Demetrios Skalkotos, SVP for Global Corporation Solutions of NASDAQ OMX [NASDAQ:NDAQ], the world’s largest exchange company, sits down with guest host Mark Story, Director of New Media at the U.S. Securities and Exchange Commission to discuss their new Do-It-Yourself (DIY) Platform, designed to make press release and Regulation Fair Disclosure compliance self-service for investor relations…

Over the past few months, the best social media management dashboards for digital marketing companies to choose from have exploded.   In addition to early contenders like HootSuite and TweetDeck, dozens of new applications are designed to help teams manage multiple social networking accounts and measure the ROI of their efforts.   If you are…

Managing effective brand ambassador programs involves tapping into what your stakeholders and constituents are genuinely passionate about for product marketing purposes. So harnessing and amplifying the voices of Fiskateers – crafters who are also loyal brand advocates for the scissors company – was the objective of this brand ambassador program, launched and managed by their…

Search engine optimization is part of public relations, Rebecca Lieb analyst and author of The Truth About Search Engine Optimization, tells PR agency leader and guest host Sally Falkow in this special episode about the complementary aspects of public relations and SEO, recorded at the Public Relations Society of America International Conference in DC.   SEO…

Communications strategy and grassroots campaigns are key to the beverage industry’s ability to influence consumer attitudes, says Susan Neely, President of the American Beverage Association (ABA). She was part of a panel discussion at the Public Relations Society of America International Conference in Washington D.C. called “Shaping the Debate: Public Affairs Strategies and the Health…

Location based social networking at New York Fashion Week was all the rage, with more than 100,000 fashionistas checking-in, indicating clear winners and losers with respect to where the action and excitement was. Joost van Dreunen of SuperData Research (acquired by Nielsen) analyzed the check-in data and shares his findings.   Smart communications strategies embrace…

Communicating in status updates and tweets, the skills required to build an effective communications strategy and avoiding the confirmation bias trap with former PRSA CEO Cheryl Procter-Rogers, vice president, office of public relations and communications at DePaul University, America’s largest Catholic university.   Prior to joining DePaul University, Cheryl was on the corporate affairs team…

A commonly asked questions in my marketing seminars is how do you measure the ROI of a Facebook marketing campaign?   With 500,000 million users and 11 percent of all time spent online, the potential of Facebook for public relations and public affairs professionals is huge. But given how basic the measurement options are at…

Media relations skills are what employers want most from PR professionals, according to the Digital Readiness Report. But it takes a lot more than luck to land on the front page of a major print newspapers or the interview chair on broadcast television. It takes solid PR skills, communications skills and media relations strategies, and…

Promoting HBO’s Flight of the Conchords, a new user management platform for the social web, and how to design and build the right website for any organization with Dave Fletcher, founder and executive creative director, The Mechanism, a multi-disciplinary web design agency with offices in New York, London and Durban, South Africa. He presented a…