On The Rhoad

On this episode, we chat with Porsche Digital Business Consultant and long time friend, Marat Pashkevich. He lays down some serious insights on how companies should be approaching digital. More specifically, the downside of over produced videos, what you can do to make your content look different from everyone else and if you should have an in-house marketing manager. The answer to that may surprise you.

Marat Links:

Instagram: https://www.instagram.com/the_rush

Studio Rhoad Links:

Instagram: https://instagram.com/studiorhoad
Youtube: http://www.youtube.com/studiorhoad
Facebook: http://www.facebook.com/studiorhoad
Website: http://www.studiorhoad.com

On this episode, we chat with the Marketing Director for one of the most recognizable brands in the automotive aftermarket. Lawson Mollica of AEM Performance Electronics.

Normally we limit our episodes to 30 minutes, But here’s a few reasons why we’ve extended it to 45mins:

- First…. When it comes to content marketing, Lawson explains why we should be playing like Ty Cobb, not Babe Ruth.

- He gives us insights on their product innovation

- What specific metric convinced them to build a new website after 6 years.

- The content strategy that helped them triple their social media audience while simultaneously decreased the workload of the customer service department

Studio Rhoad Links:

Instagram: https://instagram.com/studiorhoad
Youtube: http://www.youtube.com/studiorhoad
Facebook: http://www.facebook.com/studiorhoad
Website: http://www.studiorhoad.com

Davin and I chat about the reality of conducting business on social platforms. To give you some context, we read a post on a social forum which sparked the topic. So you’ll hear us reference that post throughout the show.

Studio Rhoad Links:

Instagram: https://instagram.com/studiorhoad
Youtube: http://www.youtube.com/studiorhoad
Facebook: http://www.facebook.com/studiorhoad
Website: http://www.studiorhoad.com

Art Director of Vortech Superchargers, Andrew Schwartz, explains how they stay ahead of the curve and what they consider the true value of sponsorship.

Andrew's Links:

Instagram: https://www.instagram.com/schwartzmotors
Website: https://vortechsuperchargers.com/

Studio Rhoad Links:

Instagram: https://instagram.com/studiorhoad
Youtube: http://www.youtube.com/studiorhoad
Facebook: http://www.facebook.com/studiorhoad
Website: http://www.studiorhoad.com

The Art Director of Haltech Engine Management Andrew DiMartino dives into the topic of customer relationships and Davin drinks some tea.

Talks about:

- The importance of accessibility between company and customer at times when it matters most.

- Having the proper resources to support customers properly.

- The importance of teams/drivers presenting themselves in a professional manor when times get tough.

- Winning races is not always the value to the brand Communicating with customers

Andrew's Links:

Instagram: https://www.instagram.com/dimartinofab/
Website: https://www.haltech.com/

Studio Rhoad Links:

Instagram: https://instagram.com/studiorhoad
Youtube: http://www.youtube.com/studiorhoad
Facebook: http://www.facebook.com/studiorhoad
Website: http://www.studiorhoad.com

Marketing Director of Konig Wheels Scott Weiss welds an office chair and Davin almost insults his DSM roots.

- Scott Weiss Loves to work on build, crazy builds. Has a 2006, twin turbo 350z with only 23,000 miles on it One thing that made him/them successful in marketing

- Success is subjectives. Make quality product. He really believes in what he does. Not in the business of convincing the market to buy Konig.

- Stages of career. Learn then utilize. Over and over.

- Being self aware.

- Not being complacent with where you are How the auto sector markets itself:

- Very comfortable with checking boxes. - Marketing tactics are moving very/too quickly.

- Always playing catch up.

- Have a hard time keep up. And don’t really trust where to go or how to get there 2019 Plans:

- Long term focused (5yrs)

Scott's Links:
Instagram: https://www.instagram.com/scott_konig/
Konig Wheels
Instagram: https://www.instagram.com/konigwheelsusa/
Website: https://konigwheels.com/

Studio Rhoad Links:
Instagram: https://instagram.com/studiorhoad
Youtube: http://www.youtube.com/studiorhoad
Facebook: http://www.facebook.com/studiorhoad
Website: http://www.studiorhoad.com

Today Davin and I kick off our pilot episode. We explain what you all can expect in future episodes and we dive into a quick discussion about branding.

Studio Rhoad Links:
Instagram: https://instagram.com/studiorhoad
Youtube: http://www.youtube.com/studiorhoad
Facebook: http://www.facebook.com/studiorhoad
Website: http://www.studiorhoad.com

Sponsorships? Ambassadors? Social Media influencers? I speak in detail with the President of Varrstoen Wheels about what's going through his head when reading sponsorship applications for VTX Offroad and Varrstoen wheels. We also talk about building community and his worst business experience.

Last week I had the honor of being a guest on Do It For A Living. A podcast which focuses on inspiring motorsports entrepreneurs. It was my first guest appearance on a show in a very long time. What was intended to be a podcast about design ended up covering far more serious topics: - My worst business experience - Digital ‘hoops of fire’ - Sales = rich. Branding = wealthy - The future of the automotive aftermarket iTunes link: https://itunes.apple.com/us/podcast/095-hear-how-chris-rhoad-started-studiorhoad-com-to/id971910947?i=1000381939558&mt=2 The Facebook post: https://www.facebook.com/Doitforaliving/posts/675003272687380 Do It For A Living Youtube channel: https://www.youtube.com/watch?v=3R6WgcnS8iA

In this episode: - I refuse to talk tactics - I get a little pissy. - Discuss how Taylor Swift is kicking your butt - We learn to ‘see’ - Discuss why Karl Benz was an amazing idiot - Dance with fear /// Join Hundreds Of Auto Industry Businesses Who Have Removed The Guessing And Speculation From Their Marketing Efforts. http://bit.ly/srclassjoin Studio Rhoad /// http://www.studiorhoad.com A digital agency that helps aftermarket companies bridge the gap between customer experience and commerce. Questions - Show Suggestions /// [email protected] @StudioRhoad