One Question Leadership Podcast

@1QLeadership Question: What role does a third-party multimedia rights holder play in mending and maintaining relationships with businesses throughout the campus community?

Otis Wiley, General Manager at Michigan State Sports Properties (PlayFly), talks about his experiences in revenue generation, including repairing relationships on campus after the school faced a few tumultuous years in the news. 

• PIPER Values - People Innovation Partnerships Empathy Results
• "If innovation comes with a plan of action to drive additional revenue, then go for it."
• "Working in sports is a blessing, we aren't doing hard labor."

Wiley leads by example and emphasizes patient aggressiveness to reach goals. He encourages his staff to enjoy their jobs without sacrificing the passion that comes with living a joyful life. - One Question Leadership Podcast - Tai M. Brown

@1QLeadership Question: Are corporate partnerships always about advertising exposure?

Jazmin Elliott, Director of Corporate Sponsorships and Marketing at Norfolk State athletics, discusses her thought process when looking for companies to partner with the department. She finds areas of alignment between the company and the university, that go beyond just advertising exposure.

• national brands don't need Norfolk State for exposure 
• impactful relationships between a company and student-athletes are always top of mind
• "In business and personal relationships, when you make their ROI just as important as your ROI, people will try their best to help you succeed."

Elliott gives an example of a synergistic relationship with a corporate partner where both parties value a lot more than just the transaction of money. Her overarching philosophy is that people should always be a part of the formula for maximizing return on investment. - One Question Leadership Podcast - Tai M. Brown

@1QLeadership Question: Can the processes learned throughout your career lay the foundation for entrepreneurial pursuits?

Dr. Jason Penry, Founder of Penry Advisors, spent years working in fundraising in college athletics and on campus in general. Not long ago, he decided to start a business based on the concepts he learned during his career raising money. 

• "involvement precedes investment, almost always"
• relationships work across all industries
• doing things for the greater good makes it easier to put in the time
• never promise something you can't deliver

Before branching out on his own, Penry used the same concepts to help start a medical school in the state of Arkansas. He also notes that the pace of athletics fundraising is far more urgent, in terms of immediate use, than academic fundraising. - One Question Leadership Podcast - Tai M. Brown

@1QLeadership Question: Do the titles given during your career define your underlying skillset?

Chris McFarlane is the Deputy Athletics Director for External Relations and Business Development at UCF. At a quick glance, his career arc would have him labeled as a fundraiser. With further study, McFarlane's career is actually rooted in building programs.

• Hired to lead an athletics fundraising office in his mid-20s
• Purposely stepped away from a leadership role after successfully building a couple of fundraising programs
• Recent appointment leans into his program building skill while using aspects of his fundraising experience

McFarlane continues to rely on the skills developed while working as a fundraiser but has always known that his superpower is building sustainable programs that help athletics departments focus on executing their purpose for existing. - One Question Leadership Podcast - Tai M. Brown

@1QLeadership Question: Do winning head coaches need leadership training?

Penny Lucas-White, Head Volleyball Coach at Alabama State, tells her introspective journey learning to be a better leader after 30 years in the role. She decided to invest in her own development by attending a John Maxwell leadership retreat.

• she was communicating but not connecting with student-athletes
• when student-athletes police themselves, the coach's job is easy
• the country is paying attention to the HBCU experience

Coach Lucas-White shares her excitement for the health of the game of volleyball and considers herself a relational and servant leader whose role is to grow and show people how great they are.  - One Question Leadership Podcast - Tai M. Brown

@1QLeadership Question: Can doing your job contribute to your professional development?

Andrew Kearney, Deputy Athletics Director at Nicholls State, discusses how trying to help others on campus has helped him improve his communication skill. He also touches on learning from Division II and Division III institutions in terms of facilities and use of resources.

• find ways to do what it is you love about the job
• communicate mutual benefit to the campus community
• learn from other institutions who may have similar resources

Helping athletics to be an integral connection between campus and community is always top of mind for Kearney and others in the department. - One Question Leadership Podcast - Tai M. Brown

@1QLeadership Question: Is it possible to pre-determine if someone will be a good hire?

Brandi Stuart, Deputy AD for Administration and External Operations at Penn State, answers questions about her experience on the NCAA Softball Committee, accepting a job offer, hiring, and her role with the Nittany Lions.

• Restructuring NCAA Softball postseason play
• Power of a referral when considering a job, as well as, when hiring
• Telling the collective and continuing story of Penn State Athletics
• Hitting and missing when hiring

Stuart is very self-aware and leads with a penchant for getting work done at a high level. She also emphasizes that slow-pitch is the brand of softball she plays now, as she competes with tempered expectations. - One Question Leadership Podcast - Tai M. Brown

@1QLeadership Question: How can core values help with decisions in the workplace?

Raymond Harrison, Senior Associate Athletics Director at NC State, discusses how core values and purpose are integral to how he navigates his career. From deciding whether or not to take a job, to deciding whether or not to hire someone, Harrison checks on value alignment throughout most of his decision making processes.

• you don't teach values, you hire values
• you live life forward but you understand it looking backward
• values of the organization should be used to guide decisions within the organization

With patience as a core value, he strives to keep emotion out of his decisions. In terms of his personal life, he strives to live imperfectly in front of his children. One of his primary reasons for being in the college athletics industry is to ensure young people use the student-athlete experience to create better opportunities in their lives.  - One Question Leadership Podcast - Tai M. Brown

@1QLeadership Question: What happens when a perfectionist realizes that no one can be perfect?

Jessie Gardner, Executive Senior Associate AD at UNT, discusses her evolution from being a perfectionist to considering herself an achiever. She acknowledges that perfectionism held her back in her prior leadership roles. Gardner gives credit to enneagram, Strengthsfinders, and self-reflection for her leadership self discovery.

• leadership is a constant evolution of who you are and how you show up in the world
• leaders must learn themselves to understand how they can be the most effective

Gardner gives examples of her progress while acknowledging that people around played a big part in her development. She currently focuses on what the people she leads need from her, and how she can create spaces that people want to be in. - One Question Leadership Podcast - Tai M. Brown

*New Episode of The Business of Creativity Podcast*

BOCreativity Question: When should an entrepreneur's role change within the company they founded?

Peak Sports MGMT executives, Ryan Holloway (President) and Wes Abercrombie (Vice President), talk about evolving roles within the company. Holloway, co-founder and president, has been the technician, the manager, and the entrepreneur throughout the company's existence. Abercrombie started in an entry-level position and has worked his way up to the #3 executive within the organization. The two hash out roles and responsibilities as Abercrombie's role and influence has grown along with the company.

Peak Sports MGMT is a 3rd Party Multi-Marketing company which operates primarily within the college athletics industry. - The Business of Creativity Podcast - One Question Leadership Podcast - Tai M. Brown