One Funnel Away: Stories

Welcome back to another episode of One Funnel Away: Stories! Today, we're talking about the difference between a campaign and a funnel. Many people assume that a strong launch simply consists of a well-formatted funnel. While a great funnel is important it is not the only thing you need. 

A funnel is a sales process. I'm going to tell you a story of one of the greatest marketers ever to exist and what we can learn from his old school technique. The whole purpose of this episode is to understand that there is a drastic difference between having a funnel that's done and a funnel that's done that also makes money. 

Stay tuned!

Key Takeaways:

• Discussing a great marketer (1:09)
• What we can learn from old school marketers  (5:20)
• Campaigns and funnels are not the same (6:32)
• The biggest difference between those who make a lot of cash and those who don’t (7:17)
• Purpose of this episode (8:20)

Additional Resources:

• Take the One Funnel Away Challenge

Subscribe for more awesome stories! 

And remember - you’re always just One Funnel Away!

In today’s episode of One Funnel Away: Stories, I’m am tackling one of the most frequently asked questions I get. By now, I have hopefully convinced you of the importance of publishing. If not, then check out last week’s episode. 

I’ve covered why publishing is so important, but that’s not the end of the battle. What’s equally vital is the approach in which we publish. It is not enough to simply throw content out and hope it sticks to the right audience. 

Luckily, I’ve spent a lot of time studying this. There are best practices when it comes to positioning what you publish. The key is to focus on social issues. Marketers are attention getters. To get sales, you have to create noise. 

Key Takeaways:

• Doing marketing based on social issues (2:39)
• Aligning where noise and attention already is (4:21)
• How to make publishing an asset (8:00)
• Why we publish content and how we position it (11:30)
• What to do if you were suddenly the CEO of ClickFunnels (13:04)
• Stop overthinking and start creating (16:00)
• This is why you publish (16:49)

Additional Resources:

• Take the One Funnel Away Challenge

Subscribe for more awesome stories! 

And remember - you’re always just One Funnel Away!

Publishing is often the most daunting part of launching a business. Entrepreneurs everywhere do whatever it takes to put it off. I hear excuses like they’re not ready, or they have nothing to say. 

Let me be the one to say it. Any reason you have for not publishing is just an excuse. And you have to get over it if you want to move forward in your business. If you’re wondering what you should publish or worry about not knowing your voice, then this message is for you. 

In today’s episode of One Funnel Away: Stories, I’m going to explain why it’s important to start publishing now and to dispel any fears you may be having surrounding the process. Remember, people need to hear what you have to say. You might not have a clear understanding of your voice at the moment, but it will come as you continue to grow and move forward.

Key Takeaways:

• The three main fears entrepreneurs have regarding publishing (1:28)
• Why keeping your early content is important (3:15)
• The internet is the only platform where you get rewarded for being yourself (5:45)
• How to find your voice (8:08)
• What happens when you start sharing your opinions unapologetically (9:21)
• How to use content and publishing for marketing purposes (14:55)

Additional Resources:

• Take the One Funnel Away Challenge

Subscribe for more awesome stories! 

And remember - you’re always just One Funnel Away!

It’s all about building pressure. Today I’m talking about how we launched the One Funnel Away Challenge. But before we cover that I should mention my first launch and why at first I was so embarrassed by it. 

One of the biggest mistakes I hear from people is their rush to push a launch. They get so excited about their product that they’re ready to do everything right now. I fell in this trap too. And my advice is that it’s the quickest way to stay broke. 

So what do you do instead? You wait, and you build pressure. A successful launch is all about building buzz and momentum. In this episode of One Funnel Away: Stories, I’m sharing what I learned from my first failed launch and how we went on to launch the OFA challenge successfully. 

Key Takeaways:

• My first launch (1:25)
• Why funnels even work (3:19)
• The mechanics of a pressure launch (6:24)
• The biggest mistake I see people make (7:40)
• How we launched the OFA Challenge (8:48)
• Stair stepping is the way to succeed (12:30)
• The question to ask yourself (13:50)

Additional Resources:

• Take the One Funnel Away Challenge
• Check out Traffic Secrets by Russell Brunson here

And remember - you’re always just One Funnel Away!

Welcome back to the One Funnel Away: Stories show! Today, I’m taking the time to clear up some common misconceptions about funnels. A lot of people ask me whether or not they even need a funnel. I may be the first person to tell you this, but if you’ve ever made a sale, then you’ve used a funnel. 

The question you ask shouldn’t be why you need a funnel but instead when! I’m going to walk you through what a funnel is and isn’t as well as when you should implement one into your sales strategy. If you’ve been feeling somewhat in the dark about all of this, then you don’t want to miss out on this episode! 

