On The Shelf: How To Get Your Products Into Big Box Retail!

We had a listener last week who wanted to know why it is so hard to get products into Costco. What is the real deal he asked. it is a great question and one that we decided to answer on this weeks “Question Answered” show. Do you think it is hard to get products into Costco? Why? Let us know what you think.

We had a great time at the International Housewares show this past weekend and hope you did as well. No matter what you did at the show, your success or failure will be determined with how you manage your follow up. This weeks “Start Your Week Wisdom” provides 4 key steps you can follow to ensure your follow up is solid. Enjoy the podcast and leave us some feedback, we would love to hear from you. We look forward to seeing your products On The Shelf!

If you have been in the retail / wholesale game long you know what it is like when a buyer is moved smack dab in the middle of your deal. You want to scream, kick, throw a tantrum right? At TLB Consulting we know how frustrating this can be as it has happened to us more than a few times. Over the years we have developed 6 steps we put into action the second this happens and the results have been terrific with keeping our projects on track. Today we are sharing these 6 steps with you in the hope that should you find yourself in this type of situation, you will have the tools to weather the storm. If you have any questions, comments, stories related to this subject please feel free to share. See you On The Shelf!!

We hope you enjoyed the 2nd half of our discussion around Mark Cuban’s 12 Rules for Start-Ups. We had fun with this content and hope you were able to extract even a small nugget to use in your current business life. Here is the link to Mark’s article with Entrepreneur if you are interested in reading the full story.

This past week a colleague of mine sent me a meme on Facebook called Mark Cuban’s 12 Rules for a Start-Up. I took a look and thought it might make a great Start Your Week Wisdom discussion. Today and tomorrow’s podcast covers these 12 rules and provides my thoughts on each subject. Even those each topic is actually relevant we had some fun with it and hope you will also.

In this weeks, Start Your Week Wisdom, we cover the importance of remaining consistent with your programs. From social media to buyer contact, remaining consistent, persistent and stedfast are the keys to success. Have a great week!

Welcome to our first Podcast post on Libsyn. We are excited to be here. Today’s post was prompted by a question from one of our clients. The question was, “When bloggers email us asking to review the product should we send them one to review?” This is a great question and one that needs a complete and strategic answer. If bloggers have not come calling regarding your product, they will. Take a listen and learn the 4 requirements every blogger should have before reviewing your product.

Don’t start your week without listening to this weeks “Start Your Week Wisdom”! These just might be the words you need to hear to keep you in the hunt. Leave us a comment and let us know how we are doing. We would love to hear how the podcast has impacted your strategy. We would also like to hear if you have any issues or roadblocks in your way that we can help with. Have a great week!

After participating in over 100 buyer pitch meetings in multiple countries, I have some definite do’s and don’ts that I find critical to my clients’ success. In todays episode we will focus on 5 things you never want to sell to a buyer in a pitch meeting: Never sell yourself Never sell your future marketing spend Never sell your products sales potential Never sell your products future look Never sell your friends opinions of the product What does all this mean? Listen and find out. Have fun and don’t forget to subscribe and leave us a comment.

In this weeks “Start Your Week Wisdom” we talk about understanding who your customers are so that you can strategically market to them. We use a recent case study from one of our TLB Clients to drive this concept home. Don’t miss this episode as there is some bonus material at the end that you will find interesting. Have a great week.