One Funnel Away: Stories

One Funnel Away: Stories

By Shane LarsonBusinessEntrepreneurship
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One Funnel Away: Stories episodes

  • Lessons for the First Time Funnel Builder

    What’s up everyone, welcome back to One Funnel Away: Stories! This episode is dedicated to everyone who’s building their funnel for the first time. This is no easy task, and I’ll share my experiences to help you along the way!

    The VERY first funnel launch can feel VERY daunting. I’ve gone through this process back and forth, so I have some tips and tricks that you’ll find helpful. 

    I’ll discuss some of my own funnel building practices that streamline project management. These are the strategies that will help you move everything along and get the project out the door. 

    Another thing I want to say: don’t be afraid because you don’t know this and that! This is a learning process, and what you’re learning is one of the most valuable skills you can have.

    So keep it at it and tune it to learn how to build your first funnel!

    Key takeaways:

    • It was hard to get those first funnels done (01:08)
    • My first experiences with the ClickFunnels process (04:15)
    • How to get into the right mentality for this work (11:11)
    • The one mistake I made that you can avoid (13:10)
    • Practical things you can do to streamline your process (17:02)

    Additional Resources:

    Take the One Funnel Away Challenge

    Visit Make Affiliate Great Again

    Get Russel Brunson’s free book Expert Secrets

    Subscribe for more awesome stories! 

    And remember - you’re always just One Funnel Away!

    24 min
  • Fortune Is In The Follow-Up

    Hello everyone and welcome back to One Funnel Away: Stories! In this episode, I want to talk about email marketing and how to get the most out of your list. I’ll give you two simple moves you can make in your email practice to increase conversions and revenue!

    Did you know that email marketing is still 40 times more effective than organic? Whether that number is a tad higher or lower, it doesn’t matter. Email marketing is where it’s at. 

    If you think about what Bill Glazer said, you have to ask yourself, why are people not buying from me? And more often than not, the answer is simple: they forgot about you. 

    This is where email marketing comes in. This is where you can increase your revenue, by adding one more email to your sequence. Fortune is in the follow-up, fortune is in your lists. 

    So don’t forget that and tune in today to learn more!

    Key takeaways:

    • How email and affiliate marketing actually work (01:16)
    • Breaking even means you’ve been successful (03:59)
    • Just add one more email to your sequence (05:36)
    • Stick with what works and build your lists (08:40)
    • Proven strategies I use to increase my revenue (11:40)
    • What the One Funnel Away Challenge can do for you (13:30)

    Additional Resources:

    Take the One Funnel Away Challenge

    Visit Make Affiliate Great Again

    Get Russel Brunson’s free book DotCom Secrets

    Subscribe for more awesome stories! 

    And remember - you’re always just One Funnel Away!

    18 min
  • How to Overcome the Illusions Your Brain Tells You (ft Joel Kaplan)

    Welcome back to One Funnel Away: Stories! In this episode, I’m talking to Joel Kaplan. Joel runs the 7-Figure Agency and Atlas Digital. Today he will tell us about his experience with the One Funnel Away Challenge!

    There’s a lot of know-how that goes into building a funnel. Joel’s funnel was super successful, and he will share some real, applicable strategies that he used to make his millions. 

    But more than that, we will discuss the parallel journey that goes on while you try to level up your business. That journey entails become a better human and overcoming your fears. 

    Our brains often play games with us. These games are meant to protect us, but nothing good ever happens when you’re comfortable! You can move forward only when your back is against the wall.

    Joel will tell us how he did that, so tune in to find out more!

    Key takeaways:

    • How did Joel get into the funnel game (02:26)
    • The “make it or break it” moment (05:52)
    • You can only succeed if you fail enough times (08:22)
    • How to get out of your comfort zone and go for it (10:32)
    • How to earn the right to make the big money (13:20)
    • Joel’s successful One Funnel Away Story (15:30)
    • Specific strategies that made it work for him (18:53)

    Additional Resources:

    Check out Marketing Agency Secrets group or follow Joel here

    Sign up for the 30 Day Summit to learn how to start from zero

    Join the club and take the One Funnel Away Challenge

    Subscribe for more awesome stories! 

    And remember - you’re always just One Funnel Away!

    25 min
  • How to Avoid 'Tech Flex' (ft Jeff Miller)

    Welcome back to One Funnel Away: Stories! Today I’m talking to Jeff Miller who runs a mega-successful Facebook ad agency called Agency Scaling Secrets. He’s been killing it for a while, and I’m excited to hear how he does it!

    He’s helping businesses get more clients and go from 0 to 6 figures. When he started out, Jeff was selling Facebook ads, but soon he understood that his approach was very effective. 

