On The Rox – On Location | Inside the Institute of Fitness Racing (Pre-Launch Special)

In this special On Location episode of the On The Rox podcast, we take you inside the Institute of Fitness Racing on its pre-launch night—the future home and headquarters of the Deadly Dozen.

Before the doors officially open, we’re on the ground, soaking up the atmosphere and speaking to early affiliates, Deadly Dozen fitness racing athletes, and affiliate staff to get their thoughts on what this space represents—not just as a facility, but as a movement within the rapidly growing world of fitness racing.

During the opening minutes of the video version, you’ll get an exclusive look around the venue itself—its layout, its energy, and the vision behind it. But whether you’re watching or listening, you’ll come away with a clear sense of what the Institute of Fitness Racing is all about:

a purpose-built hub for competition, community, performance, and the future of gym-based fitness racing.

This episode captures the feeling of something being built from the ground up—the conversations, the excitement, and the belief that this space will become a destination for athletes, affiliates, and race organisers alike.

If you’re part of the Deadly Dozen community—or curious about where fitness racing is heading next—this is one you don’t want to miss.