTAs), how to make your profile a magnet for new followers.

📱How often to post and what types of posts (reels, carousels, static posts) can help you leverage Instagram's love for video content.

📱How to use every feature Instagram offers to increase visibility and engagement.

➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox!

https://notoiremediahouse.myflodesk.com/podcast

⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️

https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

GET 50% OFF FLODESK: https://flodesk.com/c/NOTOIRE

Mentioned in this episode:

Notoire Media House

If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more.

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

Welcome back to On The House! In today's episode, we dive deep into the intriguing world of affiliate marketing platforms, focusing on the pioneers and the new players — LTK and ShopMy. We explore how these platforms benefit influencers and brands, their unique features, the pros and cons of each, and the emerging trends that could reshape the influencer landscape. Whether you're a seasoned influencer, a brand looking to expand your reach, or just an affiliate marketing enthusiast, this episode is packed with insights and a detailed breakdown of what makes these platforms tick! Grab your headphones and get ready to be informed, inspired, and maybe even a bit entertained. Let's dive into the affiliate marketing maze together! 

What's your take on LTK vs. ShopMy? Would you switch for better rates, or does functionality take precedence? Let's continue the conversation online—drop us a comment or a DM with your thoughts!

Key Points Discussed:

🛍️ How affiliate links work, the basics of commission rates, and the privacy of consumer purchases

🛍️ Insights into the backend operations of LTK

🛍️ An overview of ShopMy's model and why creators are gravitating towards them

🛍️ The differences in LTK and ShopMy commission rates

🛍️ How both platforms facilitate the relationship between brands and creators

🛍️ Future predictions of updates, transparency improvements, and how competition might drive better services

➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox!

https://notoiremediahouse.myflodesk.com/podcast

⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️

https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

GET 50% OFF FLODESK: https://flodesk.com/c/NOTOIRE

Mentioned in this episode:

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

In this episode of On The House, we're exploring a powerful tool that can automate your communication and boost your revenue effortlessly: AI-driven chatbots! While AI has been a hot topic in the business world, it's still underused in the influencer economy. Today, we're diving into how you can leverage AI, specifically ManyChat, to save time and drive better results for your influencer business. Whether you're new to automation or looking for advanced strategies, this episode will show you how to streamline your processes and get more out of your content.

Grab your coffee and tune in as I share how you can implement AI to grow your email list, automate customer communication, and increase your revenue—all while keeping things simple.

Key Points Discussed:

 ✨ What ManyChat is and why it's a safe, effective tool for automating messages on Instagram.

✨ How AI chatbots can simplify your communication and help you grow your email list without the hassle.

✨ The power of lead magnets (like a monthly lookbook) and how they can help you attract your ideal audience.

✨ How to set up automation to grow your email list directly from Instagram DMs.

✨ The benefits of using ManyChat's follow-up sequences and reminders to drive engagement and sales.

✨ How automating with ManyChat can help you stay ahead of the competition and work smarter, not harder.

➡️ Ready to use AI to simplify your influencer business? Check out ManyChat and start setting up your own automation sequences today.

➡️ Want more tips and strategies for influencers? Join our email list for exclusive insights!

https://notoiremediahouse.myflodesk.com/e92szd77li

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

Mentioned in this episode:

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

Notoire Media House

If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more.

In this episode of On The House, we’re uncovering a game-changing strategy that most influencers are overlooking: Instagram Broadcast Channels. Join me as I break down how this underutilized feature can become a goldmine for monetization. Whether you're starting from scratch or looking to elevate your current strategy, this episode is packed with actionable tips to help you maximize engagement and revenue effortlessly.

Grab your coffee and tune in as I share client-tested strategies, real-life case studies, and my personal insights on leveraging broadcast channels for sustainable growth.

Key Points Discussed: 

✨ What Instagram Broadcast Channels are and why they’re a big deal for creators. 

✨ Common mistakes influencers make when using broadcast channels (and how to avoid them). 

✨ Strategies to keep your audience engaged and coming back for more. 

✨ How to monetize effectively without feeling "salesy."

✨ Real-life case study: How an Amazon influencer boosted daily sales using this strategy.

➡️ Ready to unlock easy monetization? Start treating your broadcast channel like your VIP community—share exclusive deals, personal insights, and direct calls-to-action to drive authentic engagement and sales.

➡️Want more influencer industry expertise? Join our email list!

https://notoiremediahouse.myflodesk.com/e92szd77li

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

Mentioned in this episode:

Notoire Media House

If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more.

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

Welcome to this episode of On The House! Today we’ve got one of my dear friends on the show, Jen Taylor. She’s going to be sharing her expertise using YouTube as a long-form content platform to make meaningful and authentic connections with her audience. She’ll be giving us the lowdown on how to establish our personal style in 2025 and trends to keep an eye our for as we head into this new year!

Key Points Discussed:

• Navigating sharing your life on social media
• The evolution of influencer platforms
• Ways to use long and short-form content to connect with your audience
• The importance of surrounding yourself with a strong community - both personally and professionally - as an influencer

➡️ Want to connect with Jen? 

✨VISIT HER YOUTUBE CHANNEL: https://www.youtube.com/c/jentaylorstyle

✨CHECK OUT HER IG: https://www.instagram.com/jen.taylor.style/?hl=en

➡️Want more influencer industry expertise? Join our email list!

https://notoiremediahouse.myflodesk.com/e92szd77li

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

Mentioned in this episode:

Notoire Media House

If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more.

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

We’re looking ahead to 2025 in today’s episode of On The House! Join me as I dive into the trends, tools, and strategies that will shape the creator economy in the coming year. From AI breakthroughs and creator-owned platforms to influencer marketing shifts and the growing focus on wellness, this episode is your guide to thriving in an ever-changing digital landscape.

Grab your coffee (or matcha!) and tune in for insights, actionable tips, and predictions for what’s next in the world of creators.

Key Points Discussed:

✨ AI will continue to transform creator workflows and audience engagement.

✨ Creator-owned platforms like newsletters and membership sites will grow in importance.

✨ Long-term brand collaborations will replace one-off influencer campaigns.

✨ Diversifying income streams with digital products and events will be essential.

✨ Mental health and wellness resources for creators will become a top priority.

➡️ Want to thrive in 2025? Start building your email list, experimenting with AI tools, and diversifying your revenue streams.

➡️Want more influencer industry expertise? Join our email list!

https://notoiremediahouse.myflodesk.com/e92szd77li

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

Mentioned in this episode:

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

Notoire Media House

If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more.