Online Business Clinic

How To Price Your Group Coaching Program

Are you not sure of where to land when it comes to pricing your high-level coaching program?

Well,

Have no fear because I’ll be sharing with you the five strategies to help you land on the perfect price for your group coaching program.

This is step four of a five-part series, helping you create, launch, and sell your high-level coaching program. I used the exact five steps to pave out of my living from pay-check to pay-check to creating my program and landing $11,964 in just five days.

If you missed steps one, two, and three of the five episodes, I highly recommend going back and have a read. Over there, you will learn how to get crystal clear on your promise to clients, how to outline and identify your process to help them, and how to package your first group coaching program, respectively.

I’m so happy and grateful that you’ve taken your time to dive into this five-part series. Not only have I proved it in my own business’s health, but also to one of my clients who barely afforded $5 for an initial coffee meet-up and was facing eviction. She went through the series and successfully turned her life around, earning her $200,000 in her first year of high-level coaching.

So,

If she can do it, if I can do it, you can do it!

Here are the five quick strategies to help you land on the perfect price for your program.

• Identify your value results, both tangible and intangible.

Write down both the tangible and the intangible value results that your prospective clients will get from going through your program. Some of the intangible values include a sense of peace, joy, and freedom. Tangible costs are things you can quantify. Examples include an increased number of clients, increased sales, and the number of inches lost around their waist.

• Identify the financial value of your own experience and expertise.

If you have the experience of helping people in your professional life, in your regular 9-5 job, where you earn $50 per hour, for example, and you’re just paving it into your side hustle, then you could hold yourself still at that $50 per hour value.

If you’re entirely a newbie, you just decided into navigating the coaching world; for your high-level group coaching program, I recommend that you go anywhere from $497 to $997 for a start.

For experts who have a proven background, education backed, professional development, and who have gotten their clients’ real-life results, you can price your monthly coaching program anywhere from $2500 to $3000. 

These are just suggestions. Ultimately, the best strategy that can work is, find a quiet place, calm yourself, take a deep breath, and then ask yourself the question, “What’s the perfect price for my program?” And then listen, your intuition will give you an answer, it might be in the form of a whisper, but you will get an answer.

Jot that number down, pen to paper, and then give it a day or so and see if it feels okay. Do know that, even if you get one number, you can always change it. You’re the boss; there are no rules.

• Think about the goals

If you work currently in a 9-5 gig, and you’re trying to turn your side hustle coaching into a full-time salary, then you need to set targets that will make the equivalent of what your 9-5 gig is. If you’re earning about $50,000 in a year, and you’re ready to ditch your 9-5 gig, then set that target goal of $50,000 or more.

Remember, you’re the boss; there’s no right or wrong answer here. Reverse engineer your target goal and ask yourself, “How much time do I want to spend with each of my clients in this high-level group coaching program? How much can I charge them that I would feel comfortable? How many people do I want to serve?”

• Understand conversion rates

In the online marketing world, especially if you’re a newbie, you need to learn that if you’re going to rely on just email marketing, your conversion rate is about 1%. Whenever you decide to land on your ideal number of clients inside of your group coaching program, you need to divide that by 1% so that you know how many people you need to reach via email to have a shot at closing that sale at that price.

If you’re going to do more of the old school, when you’re just beginning, and you have no email list, I highly recommend you do this. It’s exactly what I did to land my first round of clients and to successfully create, launch, and sell my group coaching program within a week.

A typical conversion for over the phone closure is 25% to 75%. If you’re terrible and you’re closing with 25%, and you aim to enroll ten students, that means you’re going to speak to at least 40 people.

• Set up a merchant account

You can use something like Skrill, Stripe, or whatever account works for you. Do factor in that your merchant account does take a 3% service fee. When you’re reverse calculating your target goal, and you’re landing on that perfect price for yourself, make sure to consider that 3% fee.

Conclusion

There is no wrong or right answer for creating your perfect price for your program. It’s okay to try something out and change it later.

