Scott Hanson and four other technologists manage the Dell TechCenter, an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors.   Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Members share advice and ask…

Sales cycles are different when we research purchasing decisions on behalf of companies and this podcast is devoted to explaining why, how and what it takes to search engine optimize your B2B content marketing. We discuss B2B SEO agency tactics like keyword discovery, B2B website SEO and how B2B sales cycles impact search optimization strategy,…

What begins as a discussion about B2B marketing applications of online video quickly spirals into a geek-out session about how to create live webcasts, online video streaming, production, editing, search engine optimization, archiving and file management.   If you’re interested in coming up to speed on the tools and technologies available for producing live video…

In the battle to get found online, organizations are using social media to wage information warfare to win the trust and confidence of their constituents. Former DoD analyst Mark Drapeau, Ph.D, who is currently an online public diplomacy director at Microsoft, explains how to dominate your information spectrum with lethal generosity. This is a recording…

This special episode, recorded at SXSW in Austin features Twitter founder Evan Williams announcing the new app platform @anywhere and Mashable Editor-in-Chief Adam Ostrow discussing the latest location-based social networking news, changes at Digg, and what’s coming next at Google. SHOW NOTES 00:52 — A summary of the news from this year’s conference, including Twitter’s…

The article is about a telling, one-on-one interview I did with Pete Cashmore, the CEO of Mashable, at SXSW 2010 in Austin. In the exclusive, Pete Cashmore maps out how Mashable disintermediated mainstream news media competitors, opening his playbook on: Pete Cashmore also shares insights into the potential of the iPad as a platform for…

If part of you’re at a PR firm trying to sell digital marketing campaigns to your clients, you don’t want to miss this episode with Brian Solis, released on the eve of the SXSW conference in Austin, Texas.   Over the last few years, Brian Solis has shot like a rocket to the top on…

Social networks have been mainstream for less than five years, but HR.com has delivered much of the same value to its members for over a decade. Founded in 1999, the B2B content site today serves nearly 190,000 members, most of them human resources professionals. Its jewel in the crown is an active calendar of webcasts…

Richard Edelman discusses what the results of the 2010 Edelman Trust Barometer mean for B2B focused organizations.  This interview was conducted as part of the research for an upcoming book about the B2B applications of social media that I am writing with Paul Gillin, which will be published by Wiley later this year. 02:14 –…

EmployeeScreen (acquired by Sterling) celebrated its 10th anniversary last August, making it a grandfather in the hotly contested market for employee screening services.  The landscape is dotted with more than 1,000 employee screening companies, many of them specialized boutiques, according to Nick Fishman, chief marketing officer and executive vice president. EmployeeScreen has thrived in that…