In this episode of One Percent Better, Jay and Alex dive into one of the most uncomfortable but necessary conversations in adulthood — how to hold your friends accountable without losing the friendship.

They break down what it means to have real standards in your circle, how to create boundaries without beef, and why friendship—like any partnership—requires structure, honesty, and feedback.

Jay introduces the concept of “Peer Performance” — putting your friends (and even yourself) on a “performance improvement plan.”

Not out of ego, but out of love. Because accountability is a form of care, and sometimes protecting peace means reevaluating proximity.

They discuss:

• How to build boundaries that strengthen friendships instead of breaking them
• Why feedback is love, not control
• How to downgrade access without holding grudges
• Recognizing when loyalty becomes emotional labor
• The difference between cutting people off and checking their effort

This episode is funny, real, and raw — the type of conversation that reminds you:

“You don’t have to cancel people. You just have to check their performance.”

Because peace isn’t found by avoiding conflict — it’s built by maintaining standards.

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