In this episode of the Cold Calling Podcast, Tommy Slocum coaches Ed on digging deeper with questions whenever a prospect says that podcasting "isn't in the company's DNA." He talks about exploring the prospect's reasons for saying this and developing the mindset of asking just one more question. If you nail that question, it might just be the geyser that allows the other person to open up. Collin adds that you can even ask them if they know other individuals who might be interested in podcasting. Getting referrals and leads can count as wins as well!

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