One Funnel Away: Stories

"Funnel Dust" includes all the stuff that you're building, that you may not know you've built. Here's how to identify your sawdust (or funnel dust) and how to use it to increase sales…

Because when you identify all the stuff you’ve built along the way, you can turn around and sell it! By doing that, you can break even on ads, funnel costs, whatever… 

In this episode, I’ll share some of my own strategies to identify and sell this sawdust and maximize the cash flow in my funnels. Let’s jump right in!

Key takeaways:

• When you create something, it’s never just the one thing (01:17)
• How I paid off the ads and broke even on a funnel (05:10)
• This is the question you need to ask yourself (07:10)
• How to take your sawdust and turn it into an upsell (09:56)
• Here’s another strategy where I actively use this principle (12:08)
• This is how Russell Brunson found and used his sawdust (13:36)
• These are the biggest takeaways from this episode (15:09)

Additional Resources:

Take the One Funnel Away Challenge

Get your free two-week ClickFunnels trial

Get Russell Brunson’s book Traffic Secrets

Subscribe for more awesome stories! 

And remember - you’re always just One Funnel Away!

Drawing fulfillment is as important as drawing a sales funnel. There are specific reasons why I don't build a funnel without drawing and building fulfillment now. This is a simple step, but super important.  

Back when I was in college, I built a successful funnel, but the company called me and said: “Turn it off!” Why would they say that?

Simple! They weren’t able to fulfill all the orders… And this is exactly why you need to draw out both the fulfillment and funnels. Every part of your business must function like clockwork before you get to the actual selling.

Here's how I'm doing it…

Key takeaways:

• This is how I learned this skill early on (00:57)
• Making the distinction between funnel and fulfillment (05:10)
• Here’s why you need to draw it out, even if it’s a no-brainer (11:10)

Additional Resources:

Take the One Funnel Away Challenge

Get your free two-week ClickFunnels trial

Get Russell Brunson’s book Traffic Secrets

Subscribe for more awesome stories! 

And remember - you’re always just One Funnel Away!

I've added a new step to my funnel building before launching. It's a very simple step that has saved me and my team a TON of headache. 

I’m an expert funnel builder. And sure, there are times when I’m not ready to hear any ideas o my funnels because I need to be in that brainstorm space. 

But… My team and I figured out a crucial new step that we’ve now added to our funnel building processes. This step has the power to vastly improve your funnel and open up possibilities you couldn’t have even imagined!

So grab a piece of paper and be prepared to write a single, very important trick...

Key takeaways:

• How I discovered this trick (01:22)
• Why and how this thing works (04:09)
• Getting out of your own way (07:52)

Additional Resources:

Take the One Funnel Away Challenge

Get your free two-week ClickFunnels trial

Get Russell Brunson’s book Traffic Secrets

Subscribe for more awesome stories! 

And remember - you’re always just One Funnel Away!

Here's how I know I've just received a 'good student'. There's a very easy tell. Throughout this episode, I want you to ask yourself, with grace, how good of a student you are?

Because the thing is, 80% of the stuff it’s already decided for you. Don’t try to innovate the sales process—innovate the offer. 

Then get back to the basics and learn from the best. Success depends on your ability to execute the basics perfectly.

And you know what? Half the people don’t even try. So if you get any action in, you’re already halfway there… Just one funnel away!

Key takeaways:

• What I learned in the army about studying (01:05)
• The lessons I learned from dime drills (04:09)
• You don’t need to make up your own moves (06:10)
• The best of the best just shut up and do the work (09:46)
• Get back to the basics and be a good student (11:40)

Additional Resources:

Take the One Funnel Away Challenge

Get your free two-week ClickFunnels trial.

Get Russell Brunson’s book Traffic Secrets.

Subscribe for more awesome stories! 

And remember - you’re always just One Funnel Away!

Justin Christianson is brilliant. His company is hired by ClickFunnels to help them improve the conversions of their funnels. Buckle up, take some notes, and enjoy learning some simple and lucrative ways to split test your funnels...

You know that if Russell Bruson hires you to optimize his funnels, you must be doing a good job. There’s hardly any big company out there that Justin Christianson hasn’t worked with.

So we’re getting some real-world, high-level knowledge here today, get ready… 

Justin will talk about conversion optimization and split techniques that can improve your average cart value by as much as 30%. 

He’ll also share some conversion and testing tips and tricks that you can start using even if you’re just starting out and don’t have a budget to hire it out… 

These are industry secrets that even I didn’t know before today… So tune in and let’s get started!

Key takeaways:

• Justin’s background in conversion optimization (01:48)
• The two things that make funnels really take off (04:50)
• Beginner’s guide to purposeful traffic generation (09:28)
• What to focus on during funnel optimization (14:43)
• The one thing you can test that tell you everything (15:58)
• A testing technique you can do as a beginner (19:39)

Additional Resources:

Get in touch with Justin for more tips

Take the One Funnel Away Challenge

Get your free two-week ClickFunnels trial

Get Russell Brunson’s book DotCom Secrets

Subscribe for more awesome stories! 

And remember - you’re always just One Funnel Away!

Split testing is its own career. There's a major science to it and I am NOT a pro at split testing. But there are a few general rules I do follow when I split test...

Split testing is one of the most popular concepts in marketing, but not a lot of people do it. Or they don’t do it right.

Today I want to talk about some very basic principles that I always follow. These rules ensure that I get what I want when split testing, and what I want is a higher average cart value…

Press play now if that’s what you want too!

Key takeaways:

• Don’t split test a million things at once (01:57)
• Russell’s the thousand-thousand rule (06:37)
• Where does the funnel actually start? (07:35)
• The most important thing is… (10:24)
• The name of the game is SIMPLICITY (12:48)

Additional Resources:

Take the One Funnel Away Challenge

Get your free two-week ClickFunnels trial

Get Russell Brunson’s book Traffic Secrets

Subscribe for more awesome stories! 

And remember - you’re always just One Funnel Away!

Welcome back to One Funnel Away: Stories! I’m very excited about this episode—my guest is Alex Charfen, my personal coach, and someone who probably saved my business life.

In this episode, he will teach you HOW to set your life up so you can react well when the unexpected bumps of entrepreneurship slap your face… 

Alex is an entrepreneur, author, speaker, and coach with over 3 decades of experience in various businesses. Today he’s helping entrepreneurs grow and scale their business. 

Because those slaps are definitely coming! Alex knows that the best, having lost everything in the 2008 real estate crash. He bounced back and is now stronger than ever, with invaluable lessons to share.

Today we’ll talk about maintaining personal momentum and reducing the noise so you can be truly productive. Go listen to this episode right now!

Key takeaways:

• How Alex helps visionary entrepreneurs get it right (01:53)
• Process, structure, routine—where it all started (04:35)
• Handling the pressure and noise of being an entrepreneur (08:41)
• The secret to creating sustainable and healthy momentum (15:14)
• What happens when you feel constrained and exhausted (16:47)
• You’re the most important person in your business (20:51)
• How to systematically lower pressure and noise (23:57)

Additional Resources:

Take the One Funnel Away Challenge

Join Alex’s free Momentum Masterclass

Get your free two-week ClickFunnels trial

Subscribe for more awesome stories! 

And remember - you’re always just One Funnel Away!