When it comes to creating your own coaching business, there are no rules. You’re the boss; you decide.

Time Notes:

00:00 Episode introduction

00:44 Episode intro - 4th video of the 5 part video series - Landing on the perfect price

02:20 5 Strategies to land a perfect price for your program

03:09 Write down the tangible and intangible value results 

03:44 Identify the financial value of your experience, expertise, knowledge, skills, and abilities

05:09 Honestly ask yourself what your perfect price is 

05:45 Think about your goal

07:12 Understanding conversion rates

08:38 There is no right or wrong answer for creating your perfect price  

09:50 Take the step, overcome that fear, and keep striving

Get your free Step Up copy here: https://www.mollyannluna.com/stepup

Connect with Molly Ann Luna on Social:
@mollyannluna

Youtube version of the episode: https://youtu.be/ltY5xvux8_w

This is episode three of a five-part series helping you to create, launch, and sell your high-level group coaching program. I am sharing the exact five-step process that I used to ditch the one to one model in my own coaching business and to earn $11,964 in just five days. 

Today, I am going to talk about step #3, how to package your program. Even if you have not quite figured everything out, cheer up because I am showing you a fun and simple way to bring logic and emotion to a one-page sales letter.

So, jump right in and learn how to effectively package your high-level group coaching program and be on your exciting way to financial and lifestyle freedom!

Quotes:

“Facts tell but stories sell.”

“Take massive, messy action. Your perfect ideal clients honestly won't care as long as you're showing up authentically, and you are coming from a place of service and letting them know that transformation that you can really provide for them. ”

Mentions:

https://www.mollyannluna.com/

https://www.mollyannluna.com/callme

[email protected]

Legacy Leaders Community group on Facebook

Canva

Show Notes:

(01:19) Episode intro and a quick recap of steps #1 and #2

(03:25) It’s all about packaging your offer

(04:43) Eight core elements to writing a story

(06:53) Think about how you like to consume information

(08:07) Laying out your sales letter 

(11:39) Having the ability and freedom to do the things that you highly value while mega boosting your bank account  

Get your free Step Up copy here: https://www.mollyannluna.com/stepup

Connect with Molly Ann Luna on Social:
@mollyannluna

Youtube version of the episode: https://youtu.be/PK0sEZw2C3c

Are you ready to expand your reach and serve clients more deeply, working less, and earning more, while you build a community of like-minded people and have a lot more fun doing it?

Are you ready to discover what I’ve done to earn $11,964 in less than one week? If that’s the case, then this episode is for you.

www.MollyAnnLuna.com

How To Earn $ 11,964 Or More, In 5 Days or Less, Working Smarter, And Not Harder.

Are you feeling overwhelmed or burned-out from chasing clients and trying to deliver on the promise? Have you been thinking about starting a group coaching program, specifically a high ticket one? If that is the case, you're in the right place. 

In this episode, I'm going to share with you my five-step proven methods on exactly what to do to create, launch, and sell your high-level group coaching program.

This method is the exact strategy that I used to stop living by pay-check to pay-check and successfully sold $11 964 in less than one week.

Here are five proven methods to create, launch, and sell your group coaching program:

• Get crystal clear on your promise
• Outline your process
• Packaging
• Setting the exact right price for your program
• It's all about the pitch

I will discuss more deeply about step one in this blog post.

Getting crystal clear to your promise

What's the same transformation that you, your product, your service, in this case, your group coaching program will help your client achieve?

Think of it as a new explorer trying to navigate new lands. You've never built this coaching program before, you might be having an idea, and you're hoping to get there, but you're not exactly sure.

In getting crystal clear, you have to identify three key areas:

• Who do you want to help?

• What do you want to help them with?

• Why do you want to help them?

When I first started my business, I was taking on anyone and everyone. I was making a little money. 

No matter where you are in business, you have to choose that one ideal type of person that you want to serve and come up with that core problem that you want to help.

