From our initial product research to the way in which we make a purchase and through which channel, the consumer journey refers to every interaction a consumer has with a brand. Today, this journey has become increasingly digitalized, adding new points of contact- “touchpoints” or “clicks”. This has enabled companies to become more accessible to consumers. Here to tell us more about how companies can use this data to be more accessible to customers is Sebastian Barros, Head of Engagement Practice from Ericsson Malaysia.

See omnystudio.com/listener for privacy information.