Roland Ligtenberg, co-founder of Housecall Pro, interviews Kris and Jennifer Record, founders of Jeneral Plumbing. They share their journey of starting a plumbing business, the unique philosophy of 'do more with less', and the importance of automation and systematization in achieving efficiency. The conversation delves into building a price book, effective marketing strategies, and leveraging social media for customer acquisition. They also discuss the benefits of using Housecall Pro for managing their business operations and provide valuable advice for aspiring entrepreneurs.

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