It wasn't until I got crystal clear in my business that I meant to help the busy mums and professionals who want to lose weight and feel great, gain strength in their bodies, and gain strength in their minds.

And until I got clear on the same transformation that I offered, that's when my business took over from zero to six figures in just under six months.

I want you to be thinking not only about whom you're feeling called to serve, why you want to help them but most importantly, the exact transformation you want them to have.

When it comes to crafting your perfect power statement, there are four core elements that you need to include:

1. The desired result- What exactly  your potential group coaching clients want to achieve. What's that thing that they're hoping to be or to have? Is it something that you can confidently deliver?
2. Determine the time frame that's the realistic amount of time to accomplish the desired result that your coaching program will deliver on. Nail down the time frame that you feel confident that you can help your prospective client go from where they're to where they want to be in that specific allotted time.
3. Identify the core benefit- Whatever the solution you're offering, drive home the core benefits. Drill it down and make it more specific, something that your ideal client can relate to
4. Identify the core challenge or the fear-Make sure you highlight your ideal client core problems or difficulties. Think about whom your perfect client is and the ultimate transformation you're going to provide for them.
5. Wrapping up

To get crystal clear to your promise, you need to think about whom your ideal client is, and the ultimate transformation you will provide to them. It would be best to think of what problem you want to solve and what you want to help them. 

Show Notes:

00:00 Introduction

01:15 - Master your mind to live your legacy

02:19 - 5 simple steps to create, launch & sell your high-level group coaching program 

03:14 - Step #1 - Getting crystal clear on your core promise

03:49 - Step #2 - OUtline your process

04:38 - Step #3 - Packaging 

04:51 - Step #4 - Pricing

05:03 - Step #5 - The pitch

05:23 - Getting into Step #1

05:43 - Finding your North Star

09:05 - Crafting your core promise into a powerful sentence - 4 core elements

13:34 - Constructing the simple and powerful core promise sentence 

Get your free Step Up copy here: https://www.mollyannluna.com/stepup

Connect with Molly Ann Luna on Social:
@mollyannluna

Youtube version of the episode: https://youtu.be/mZdXCk6eYJo 

As a brand new entrepreneur, one of the major areas you know you should look into is how to legally protect your business but you want to know when and what you need to do as a first step. This is why it is great that a lawyer stopped by and joins us for today’s episode.

Asia Marie Woods pairs her creative business strategies and law expertise to provide custom legal solutions for business owners she’s with us to shed light on some of the most important legal matters to look into such as registering, trademarking, copyrighting, and legal protection for different areas of your business.

Make sure to tune in now and you’ll be really happy that you did!

Quotes:

“In this digital space, this online world that we are operating in, it's very important that we own our content.” - Asia Marie Woods

“When you hire a contractor or freelancer, you are basically hiring a separate entity from yours.” - Asia Marie Woods

“In your terms and conditions, you really want to layout the use of the content.” - Asia Marie Woods

Mentions:

https://www.mollyannluna.com/

https://www.mollyannluna.com/callme

[email protected]

https://www.thelawyernextdoor.com/ 

https://www.instagram.com/thelawyernextdoor/ 

Show Notes:

(00:08) Legally protected online business

(00:34) It is important that you own your content

(04:07) When it comes to hiring a third party or a freelancer

(06:27) The importance of laying out the use of your content

(07:45) An agreement to not replicate your content

(09:32) Trademarking and copywriting

(14:13) When to take legal steps to protect yourself as a new entrepreneur

(17:57) Deciding when and how to register your business

(20:25) Where you can find Asia Marie Woods  

Get your free Step Up copy here: https://www.mollyannluna.com/stepup

Connect with Molly Ann Luna on Social:
@mollyannluna

Youtube version of the episode: https://youtu.be/KB2QvuLK2EA

In order to get leads, we need to get in front of more people and we can do that through Search Engine Optimization (SEO). I know there are a lot of people like me who are scared when it comes to doing SEO. Well, fret no more because, today, we are joined by Meg Casebolt of Love At First Search.

