Building your business is 100% dependent on the thoughts you have about yourself, your product/service, and your clients. You need to have confidence, trust, and belief in all three to successfully make sales and serve people well.
This is your main job. Everything else (where you decide to market, what exactly your website says, your “funnel”) is secondary. All those pieces are we can test, edit and adjust to serve your goals the best. But we get nowhere without your deep commitment to believing powerful, action-spurring thoughts about you, your clients, and your offers.