    So what changed? How did he make his first 10k helping a client?

    What Jeff understood was that no one likes a guy who does a ‘tech flex’. Clients don’t care how you get the job done. They just want someone to solve their problems. 

    And when Jeff got that, he completely changed his approach and grew his agency beyond his wildest dreams. 

    This is something that happens when you really understand your customers. You can try and sell something, but for it to succeed, you need to know exactly who you’re selling it to. 

    So tune in today to find out how to scale up your offers!

    Key takeaways:

    • All about Jeff’s ad agency and the way it started out (02:30)
    • Changing your approach and language changes everything (07:36)
    • How to gain clarity and understand your customers (11:02)
    • Don’t ‘tech flex’, speak the language of your customers (19:27)
    • Establishing the right level of confidence by asking questions (23:49)
    • How can Jeff’s Facebook group work for you and how to join (28:40)

    Additional Resources:

    Take the One Funnel Away Challenge

    Quit working your butt off and join Jeff’s Agency Selling Secrets group

    Step up your game and get Russel Brunson’s free book Expert Secrets

    Subscribe for more awesome stories! 

    And remember - you’re always just One Funnel Away!

    34 min
  • The Cycle Experienced People Use To Grow Faster (ft Arne Giske)

    Hello and welcome back to One Funnel Away: Stories! In this episode, I’m talking with Arne Giske about how to grow and monetize Facebook groups. Arne is an expert in this field, and he will share some secret tips and tricks with us today. 

    Arne is a self-made entrepreneur. He has a lot of experience in different marketing strategies, but he ended up growing his business on the basis of Facebook groups. 

    I’m actually using his SaaS and I’ve been able to grow my lists beyond all expectations. I’m very excited for you to hear what Arne has to say!

    He will talk a bit about his background and share some insights that are very useful to anyone trying to grow their audience and reach more people. 

    But success is not all about the numbers—it’s a mindset, and today, we’ll take about success cycles and strategies experienced people use to grow faster. 

    This is a great episode for anyone looking to streamline their process and become more productive, so be sure to tune in!

    Key takeaways:

    • What Arne does and HOW he does it so successfully (02:03)
    • The digital nomad life—working with agencies and building the skill (03:04)
    • Once an entrepreneur, always an entrepreneur (08:04)
    • How Arne built his software based on real-life Facebook feedback (12:36)
    • Overcoming personal obstacles and deciding to get on the right path (15:44)
    • How to get out of your own way and get into a success cycle (17:35)

    Additional Resources:

    Take the One Funnel Away Challenge

    Find out how to monetize your Facebook group with Arne’s ebook

    Join a community of high achievers and learn marketing secrets here

    Step up your game and get Russel Brunson’s free book Expert Secrets

    Subscribe for more awesome stories! 

    And remember - you’re always just One Funnel Away!

    22 min
  • Today, Are Marketers Forced To Be Consultants Too? (ft Allie Bloyd)

    Welcome back to One Funnel Away: Stories! Today I have an amazing guest, Allie Bloyd, who is a marketing expert focusing on local businesses. In this interview, Allie explains everything, from paid ads to how to actually turn leads into conversions.

    Allie has her own marketing agency and a podcast dedicated to local business growth. In over ten years of experience, Allie has become one of the top marketing experts in the industry. 

    I’m super excited for her to share some of her insights today!

    Allie will tell us about her background and her understanding of good marketing practices. We also get deep into the subject of paid ads, and what it means to understand a business model and act accordingly as a marketer. 

    While working with different local businesses, Allie understood that for marketers to become really valuable and successful today, they should also act as consultants to business owners. 

    What does that mean in practical terms? Tune in and find out!

    Key takeaways:

    • Allie’s priority: helping businesses understand what they’re selling (01:32)
    • What does it take to become an expert in paid Facebook ads (03:19)
    • Organic marketing may take too long, but great content is always king (06:38)
    • The number one problem all local business and marketers stumble upon (08:36)
    • The first steps a company should take to boost sales through marketing (11:13)
    • Marketers need to understand their client’s business model (16:12)
    • Confidence to sell grows as you learn and create win-win situations (21:18) 

    Additional Resources:

    Take the One Funnel Away Challenge

    Go visit Allie Bloyd Media Home to learn more about Allie

    Step up your game and get Russel Brunson’s free book Expert Secrets

    Subscribe for more awesome stories! 

    And remember - you’re always just One Funnel Away!

    26 min
  • The Science of Achievement VS the Art of Fulfillment

    Welcome back to another episode of the One Funnel Away: Stories! Today, I’m going to discuss the difference between the Science of Achievement and the Art of Fulfillment. 