Meg has been helping female business owners create beautiful, search-friendly websites and strategic content for the past 6 years. She is here to decode and demystify SEO and help us to start to get into it the simplest possible way. She shares her 6-step strategy to really boost your SEO and gives some helpful tips.

You surely don’t want to miss this. Click play and listen to this episode now and realize the great benefits of SEO and how doable it is!

Quotes:

“SEO, Search Engine Optimization, is updating your website, or your specific types of content so that Google can actually understand what it is.” - Meg Casebolt

“[Know] what are the ways that you can solve the problems that they could be looking for before they even know that they have those problems, [so] you can have the content ready to go waiting for them to find.” - Meg Casebolt

“So, there are things that you can do right away to get more people finding you for things that you've already created.” - Meg Casebolt

“[By] finding some sort of way to set yourself apart from the generic by being more specific, you're more searchable.” - Meg Casebolt

Mentions:

https://www.mollyannluna.com/

https://www.mollyannluna.com/callme

[email protected]

https://loveatfirstsearch.com/

Meg’s Free SEO Starter Kit  

Google Keyword Planner

Google Trends

TubeBuddy

Google Search Console

Google Analytics

Show Notes:

(00:08) Greetings and Introduction of the episode

(00:46) How people see Search Engine Optimization (SEO)

(01:56) What is SEO?

(03:25) Knowing the audience’s perspective 

(06:28) Finding out the topics that people are finding you for 

(08:03) The importance of having a website

(12:42) Decoding and demystifying Keyword Research

(16:04) Be very specific

(19:52) Making more about the prospective client

(22:08) 6-step strategy to mega boost your SEO 

(22:52) Meg’s bonus tip for your SEO

(24:11) Some tools you can use

Get your free Step Up copy here: https://www.mollyannluna.com/stepup

Connect with Molly Ann Luna on Social:
@mollyannluna

Youtube version of the episode: https://youtu.be/5_FRrZTEouc

So, you’ve just started your online coaching business but you’re faced with this challenge of finding and connecting with your first perfect clients and you’re wondering how can you do that?

Make sure to tune in to this episode because I am going to share steps on how to find your Ideal Client Avatar (ICA). I will also share how I used these steps and found my first perfect clients!

Come and listen in now!

Quotes:

“Ask the questions and begin before you're ready.”

“Do not be afraid to just get started one little micro baby step at a time. And just keep asking those open-ended questions. And before you know it, your business will be skyrocketing.”

Mentions:

https://www.mollyannluna.com/

https://www.mollyannluna.com/callme

[email protected]

Show Notes:

(00:25) Greetings and Introduction

(00:43) A question from the Facebook Legacy Leaders Community Group  

(01:32) The best ways to obtain information about your ICA

(02:14) Tap into your immediate circle of influence 

(03:25) The three primary areas of information you need to collect

(05:31) Finding my first perfect clients

Get your free Step Up copy here: https://www.mollyannluna.com/stepup

Connect with Molly Ann Luna on Social:
@mollyannluna

Youtube version of the episode: https://youtu.be/1dOmy-y3tQI

As you were thinking about your favorite podcasts, have you dreamt of starting your own but not sure how or where to start? Well, today’s podcast episode is exactly what you need to help you get started!

In this episode, we are joined by Alesia Galati, a podcast producer and manager for business owners and thought leaders looking to have a lead-generating podcast, and not to mention, a mom-boss herself. Alesia shares with us her 8-step process to successfully launch a podcast to fans and turn it into a lead-generating machine. So, with this process, coupled with your commitment, you will surely have a successful podcast launch that can generate leads for your business.

Listen in now to find out about these, get to know Alesia, and more! 

