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Get ready for a mouthwatering detour from our usual pizza talk as we dive into the sizzling world of smash burgers with the coolest pop-up in Los Angeles - Yellow Paper Burger! In this episode, Alex breaks from the pizza mold to chat with Katie and Colin, the duo behind the red jumpsuit-clad burger phenomenon that's taking LA by storm.

Key takeaways: • Discover how Yellow Paper Burger created a cult following with their distinctive red jumpsuits and killer burgers • Learn the secrets behind building a successful pop-up business in the competitive LA food scene • Gain insights on balancing entrepreneurship and relationship as a couple in the food industry • Uncover strategies for organic social media growth that can apply to any food business • Hear invaluable advice for aspiring food entrepreneurs looking to start their own pop-up