On the Mic

What's more important that having a good mic? Knowing how to use it. Of course if you caught last weeks episode, you already knew that! Today's episode of On the Mic continues our series on audio, with Lindsay and Freddy going more in-depth on the right—and wrong—ways to set up your equipment for recording day.

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For more information about Ad Results Media, go to adresultsmedia.com.

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You've got a great idea for a podcast—but do you have the tools to make it enjoyable to listen to? In this episode, Lindsay launches a new series on the importance of sound. She discusses her personal journey as a podcaster and voice over actor and gives listeners a tangible experience of how various microphones and recording environments impact sound quality.

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For more information about Ad Results Media, go to adresultsmedia.com.

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Tools for measuring podcast listener engagement are on the rise—and so is advertiser interest in more robust attribution. In today's episode of On the Mic, Ad Results Media CEO Marshall Williams and Sr. Account Strategist Andrea Schwarzbach discuss some of the platforms on the rise, the importance of understanding listener data, how pixel-based and other technological tracking tools stack up against other methods, and what the state of podcast attribution means for advertisers.

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For more information about Ad Results Media, go to adresultsmedia.com.

Hosted on Acast. See acast.com/privacy for more information.

What makes a podcast a hit? In this episode, Lindsay and Nate chat with Sim Sarna, founder of Cloud 10 Media, to find out. We talk about all the work that goes into developing compelling podcast content, the origins of Cloud 10, how to get started in the industry, and the importance of patience throughout the process.

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For more information about Ad Results Media, go to adresultsmedia.com.

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From shorts featured on ESPN to documentaries on HBO, Andrew Jenks has made a name for himself as storyteller, filmmaker, and more recently, podcast creator. Today, he joins us to discuss the differences between creating for audio and film, what inspired him to make the leap into audio, his advice to creatives, how to think about monetization, the importance creativity in ad reads, and other topics.

Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!

For more information about Ad Results Media, go to adresultsmedia.com.

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Rounding out our series of copywriting, Lindsay and Nate talk about putting the final polish on your copy. We talk about why good writing is rewriting, strategies for managing your writing time, the importance of reference, and more.

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For more information about Ad Results Media, go to adresultsmedia.com.

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In Part 2 of our continuing series on copywriting, Lindsay and Nate cover the what, why, and how of verbal messaging. How can brands think beyond voice, tone, and content—and how do the fundamentals of copywriting apply to audio advertising?

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For more information about Ad Results Media, go to adresultsmedia.com.

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In today's episode we're joined by Hernan Lopez, Founder and CEO of Wondery, to talk about "Your Brain on Podcasts"—a study produced in collaboration with Mindshare's Neurolab. We discuss what the science shows about the attentiveness and emotional engagement of podcast listeners compared to other mediums, and what it means for podcast advertising's ROI.

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For more information about Ad Results Media, go to adresultsmedia.com.

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In our first series of episodes, hosts Lindsay Smith and Nate Spell introduce one of the most important aspects of advertising: copywriting. We dig into the basics of research (or how to ask ALL the questions), the importance of writing what you know, mapping out the customer journey, and more.

Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!

For more information about Ad Results Media, go to adresultsmedia.com.

Hosted on Acast. See acast.com/privacy for more information.