Quotes:

“The ‘know, like, and trust’ factor of a podcast, I think, and I've seen, is 10 times, and that's not a statistic that's just me, 10 times more. It's quicker than a video or a blog post, or a Facebook Live, or anything like that. Why? Because you are in someone's ear, as they're doing their daily tasks.” - Alesia Galati

Mentions:

https://www.mollyannluna.com/

https://www.mollyannluna.com/callme

[email protected]

http://alesiagalati.com/

Two Sisters And A Cult Podcast, by Alesia Galati

Alesia Galati on Instagram

Show Notes:

(00:32) Greetings and Introduction of Alesia Galati

(01:13) Setting up for a successful podcast launch 

(02:56) Plan your podcast

(03:45) Market your podcast

(05:20) Marketing strategies before the launch

(08:16) The importance of pre-launch marketing

(10:48) The kinds of businesses that should be having a podcast

(12:39) Planning your episodes before recording

(14:17) Recording and editing the episodes

(15:15) The quicker “know, like, and trust” factor of a podcast

(17:42) How to get leads through a podcast

(19:48) A quick review of the eight-step process  

(21:06) Quick talk about Alesia’s podcast: Two Sisters And A Cult

(24:34) Where you can find out more about Alesia

Get your free Step Up copy here: https://www.mollyannluna.com/stepup

Connect with Molly Ann Luna on Social:
@mollyannluna

Youtube version of the episode: https://youtu.be/isIHAM5V4h0

Liz Boer is obsessed with helping creative entrepreneurs and small business owners create strategic automated growth plans that best suit their lives and businesses.

"I am excited to share this knowledge with your community and help them to start, grow, and scale sustainable businesses! Together, we can help more women become energized, confident leaders!"

1. IDENTIFY: The content pillars (i.e. connection, educate, or thought reversal) are identifies based on 3 key areas. 
2. CREATE: Create monthly topics in under 1 hour - The content pillars from step 1 are used to outline their unique content for their buyer persona. A Template comes in handy here. 
3. CAPTIVATE AND SHARE: Each week they cover a specific topic that is pulled from the content pillars, making the content creation for each week intentional and congruent across any touchpoint their audience might come in contact with them (social, email, FB Lives, Podcasts, etc.,). Creating content in this way allows them to connect with their buyer persona, be seen as a thought leader, and position their product as a must-buy before they even open cart. 

LINKS: 

https://lizboer.com

@lizboer_com

PHONE: 2482076594

Time Notes:

(00:00) Podcast Intro

(00:30) Greetings and introduction of Liz Boer

(01:31) Creating content that creates demand fast

(03:50) The 3-step process of creating content

(05:05) Step #1: Identify -  3 key pillars: Connection, Educational, Mindset shifts

(08:30) Step #2: Create 

(08:48) Step #3: Captivate and share

(12:26) Finding a nice mix that will attract people

(16:19) Tech tools and strategies Liz uses to get your ideas organized

(20:10) Four key areas to research for a profitable funnel link from Liz

Get your free Step Up copy here: https://www.mollyannluna.com/stepup

Connect with Molly Ann Luna on Social:
@mollyannluna

Youtube version of the episode: https://youtu.be/jsFv5qPYRHI

You want to help amplify your income and impact by sharing your knowledge with others. 

You’ve decided to start a coaching business, but how do you get the word out?

With answers to anyone's questions, only a fingertips away, how do you stand out as the go-to coach?

How do you not only get your new coaching business noticed, but how do you get a steady stream of new clients lined up around the block eager and ready to do business with you? 

In this episode, I'm to share my five steps to building a credible coaching business and getting the word out FAST. 

This is the EXACT process I took to build my business from $0 to 6-figures in just six months. 

INTRO MUSIC**

There’s so much excitement in building a coaching business and working with clients you love. You CAN believe the hype because it IS possible to make a business you love without working 80 hours a week, but it involves some upfront work.

If you take these steps, you’ll be on the right track to building a thriving community, clients that love and respect you, AND steady, increasing income.

The most overlooked step out there is the one that can impact your business and be the difference between reaching the top and falling flat on your face.