Key Takeaways:

• Do you understand what a funnel is? (1:32)
• How you’ve been using a funnel without even realizing (3:15)
• Why a funnel is so popular (4:15)
• When do you need a funnel (5:05)
• Direct response sales transitioned into funnel building with the advent of the internet (8:10)
• Why we have the OFA Challenge (8:40)

Additional Resources:

• My YouTube Channel

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Step #1:  Get Russell Brunson's Free Books

Dot Com Secrets  |  Expert Secrets  |   Traffic Secrets

Step #2: Want More 'One Funnel Away' Training?

Free 30 Days Summit  |  One Funnel Away Challenge

Step #3: By The Way, I'm A HUGE 'Funnel Freak'

If You Want A 2 Week Trial To ClickFunnels, Go Here > ILoveClickFunnels.com

I spend a lot of time on the show talking to new entrepreneurs on their trials and triumphs as they build their businesses. It’s inspiring to watch them overcome challenge after challenge to reach their goals. Often, I see a lot of myself throughout the different interviews I host. So I wanted to take an opportunity to tell my own story in the hope that it may be a source of motivation for you.

I was a natural-born entrepreneur, but I didn’t know it. It wasn’t until I was in college that I started to focus on building (and failing) businesses. I was completely broke and looked at the businesses around me, completely sure that I could run them better if I had the chance. But I had no guidance, no one pointing me in the right direction until I came Russell Brunson’s materials and the world of ClickFunnels. 

DotCom Secrets had just come out, and I became totally absorbed in that world. 34 tries and fails later, and here we are today! I hope you all find something valuable to bring to your entrepreneurial journeys from listening to my story. Stay tuned!

Key Takeaways:

• Getting introduced to the world of ClickFunnels (3:46)
• Dealing with imposter syndrome (5:25)
• Why I thought I was going to get fired for the first several months of working for Russell Brunson  (7:50)
• The realization that I needed to be transformed into a marketer (10:00)
• The truth is funnel building is not marketing (11:26)
• Cash comes as a byproduct of marketing (12:41)

Additional Resources:

• Take the One Funnel Away Challenge

Subscribe for more awesome stories! 

And remember - you’re always just One Funnel Away!

----

Step #1:  Get Russell Brunson's Free Books

Dot Com Secrets  |  Expert Secrets  |   Traffic Secrets

Step #2: Want More 'One Funnel Away' Training?

Free 30 Days Summit  |  One Funnel Away Challenge

Step #3: By The Way, I'm A HUGE 'Funnel Freak'

If You Want A 2 Week Trial To ClickFunnels, Go Here > ILoveClickFunnels.com

This week on One Funnel Away Stories, I talked with Stefan Ceman. Stefan has been a bicycle fanatic for his entire life and has a passion for electric bikes. Because of his interest, he decided he wanted to be a part of the global bike industry. His goal is to make 3D printed electric bikes available to the world. 

Stefan has always worked in a technical field. He is an engineer and started out working in automotive production. Through his dedication and work ethic, he worked his way up to a management position. Though he did well, he missed his sense of freedom and decided to take a chance on his dreams.

Along the way, he has learned how to rebuild himself and his business after hitting rock bottom. Everything that he’s accomplished acts as a lesson for himself and other entrepreneurs, and I think you’ll take great inspiration from his story!

Key Takeaways:

• Stefan creates a business from his passion (1:37)
• Working his way up the ladder (2:54)
• Making the decision to become an entrepreneur (4:00)
• Hitting rock bottom (8:08)
• The benefit of thinking like an employee (11:26)
• Deciding on what to learn (14:08)
• One of the biggest lessons learned (16:14)

Additional Resources:

• Take the One Funnel Away Challenge

Subscribe for more awesome stories! 

And remember - you’re always just One Funnel Away!

----

Step #1:  Get Russell Brunson's Free Books

Dot Com Secrets  |  Expert Secrets  |   Traffic Secrets

Step #2: Want More 'One Funnel Away' Training?

Free 30 Days Summit  |  One Funnel Away Challenge

Step #3: By The Way, I'm A HUGE 'Funnel Freak'

If You Want A 2 Week Trial To ClickFunnels, Go Here > ILoveClickFunnels.com

What’s one of your biggest fears as a business owner? I’m willing to bet it is losing it all. Everything you’ve worked so hard to create just crashing and burning. It’s a disaster scenario. Today’s guest, Sagar Bansal, has gone through it himself and is here to tell the tale. 

