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On The Rhoad
On The Rhoad episodes
- How Apex Pro Handles Customer Loyalty
Today we’re going to a break from Davin and I babbling and speak with Andrew Rains. He’s the Marketing Director and Co-Founder of Apex Pro who build motorsports data acquisition products.
They are one of the few companies I’ve seen to successfully use a mobile app that’s integrated with a hardware element. I’ll include a link to their site in the show notes if you want to take a look.
Keeping that in mind, we talk to Andrew about two primary subjects. Customer Loyalty and his advice on introducing an app-based company into the automotive market.
Apex Pro Links:
Website: https://apextrackcoach.com/
Instagram: https://www.instagram.com/officialapexpro/
Facebook: https://www.facebook.com/officialapexpro/
Youtube: https://www.youtube.com/channel/UCp1gjrm-7rAKen3KN70HBFw
Studio Rhoad Links:
Instagram: https://instagram.com/studiorhoad
Youtube: http://www.youtube.com/studiorhoad
Facebook: http://www.facebook.com/studiorhoad
Website: http://www.studiorhoad.com1 hr - Is Ego Derailing Success?
Today we're going to discuss a topic that we see very often and have touched on briefly in previous episodes. And that is ego in relation to success.
It might be fun to win an award or dominate your category in terms of market share, but what's it worth if it doesn't support the actual goal?
Marketing in the automotive space is more powerful than ever and we have more leverage than ever before. This makes picking your milestones and your goals more critical than it has ever been.
So on this episode, Davin and I discuss what success actually looks like and how to ensure your ego doesn't pull the rug out from under you.
By the way, Davin gets really fired up about this topic.
Links
Instagram: https://instagram.com/studiorhoad
Youtube: http://www.youtube.com/studiorhoad
Facebook: http://www.facebook.com/studiorhoad
Website: http://www.studiorhoad.com24 min - How Automotive Brands can Acquire a Chief Marketing Officer Without the $200k Price Tag
Ladies and gentlemen…. We’re back. That’s right, after taking a few days…. Well months off, we are officially starting Season 2 of On The Rhoad with a little bit of a twist.
You all have requested that we do less interviews and have more discussions between Davin and I. So, that’s what we’re going to do. Although we do have a few very good interviews scheduled, you will be hearing a lot more from us over the coming weeks.
To kick things off, we talk about the importance of the Chief Marketing Officer role and how automotive brands can acquire one without the $200k price tag.
Show Links:
- Spencer Stuart Study:
https://www.spencerstuart.com/research-and-insight/cmo-transitions-the-shuffle-continues
Studio Rhoad:
http://www.studiorhoad.com/Feel free to let us know what you think about the show by rating or writing a quick review.
To be a guest on the show or would like Chris and Davin as a guest on your show, visit http://www.studiorhoad.com/podcast/
1 hr - Spencer Stuart Study:
- How Garrett Turbo Utilizes Race Teams with Built-In Media
Today we’re talking with Tim Coltey, the Performance Marketing Specialist of a brand that we all know and love …. Garrett Turbo. When we think of Garrett we imagine large corporation but in fact, they are quite small. So they use some very clever approaches when it comes to media production. All of which are based in a quote, “Don't’ let the product be the hero. Your customers are the hero of the brand”
Links
Instagram: https://instagram.com/studiorhoad
Youtube: http://www.youtube.com/studiorhoad
Facebook: http://www.facebook.com/studiorhoad
Website: http://www.studiorhoad.com43 min - How the Founder of AEM Grew the Business by Decreasing the Size of the Business
This week we have a very, very special guest with us. The Founder of AEM Electronics, Mr. John Concialdi. He provides some insight and a peak behind the curtain on how he started this iconic brand. One topic in particular was how we grew the business by decreasing the size of the business.
Links
Instagram: https://instagram.com/studiorhoad
Youtube: http://www.youtube.com/studiorhoad
Facebook: http://www.facebook.com/studiorhoad
Website: http://www.studiorhoad.com44 min - Make Better Decisions Faster
On this episode Chris has stolen the spotlight; for better or worse. Apparently his horse dies which relates to a framework that will allow your company to make better decisions more quickly.
