In this episode, two former attendees of Digital Marketing Seminars — Laura Meade Kirk of Amica Insurance and Angela Nebel of Summit PR Strategies — discuss where they were before they took the workshop, what they learned and where they are now. I’ve led hundreds of these workshops all over the world.  SHOW NOTES:  …

Briefing Public relations agencies operate in a highly competitive industry.  In this interview with communications agency Stan Rosenfield who represents Robert De Niro, George Clooney, Danny DeVito and many others, you learn what it takes to make it as a personal publicist in the entertainment business and how to snag a PR agency internship.  In…

In a detailed and informative discussion with Gregory Reeder, Director of Marine Corps Internal Communications at Defense Media Activity and Editor-in-Chief at Marines Magazine within the United States Marine Corps, we delve into the multifaceted realm of digital public affairs within the military context. 01:48 – Explore how the US Marine Corps (USMC) is effectively…

Korn/Ferry International [NYSE:KFY] Executive Vice-President of Corporate Affairs Don Spetner talks about the impact of Linkedin on the executive recruiting industry, nurturing contacts using social media, and the death of the cold call. This is Spetner’s second appearance on this podcast.  Last time, he discussed the public relations job market, the social media communication skills candidates…

In the face of a looming crisis, CEOs and business leaders are under immense pressure to safeguard their organizations’ reputations and financial stability. They often turn to crisis management public relations agencies to navigate these treacherous waters for guidance. In this exclusive podcast by Eric Schwartzman, United States Navy Public Affairs Officer Jim Hoeft shares…

FohBoh is a B2B niche social network for restaurant owners and their suppliers. Launched in late 2007 by veteran restaurateur and entrepreneur Michael Atkinson, it has built a base of 14,000 members, most of whom are restaurant owners. FohBoh’s core purpose is to help restaurant owners make more money during an economic period that has…

Are you ready to learn the logic behind the argument that convinces companies to invest as much as six-figures into social media initiatives?  If so, this episode featuring Nielsen Online Digital Strategic Services EVP Pete Blackshaw (@pblackshaw) is for you. Pete currently  CEO of Cintrifuse, a Cincinnati-based venture capital group that creates jobs, brings talent,…

Activity streams and data visualizations let us consume vast amounts of data in short periods of time. Together, they may just be the magic bullet for business to realize the true value of the social web. The problem, there are no interoperable standards for activity streaming and most companies hoard their data, says Google Open…

How social media has caused the scope of marketing to expand inside organizations, why customer service needs to pay attention to customer influence, the concept of relinquishing oversight as a way of regaining control, aligning social media policy with business strategy and integrating social media into destination websites featuring Jeremiah Owyang.      Digital Marketing…

Corporate social media policy development has become increasingly important as organizations realize that social networking is more powerful in the hands of many than the hands of a few.  In many cases, employees not serving in official spokesperson roles may, in fact, have more weight influencing corporate reputation than more conventional channels like public relations…