On The Shelf: How To Get Your Products Into Big Box Retail!

In this weeks “Start Your Week Wisdom” we discuss the dangers of putting to much pressure on sales to solve all your problems. It is true, sales can cure a lot of issues, however setting a sales budget that is a complete fabrication simply because that is what you need to stay afloat is a recipe for disaster. Have a listen and weigh in with your opinion. Thank you for your part in making this a great Podcast.

Our “Question Answered” for the week related to stock on-hand. Our listener wanted to know if he needed a lot of product on-hand before approaching big box retailers and if so, how much should he have? Press download to hear the answer. Thank you for the questions and please keep them coming. Have a great weekend. Happy Selling!

Selecting the right retailers to launch your product and brand can make or break how your brand will be perceived long term. Don’t miss this in-depth discussion with “Brand Guru” Ellen Rudy from Polyphony Branding where we cover everything you need to know when looking for retail partners. Check out Ellen Rudy’s website! As always, we look forward to your questions and comments. Happy Selling!

We know that everyone has struggled with the question: Is my product on the right track? Is my product going to make it? To help answer these questions we have put together a short 3 stage checklist to help you know if your product is heading in the right direction. Some of the inspiration for this list came from the book; The Tipping Point, by Malcolm Gladwell. If you have never read this book, put it on your reading list. Click here for the link. Let us know how you like this episode and if you have any questions. We look forward to your comments and suggestions as they help us build this podcast into a real tool for all of you. Happy selling!

Have you ever found yourself with too many advisors? So many people giving their opinions that you can’t make a decision or stay on course for very long? This problem can sink a business fast and the worst part is you might not even know this is happening. In this episode we will talk about the 3 ways you can determine if you are in this situation and what to do about it. We look forward to your thoughts and comments. Happy Selling.

Should you give exclusivity to any distributor wishing to sell your product is our “Final Thought Of The Week”. This question comes up enough that we decided to address it on a podcast. Although this episode covers primarily International distributors the information can be used for all distributors. Thank you for keeping the questions coming, we appreciate the support you have all shown toward the podcast. We are interested in your comments as well so please let us know which podcast is your favorite. Happy Selling.

For our 40th episode we are answering a frequent question from one of our listeners regarding private labeling his product and if it is a good idea. I am sure you have asked yourself this question before as well. Have a listen to gain some insight and hopefully answer the question. Thanks for the question, keep them coming. On Friday we will be covering the topic of Distributor Exclusivity, don’t miss it.

Selling product to retailers is a calculated strategy. When and how you go to retailers matters as much as what you are selling them. In this weeks “Start Your Week Wisdom” we provide some key insight in to how you should set your sales calendars and what to consider when approaching retailers. We look forward to your comments regarding the episode and if it was helpful. Don’t forget to let us know what other topics you would like to see on the show. If you enjoy the show or know someone who would please pass it on.

Is your product not meeting your expectations with regard to sales? In this episode we explore several key exercises you can take your product through to help trouble shoot the issue. We would love to hear what challenges you are facing in your efforts to get your products on the shelf. Happy Selling

This weeks “Start Your Week Wisdom” came from a listener wanting to know what our “One” piece of advice would be for him going into a buyer meeting. After giving it some consideration, as there are many facets that go into a meeting, we decided that, “Keeping the meeting conversational” was the most important. In all your interactions this week with people interested in your product be conversational. Leave the pitch at home and have a conversation. Have a great week!! Don’t forget to leave us some feedback….