The FTC's new Click-to-Cancel rule is designed to simplify the process for consumers to cancel recurring subscriptions and memberships, requiring B2B and B2C businesses to evaluate their practices, user interfaces, and compliance measures. While the intent is clear, its implications are extensive, and the rule has already been challenged in court.

Scott Loughlin is joined by Harsimar Dhanoa, who specializes in emerging regulations. Together, they explore the impact of the new rule in the broader context of user experience, data protection, and consumer rights, as well as the important role of data protection professionals in navigating these changes.