ONLINE MARKETING FOR DOCTORS PODCAST

In our various podcast episodes, interviews and ebooks we’ve talked a lot about how to increase doctor referrals to your practice. But what about existing patient referrals? How can we maximise those?

In this podcast episode we’re going to walk you through three remarkably easy, and highly effective, ways to encourage patients to refer family, friends and colleagues to your practice.

Dr Adrian Couzner is the Director of CHIRO H3 Sydney City and Lower North Shore. Adrian graduated from the University of Adelaide with a Bachelor of Science in 1992 and then completed his Master of Chiropractic at Macquarie University in 1994. He’s has gained a wealth of knowledge about various marketing techniques and styles that have worked for CHIRO H3, and he kindly joined us on the podcast to discuss one of their more successful techniques.

This marketing technique is called Ground Marketing, utilizing the old fashion means of getting out there, feet on the pavement, and going to find your patients face to face.  

Your homepage is one of your best tools for driving conversions. When someone searches for a niche keyword and your page shows up, you can rightfully expect conversions. But unfortunately, that’s not usually how it works.

In this podcast episode we give you 4 simple tips to make your home page convert more visitors into patient bookings.

Do you know that email is the number one online activity, with over 90% of people only logging in to check their emails. This is great news for email marketers, but it doesn’t explain why medical professionals should tap into the power of email marketing.

In this podcast episode, we’re going to talk about the top 5 reasons that you should add email to your practice’s Marketing Plan.

Have you noticed that when you visit the About Us or Doctor Bio page on a website, we tend to see the same format?  They talk about their experience, education, professional resume, some photos etc.

These are all fine, but have you ever thought that they might be missing something that would set their profiles apart from other doctors? 

In this very podcast episode, we’re going to talk about how storytelling can set you and your practice apart from others, and how telling a story is the best way to connect you with your patients on a different emotional level. 

Are you looking to grow your practice’s leads quickly? Dr Obinna Nwobi joins us as a special guest all the way from America on this podcast to discuss how he’s used Direct Response Marketing to grow his prospective leads very quickly.

Dr Obinna Nwobi is a board-certified vascular surgeon, who chose to practice in an underserved area in Florida, USA by opening the Vein Health Clinics. Through some trial and error, he has since discovered direct response marketing techniques that has seen him generating a lot of new leads at a fraction of what he was spending previously on his marketing efforts.  Would like similar results?

Do you have dreams of building a multi-million dollar practice? But you’re just starting, or you’ve been in business for a while and you’ve noticed your growth has started to slow? Then this is the podcast for you.  

On this podcast we’ll be looking at ways for you to best position yourself to start growing your own multi-million dollar practice.  It doesn’t happen overnight, and rarely alone, but there are some basic tips that you can follow to get yourself on that road to financial success.

One of the most important aspects of marketing your practice is its positioning in the marketplace. This is often overlooked because positioning isn’t as sexy as getting Facebook Fans or Instagram Followers. However, it’s the best way to separate yourself from your competition, especially if you are in a crowded space.

So, we’ve dedicated an entire podcast to explore this topic, and provide strategies for you to implement to better position your practice as THE choice in the marketplace.

In our last podcast episode, we talked about why the call to action ‘Book a Consultation or Appointment’ isn’t as effective any more, and what really works now instead.  

In this podcast, “How To Create Winning Content Offers That Prospects Definitely Want” we’re expanding on that idea and walking you through a step by step plan on how to create winning content and an irresistible offer that your prospects want now!

Have you noticed that most healthcare websites have something in common? A little button that you see everywhere titled… “Book a Consultation” or “Book Appointment”? And maybe these practices are starting to see fewer conversions or enquiries from these buttons.

In this latest podcast, “Why Book Appointment as a Call to Action Is Not Working Anymore” we‘re going to talk about why this simple call to action isn’t working as effectively in this ever increasingly competitive online market.