Online Business Launchpad | Start An Online Business | Online Business Growth

Nik Thakorlal has forgotten more about the right way to successfully market products and services than most people learn over a lifetime. After studying with marketing greats in the pre-internet world, Nik has since taken everything he's learned to create marketing software that solved a problem for him ... and is now used by marketers and businesses of all sizes.

LeadsHook is a market-agnostic solution that lets you create highly personalised decision trees. Think "choose-your-own-adventure" style quizzes, decision support systems and online assessment tools. All of which are a fast and effective way to provide instant value to your customers, collect data about the issues they face and learn more about your market. End result? The ability to create data-driven marketing campaigns with almost unbelievable performance.

Join Trudy as she talks with Nik Thakorlal, Founder of LeadsHook, about his background and his journey to creating LeadsHook. The lessons learnt and the eye opening moments along the way.

In this Podcast Nik and Trudy discuss -

•The transition from marketing prior to the internet and marketing online

•What he's learned through experimenting with online options to see what worked and what didn't in the beginning stages of the internet.

•The fear of failure and fear of feedback and how he sees it through the different stages in developing LeadsHook.

•The testing phase and the learnings from user feedback

•How LeadsHook is like an "onion" because it can be used in simple or sophisticated ways and offers infinite possibilities with how it can be used to find, segment and qualify leads.LeadsHook is part of the Online Business Lift-Off Program where you can start your online business today.

We use LeadsHook all the time to develop online assessment tools and decision support systems and we are proud affiliates for it. If you sign up to LeadsHook through our affiliate link ( ), we'll help you get started by giving you access to our "Getting Started With LeadsHook" tutorial.

Resources -

LeadsHook - http://onlinebusinessliftoff.com/LeadsHook

Online Business Lift-Off - https://onlinebusinessliftoff.com/

For more information, visit www.onlinebusinesslaunchpad.com.au

Eibhlin says "A universal truth became undeniable to me throughout the years I spent supporting business leaders, regardless of the reasons they'd come for coaching. Whatever the personal or professional challenges, over time, bit by bit, they had sacrificed what kept them motivated to grinding their way through their day, every day."

Join Trudy as she talks with Ebhlin about growing up in Southern Ireland, her journey of coming to Australia, becoming a small business coach that helps women reconnect with who they are and the decisions that had to be made along the way.

In this Podcast Ebhlin and Trudy discuss -

•Why Ebhlin chose to start her own business

•Background of growing up in South Ireland and the decisions faced as to where to move across the world, to call her second home

•The key role Passion plays in your business

•Challenges and self doubt in small business

•The three core factors - mindset, adventuring and quality sleepResources -

•Online Business Lift-Off Program https://onlinebusinessliftoff.com/

•Grip of the Grind https://getagripofthegrind.com.au/

For more information, visit www.onlinebusinesslaunchpad.com.au

For over 20 years Martina has been helping companies with strong heritage brand recognition to drive growth across existing and new markets. How? By integrating skills across multiple industries to successfully re-position and re-launch their brands and businesses. Martina has worked internationally in multiple cultures and industries which has given her an edge when it comes to generating new ideas and insights that cut across industries.

Join Trudy as she speaks with Martina Kramer, Founder of Marketing Mix 4 You, about how she turned her passion for architecture and design into a viable business through the Online Business Lift-Off Program and what she learned that have helped her grow her business.

In this Podcast Martina and Trudy discuss -

•Martina's background in the fashion and cosmetics industry

•Coming to Australia and the challenges that were faced

•The different languages used when speaking to different stakeholders

•Martina's business & the crucial part of knowing who your audience is

•The struggle for women entrepreneurs

•How the Online Business Lift-Off Program helped start Martina's business

Resources -

Online Lift-Off Program - https://onlinebusinessliftoff.com/

West Island Digital - https://www.westislanddigital.com/

Marketing Mix 4 You - https://marketingmix4you.com/

For more information, visit www.onlinebusinesslaunchpad.com.au

Josh Koerpel ( www.joshkoerpel.com), Founder of FunnelMappy, shares his experience of starting a software company. Josh talks about the ups and downs, the challenges he faced, mistakes that happened along the way, the big question about how much to charge and his advice to anyone starting up their own business. Have a listen and get some useful insights from a great entrepreneur that can help you answer some of your questions when you're considering starting a business.

If you're like me and need things to be visual, check out FunnelMappy and see how it can help you create simple funnel diagrams quickly and easily. You can go straight to FunnelMappy (http://funnelmappy.com/) and sign up for their free account or you can use our affiliate link http://onlinebusinessliftoff.com/FunnelMappy

and get access to both the free account and our basic funnel template ... which is free, too :-) And if you ever decide to turn your free account into a paid one, we'll receive a small commission at no extra cost to you ... for which we thank you :-)

Or you can get in touch with Josh through his website www.joshkoerpel.com

The corporate world has structure and processes in place, but when starting your own business you have to create everything yourself. This has a lot of people asking where do I start? What do I need to do to set myself up for success? In this episode, Trudy talks about transitioning from senior management in the corporate environment to a small business owner and the challenges of starting up a business. She explores the shift in mindset, and how important it is to invest the time in learning new skills. As small business owners we need to invest in ourselves in order for our business to have the right foundations in place.

Who is Trudy Rankin?

Trudy has worked with ITC and digital technologies for more than 15 years, including 7 years in Chief Information Officer-type roles. Having lived and worked in four countries, Trudy has an incredible appreciation for how valuable technology is and its effectiveness in breaking down borders and barriers. Today Trudy has her own businesses - West Island Digital https://www.westislanddigital.com/

Trudy specialises in helping people use digital technology to achieve their goals. She is the founder of the Online Business Lift-Off Program https://onlinebusinessliftoff.com/ - which helps people start their own business so they can be financially stable, help other people and live life the way they want to.

This episode is valuable if you are considering starting your own business and will help you navigate many of the unknowns. For more information on the Online Business Lift-Off Program that Trudy created to assist you in starting your business please click on the link and get started today.

For more information, visit www.onlinebusinesslaunchpad.com.au

Join Trudy in our first podcast for the series. In this episode, Trudy talks about her career journey and how she knew helping people and starting a business was her calling. She also talks about her experience of starting an online business and some of the difficulties she had transitioning from the corporate world to running a small business. Trudy shares her thoughts about how important mental health and mindset are for entrepreneurial success, why having a funnel map or a plan for your business is vital and more great tips and techniques to help you get started.

About Trudy's business - West Island Digital https://www.westislanddigital.com/ Trudy is a digital technology specialist, problem solver and coach. She works with you to create diagnostic and assessment tools, as well as highly personalised "choose-your-own-adventure" type decision trees that help your customer choose the product or service that's right for them.

If you're wanting to start your own business, but would like some guidance on how to get started, check out our Online Business Lift-Off Program here at https://onlinebusinessliftoff.com

For more information, visit www.onlinebusinesslaunchpad.com.au