In episode #254, I address a question that comes up often enough from SaaS teams and investors. Let’s address where we code onboarding expenses.
- Where do we code onboarding expenses?
- When does CAC stop?
Want to stay innovative in SaaS? Join my SaaS community: <a href="https://www.thesaasacademy.com/offers/ivNjwYDx/checkout">https://www.thesaasacademy.com/offers/ivNjwYDx/checkout</a>

In episode #254, I address a question that comes up often enough from SaaS teams and investors. Let’s address where we code onboarding expenses. - Where do we code onboarding expenses? - When does CAC stop? Want to stay innovative in SaaS? Join my SaaS community: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

In episode #254, I address a question that comes up often enough from SaaS teams and investors. Let’s address where we code onboarding expenses.
- Where do we code onboarding expenses?
- When does CAC stop?
Want to stay innovative in SaaS? Join my SaaS community:&nbsp;<a href="https://www.thesaasacademy.com/offers/ivNjwYDx/checkout" rel="noopener noreferrer">https://www.thesaasacademy.com/offers/ivNjwYDx/checkout</a>

Onboarding is NOT a Sales Cost

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.

Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

Business

Entrepreneurship

Technology

Management

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

Share Onboarding is NOT a Sales Cost

Sign up to save your podcasts

Onboarding is NOT a Sales Cost

Onboarding is NOT a Sales Cost

More shows like SaaS Metrics School

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Official SaaStr Podcast: SaaS | Founders | Investors

Invest Like the Best with Patrick O'Shaughnessy

Founders

Equity

All-In with Chamath, Jason, Sacks & Friedberg

The Bible in a Year (with Fr. Mike Schmitz)

Business Breakdowns

AI + a16z

The SaaS CFO