Sagar currently does business consulting in information security. And at only twenty years old has an expansive entrepreneurial career under his belt. Through his experiences, he’s learned just what it takes to build a successful online business. You don’t need an expert level background in tech or to reinvent the wheel. You need an excellent method of execution! 

Tune in to today’s episode to find out how you can create a business that weathers whatever storms might come its way. 

Key Takeaways:

• Child entrepreneur (1:18)
• Introduced to OFA as a teen (2:40)
• Why you don’t need to know tech (5:24)
• Getting back up after business collapse (7:03)
• What it means to execute (11:08)
• How to learn from other people’s mistakes (14:13)
• Decide on your core market (16:25)

Additional Resources:

• Take the One Funnel Away Challenge
• Order a copy of Russell Brunson’s 30 Days book

Subscribe for more awesome stories! 

And remember - you’re always just One Funnel Away!

----

Step #1:  Get Russell Brunson's Free Books

Dot Com Secrets  |  Expert Secrets  |   Traffic Secrets

Step #2: Want More 'One Funnel Away' Training?

Free 30 Days Summit  |  One Funnel Away Challenge

Step #3: By The Way, I'm A HUGE 'Funnel Freak'

If You Want A 2 Week Trial To ClickFunnels, Go Here > ILoveClickFunnels.com

The current economic crisis incited by the Covid-19 pandemic has overwhelmed business owners around the world. It has been a complete upheaval to how many people conduct their business, and for others has meant the extermination of their jobs and livelihoods. For this episode of the One Funnel Away: Stories show, I am joined by Lawrence Kim, entrepreneur, and OFA challenge alum.

Lawrence has been riding the uncertainty of current times and doing his best to keep his business endeavors afloat. Thanks to the One Funnel Away Challenge, he has managed to pivot his direction and leverage his skills to retain revenue and help others do the same. 

His entrepreneurial journey is one of determination and confidence. After spending eight years in prison, Lawrence reentered a changed world and a fast-paced workforce intent on making a space for himself. He now spends his days consulting others on the best business practices he’s learned and multiplying sales for the companies he works with. 

Key Takeaways:

• The beginning of his OFA journey (1:48)
• A promise to himself to bet on his own success (4:18)
• How the OFA Challenge is helping him save jobs during the Covid crisis (7:25)
• Leveraging his skills as a business consultant (9:31)
• Why Lawrence plans day by day (14:17)
• What he has discovered about himself throughout the process (16:30)
• This is what leaning into his business has created (17:40)
   

Additional Resources:

• Take the One Funnel Away Challenge

Subscribe for more awesome stories! 

And remember - you’re always just One Funnel Away!

----

Step #1:  Get Russell Brunson's Free Books

Dot Com Secrets  |  Expert Secrets  |   Traffic Secrets

Step #2: Want More 'One Funnel Away' Training?

Free 30 Days Summit  |  One Funnel Away Challenge

Step #3: By The Way, I'm A HUGE 'Funnel Freak'

If You Want A 2 Week Trial To ClickFunnels, Go Here > ILoveClickFunnels.com

This episode of One Funnel Away: Stories features basketball coach turned entrepreneur, John Wheeler. John’s day job is in his family’s business, where he works with power plants and diesel engines. He has always had a passion for basketball and coached for fifteen years before transitioning into the online space. 

Taking the One Funnel Away Challenge helped him to execute and take action on his dreams finally. He had a long history in network marketing but knew he wanted to do something more with basketball. It was something he knew well and could dedicate his focus on. 

John created a program for basketball coaches to help refine their skills and make them better coaches. As he continues to travel through his entrepreneurial journey, John has learned the value of starving and leveraging your best capabilities. His success continues to grow, and I think his story offers a lot of great wisdom! 

Key Takeaways:

• John’s biggest takeaway from the OFA Challenge (3:16)
• Making substantial progress with two launches (6:04)
• The decision to execute on something (7:37)
• His push to desire more than comfortability (9:30)
• Correlating entrepreneurship with what he did as a coach (12:26)
• Your responsibility when going through the OFA Challenge (14:50)
• John’s new stages of growth (17:42)

Additional Resources:

• Take the One Funnel Away Challenge

Subscribe for more awesome stories! 

And remember - you’re always just One Funnel Away!

----

Step #1:  Get Russell Brunson's Free Books

Dot Com Secrets  |  Expert Secrets  |   Traffic Secrets

Step #2: Want More 'One Funnel Away' Training?

Free 30 Days Summit  |  One Funnel Away Challenge

Step #3: By The Way, I'm A HUGE 'Funnel Freak'

If You Want A 2 Week Trial To ClickFunnels, Go Here > ILoveClickFunnels.com