Links
Decision Jam: http://www.studiorhoad.com/services/decision-jam/
Validation Sprint: http://www.studiorhoad.com/services/concept-sprints/
Effort Impact Video: https://youtu.be/opvs6nOzZh4Instagram: https://instagram.com/studiorhoad
Youtube: http://www.youtube.com/studiorhoad
Facebook: http://www.facebook.com/studiorhoad
Website: http://www.studiorhoad.com15 min - How Titan Motorsports Protects Their Legacy Without Racing to the Bottom.
Today we’re talking with the marketing director of a very iconic drag racing team. If you’ve seen pictures of a copper orange Mark4 Supra popping wheelies, then you know exactly who I’m taking about. Wes Bourne of Titan Motorsports. Wes tells us how that iconic car became to be. And how this 20 year old company walks a fine line between preserving their legacy while not racing to the bottom.
Links
Instagram: https://instagram.com/studiorhoad
Youtube: http://www.youtube.com/studiorhoad
Facebook: http://www.facebook.com/studiorhoad
Website: http://www.studiorhoad.com27 min - Wanna Sell More Automotive Parts? Stop Cutting Corners!
Today we’re throwing questions at one of our very own clients, Tony Palo of T1 Race Development; They are a Nissan GTR Specialty shop out of Texas but, to be fair, that's an understatement. These guys are the best in the business and have more broken records than they can count. If you run a small shop or manufacture performance parts, this episode is for you.
Links
T1 Race Development: https://www.t1racedevelopment.com
Instagram: https://instagram.com/studiorhoad
Youtube: http://www.youtube.com/studiorhoad
Facebook: http://www.facebook.com/studiorhoad
Website: http://www.studiorhoad.com35 min - How To Utilize Influencer Marketing From An Influencer
On this episode, the Founder of MotorMavens and 86Fest and an old friend of mine, Antonio Alvendia, shares his experiences with creating content for automotive brands and why your brand’s social might be missing the mark.
Links
Antonio's Instagram: https://www.instagram.com/antoniosureshot/
MotorMavens: http://motormavens.com/
86Fest: http://86fest.com/
Instagram: https://instagram.com/studiorhoad
Youtube: http://www.youtube.com/studiorhoad
Facebook: http://www.facebook.com/studiorhoad
Website: http://www.studiorhoad.com31 min - How Ferrea Racing Balances Digital and Traditional Marketing
On this episode, we chat with the Director of Marketing for Ferrea Racing Components, Zeke Urrutia. Now Ferrea is a great example of a company who transitioning to digital while maintaining a very clever foothold in traditional marketing which we explore. But before we get into the nerdy business stuff, take a listen to Zeke’s story at the beginning. It’s an incredible peak behind the curtain of the company’s racing history and how his grandfather passed away during a race in 1948.
Ferrea Links:
Facebook - https://www.facebook.com/ferrearacing/
Instagram - https://www.instagram.com/ferrearacing/
Youtube - https://www.youtube.com/user/Ferrearacing1Studio Rhoad Links:
Instagram: https://instagram.com/studiorhoad
Youtube: http://www.youtube.com/studiorhoad
Facebook: http://www.facebook.com/studiorhoad
Website: http://www.studiorhoad.com43 min
About On The Rhoad
From the publisher's feed
Conversations on the art of business and marketing in the automotive market.
Your hosts are Chris Rhoad, Founder of Studio Rhoad, and Davin Sturdivant, Senior Consultant at Studio Rhoad, who collectively have over 30 years of marketing and consulting experience in the automotive space.
In each episode, we take turns interviewing each other on a particular theme, for 20-35 minutes. We wander when appropriate, and often interview leaders in the automotive space. It’s a bit raw at times, but we want to capture conversations with minimal editing. Both of us love working with automotive professionals and you’ll see our admiration bleed all over the conversation. You’ll also experience candor, disagreement, and authoritative counsel when appropriate.