ONLINE MARKETING FOR DOCTORS PODCAST

We’re delighted to welcome Stewart Hayes from Orthotic Solutions Podiatry onto this week’s podcast to discuss how you can build a profitable practice with multiple locations.

Stewart is the founder of Orthotic Solutions Podiatry who has been running his practice since 1994, successfully expanding the original practice to 4 locations in Sydney. 

He has also established an active online presence within a fairly short amount of time, which has help drive his location’s growing number of patients over the years.

The podcast today is coming to you from Sydney Australia, where we’ve got a special guest for the show: Dr Theo Baisi from The Ortho Practice. 

Dr. Baisi is the founder of The Ortho Practice and he has been running his practice since 1990, successfully expanding the original practice to 3 locations throughout Sydney. 

He has also successfully established a trusted network of referring doctors and a growing number of patients over the years thanks to his excellence in communications between doctors and patients. 

In this podcast, we interview Dr Mark Attalla from Chelsea Cosmetics Melbourne and learn how Dr Attalla increased his new patient conversion rate from 50% to 90%.

Dr Attalla completed his MBBSa from Alexandria University of Egypt in 1987 then completed his general surgery training in a teaching hospital in Egypt.  After completing his Master’s Degree in General Surgery, he made the decision to move to Australia where he received his intensive training in various types of cosmetic surgery procedures guided by the best cosmetic surgeons from Australia and overseas. With over 20 years of experience, he places patient safety and satisfaction as his top priorities. He is a fellow of the Australian College of Cosmetic Surgery and also a member of the International Society of Stem Cells Research at the Australasian Society of Stem cells Research.

Did you know that the most valuable asset that a practice has is its existing patient database? Every practice wants and needs new patients, but your surest and most predictable source of new revenue is right under your nose. It comes from the loyal patients who already know your practice.

Many practices make the mistake of focusing only on gaining new patients, they fail to effectively address the need to retain those they already have.

The average practice loses between 15 to 20% of their patient base per annum. Yet only 7 to 8% will move out of your area each year.

One main reason why patients leave a practice is that the practice doesn’t stay in touch. If you don’t stay in touch with your patients, they will think that you don’t care, or other services you offer that may be of interest to them and their network of family and friends, and they won’t know why they need to come in for regular check-ups or to complete their treatment plan.

Did you know that on average you will lose between 10% to 30% of patients year on year (According to Hearing Journal)?, so it should be a critical part of your marketing strategy to attract new patients to your practice. However, while most practitioners focus on getting new patients into their practice, very few know how to effectively attract the right kind of patient.

In this podcast we talk about the 7 Steps to attract the right patients to your practice to help you keep scaling your business.

Owning and running a small practice is no joke. It means a workload like no other. It can mean a lot of sleepless nights, endless work days, and skipping family trips on the weekend.

Running a practice can take over your entire life and change almost every aspect of your routine. So, how do you make sure every aspect of your business is getting the attention it needs and deserves? How do you scale and generate profits with your practice while doing the minimal amount of work?

Our answer is very simple. You need to automate.