Many people stay in the hobby stage for far too long only because they’re unwilling to take this step.

Look down right now. See where your feet are? Be ok with starting from where you are.

To grow your business, you have to build from where you are. 

[STORY ABOUT HERO CLIMBING STAIRS & RADIO ACTIVE SPIDER]

Don't sit around, waiting for your business to take off. Get up and take action. Now!

No one likes a copy cat, and in today’s world, the unique are celebrated.

Tell me what Oprah, Ellen Degeneres, Kim K, and Donald Trump all have in common?

Brand Power.

​

Love them or hate them; they’ve done a phenomenal job to rise above the crowd and build themselves a powerful brand.

Their fan base is so strong they could choose to sell almost anything without effort.

No, I’m not talking striving to reach celebrity status here (well maybe for a few of you), but I am talking about discovering how to leverage your U.S.P. to gain a steady stream of new clients and sell more with less effort.

• What am I good at?
• What can I do easily?
• What do people ask me all of the time?
• How do I help people?
• What sets me apart from the others solve this problem?

*LISTEN to ep. 7 of the Online Business Clinic podcast for more details on how to identify your U.S.P. https://www.mollyannluna.com/post/07-how-to-leverage-your-u-s-p-so-that-you-can-sell-more-with-less-effort-in-5-simple-steps

*Pro-tip: Influential leaders are lifetime learners. Never stop learning.

Talk to people you know. Get out in your local community. Offer to help people. If you have an audience already, then talk to your most engaged people on the phone.

(Note: This is just a genuine conversation about why they come to you, how you help them. 

Talk to people who are your ideal clients. Listen more than you speak. 

Ask them what they are struggling with, what they’ve tried before, what has worked and then not worked, and what kind of help do need. Take notes!

• In-person
• • Your friends + family (ONLY people who fit the bill of people you want to help + work with)
  • Your local community
• Online: Give content that your people need for free. Give it to them where they are with no ask or requirements.
• Collaborations: Do you know anyone who has an audience of people who could benefit from what you have to offer?

Nope.

You can take back the power by showing the world that you're serious about what you do. Self-publishing is easy and not nearly as taboo as it once was. 

In fact, in my signature course, the Income Amplifier, I show you step-by-step how to get paid to write and publish a book like this...(insert STEP UP). 

The BEST way to get the word out about your business is by firstly being focused primarily on service.

Then create content (blog posts, videos, workshops, phone calls, pdfs, emails, etc.) to share those answers with people. 

Then activate the 3:1 rule. 

Share. Share. Share. Ask. 

Serve others and then let them know how they can work with you more closely. 

• Gather experience.
• Be extremely helpful.
• Listen to what people need help with.
• Figure out who you like working with.
• Keep it lean. You don’t need to invest in expensive or fancy tools at this stage.
• Just START. Get out there.

• Spam your friends and family.
• Use Facebook Ads if you don’t know what you’re doing.
• Procrastinate by creating fancy imagery or websites.

You may have to start helping people out for free or for less money than you would like, but that is OKAY! As you grow in experience and demand, your price points will rise as well.

Sell first, then create!

That is how you figure out your process and develop a framework for how you work. Every step of the way, you should be documenting what you’re doing and gathering testimonials and quotes from the people you help.

Entrepreneurs also tend to be big dreams. This rocks, and can even become your Achilles heel. 

Hold that big vision, but remain focused on the tasks at hand. 

No matter what, stay committed to seeing your vision through. On average, it takes five-seven years to master a skill. Allow room for grace and know that as long as you keep putting one foot in front of the other, your business will succeed. 

A Q for you!

Tell me in the comments below, which of these 5 steps will you put to work this week? 

Get your free Step Up copy here: https://www.mollyannluna.com/stepup

Connect with Molly Ann Luna on Social:
@mollyannluna

Youtube version of the episode: https://youtu.be/n1YGuEd_IoA