If you’re at a website marketing company scratching your head wondering how in the heck Facebook could be such a valuable digital marketing channel or trying to figure out what the real significance of Facebook as a website marketing tools is, this digital marketing case study podcast is for you. This is the second in…

What makes social media marketing so elusive for old school marketers is scalability.  An individual’s social network is tiny compared conventional, mainstream media audiences. The prospect of going head to head with a million audiences of 12 seems impossible.    In this special episode, recorded at Le Web in Paris: Facebook account executive Xavier Leclerc…

Social media effectiveness and crafting social media policies are based on the unique goals of your communications strategy, says Rich Teplitsky, Technology Section Chair for the Public Relations Society of America and VP at Lois Paul & Partners, a high-tech PR firm based in Boston with a field PR office in Austin. Social media monitoring is…

If you couldn’t make it to Paris for Le Web, this podcast gives you all the major announcements and insights in one, terrific, jam-packed episode I think you’ll enjoy.   Andrea Vascellari and I recap the highlights and announcements made at Le Web 2010 in Paris, as well as some of the lessons we learned…

Vegas is desert country. Hot, dry and merciless. Yet amidst the harsh terrain are fountain shows, golf courses and lush gardens, which all appear to be hugely irresponsible water wasters.  But according to the local newspaper, the attractions aren’t the problem.  The worst offenders are rich Las Vegas celebrities, who maintain green acres that should…

Each December, roughly 2,500 technology executives and digital marketing agencies convene in Paris for Le Web, a two-day conference where start-ups pitch venture capitalists and emerging technology companies demo their wares.   Founded by Loic Le Meur and his wife Geraldine, Le Web has grown in popularity over the years and has come to be…

The decision by the US Department of Defense to embrace social media marked a significant turning point in its communication strategy. This transformation was underscored by an official social media policy, which explicitly prohibited the blocking of access to social media indefinitely on their nonclassified network. The policy shift reflected a proactive approach to adapting…

Social media monitoring has emerged as the first step in any effective social media marketing or social media ROI initiative. Even traditional market research firms like Nielsen offer integrated solutions for listening to online conversations. If you want to update your understanding of sentiment analysis, social media monitoring ethics or natural vs. computational language processing,…

Meet the new Public Relations Society of America CEO & Chair-Elect Rosanna Fiske, who joins guest host Sandra Burrowes to discuss how the Public Relations Society of America (PRSA) will support PR professionals in 2011. Throughout the year, the Public Relations Society of America’s strategic communications planning team canvassed senior-level public relations firm professionals in…

QR code marketing, or quick response codes, are huge in Japan. Still, even though they’ve been around for a while in the US, they’re only just beginning to gain adoption among marketers and public relations professionals. QR Codes let you download content with your cell phone camera. Instead of thumb typing on your mobile device,…