    For a lot of entrepreneurs, achievement becomes a way of life, and in that process, we lose fulfillment and get miserable. Success is great, but if you’re using work to avoid something, then you have a problem. 

    If you’re in this game for the long haul, you need to learn how to balance professional achievement and personal fulfillment. Both are incredibly important.

    Science of Achievement is all about the end goal, all about the outcome. When it comes to the Art of Fulfillment, we’re talking about the journey and discovery, about being in the moment. 

    In this episode, I’m going to discuss how I came to reconcile these two and live a more balanced life. 

    Get ready because we’re going to dive deep into some serious (and necessary) waters!

    Key takeaways:

    • How I understood science VS art by learning from the best (1:18)
    • Achievement is outcome-based; fulfillment is all about the journey (3:06)
    • Are you using work to numb feelings or run away from something? (5:38)
    • The reason why 90% of entrepreneurs are vastly unhappy (8:52)
    • How I found fulfillment in giving up control and learning to enjoy the journey (11:20)
    • Knowing yourself is important both in achievement and fulfillment side of things (13:08)
    • Gratitude as the main driver and what it means to design VS discover yourself (15:00)
    • Self-awareness is a huge first step towards genuine fulfillment (18:26) 
    • When you focus on something, it expands; focus on amazing things (20:46)

    Additional Resources:

    Take the One Funnel Away Challenge

    Subscribe for more awesome stories! 

    And remember - you’re always just One Funnel Away!

    24 min
  • Funnel + Campaign = Cashflow

    Hi everyone, welcome back to One Funnel Away Stories!

    Today we have a BIG announcement coming up, something I’m very excited about! It’s a new project that I think you’ll love if you are looking to take your marketing game to the next level. We’ll go more in-depth in this episode, so please buckle up for the big launch and tune in to hear more!

     

     

    16 min
  • The Framework For My Fear

    In this episode of the One Funnel Away: Stories show, I want to share something I’ve never shared with anyone before. I want to talk about how we deal with fear, in both life and business. 

    There’s a notion out there, that to become great leaders, we should become robots. We should be unfazed by life events, with our minds always set on the prize. 

    Nothing could be further from the truth. 

    I’m no expert in these things, but I can share my experience, what I’ve learned from Russell Brunson, from the army, and what I’ve learned by coaching people myself. 

    This is something that works for me. It’s helped me when I was starting out, and it’s helping me grow my business now. 

    If you’re struggling with the fear of failure, with anxiety, with stage fright, whatever it is, let yourself feel those things. That’s the first step towards the science of achievement or art of fulfillment. 

    Today, I will share the three very simple steps that work for me and that can work for you too, so tune in and let’s conquer our fears!

    Key Takeaways:

    • You are not your emotions (1:56)
    • Greatness is not about being a robot (7:53)
    • How to confront the beast and look fear in the eye (10:25)
    • Recognizing emotions as useful messages (12:39)
    • How to create micro wins every day (18:53)

    Additional Resources:

    • Take the One Funnel Away Challenge

    Subscribe for more awesome stories! 

    And remember - you’re always just One Funnel Away!

    24 min
  • What Keeps An Entrepreneur BROKE

    In this episode of the One Funnel Away: Stories show, I’m discussing why great entrepreneurs stay broke. We’ve all been through this as very few of us have been handed success. Earlier on my entrepreneurial path while I would constantly judge other companies. Yet, there I was launching business after business, with very little success.

    I knew what I was doing. At least, I thought I did. I was taking in all these new principles and applying them, but I couldn’t figure out why I was still broke. That’s when it hit me. I was not setting myself up to get paid. People couldn’t even accidentally pay me. That’s the moment that my mental floodgates flew open. And today, I’m going to share with you what I learned. 

    I’m talking to self-proclaimed entrepreneurs who have struggled to really make any sales. You’ve managed to stay broke because you’ve failed to adopt these three necessary roles. Stay tuned, and I’ll tell you all about them!

    Key Takeaways:

    • Why am I still broke? (2:30)
    • The three roles you need to take on  (4:50)
    • Campaigns and funnels are not the same (6:32)
    • What does a business owner do (7:17)
    • Do you know why you’re making money? (11:30)
    • Launch businesses are stressful (13:00)

    Additional Resources:

    • Take the One Funnel Away Challenge

    Subscribe for more awesome stories! 

    And remember - you’re always just One Funnel Away!

    16 min

About One Funnel Away: Stories

From the publisher's feed

One Funnel Away: Stories is a show hosted by One Funnel Away Manager, Shane Larson, highlighting One Funnel Away Challengers who took action while in the Challenge and implemented the teachings, and…