ONLINE MARKETING FOR DOCTORS PODCAST

Have you heard the saying ”Successful people learn from their mistakes; the most successful people learn from the mistakes of others.”? 

There is a lot of truth behind that statement, and throughout the past 7 years I've seen first-hand how learning from other people's mistakes can help you benefit and grow your business by not making those same mistakes yourself!

After having met with many different healthcare professionals, we've learned that we all have our own unique issues, which usually require their own unique solutions. However, we've also noted some similarities in mistakes across many practitioners, and have developed a list of 7 common marketing mistakes that seem to happen quite a lot to healthcare practices.

Just recently, I was on my way out on a Saturday night when I got an urgent message from one of my clients. He’d received a threatening email from a patient who was unhappy with his recent consultation, and he said he was going to leave a bad review online.

Of course, this is a situation no health care practitioner ever wants to deal with because it has serious potential to damage a doctor’s reputation: which is a key success element to his or her business.

People today google everything, with a fingertip click, your name and practice are exposed to the whole world, and a lot of healthcare professionals have no idea that this can make or break their online reputation.

Did you know that one of the most important keys to a financially healthy practice is marketing? And not just any marketing. It has to be what's working right now to attract your target patient. It's true...to succeed in private practice today, you must leverage modern marketing tools and techniques to stay ahead of your competitors.

Have you ever wondered why your website doesn’t do anything for you? Why website users just come and go without inquiring, calling or even subscribing to your newsletter or email list?

Have you asked yourself what are the common problems that negatively affect the patient or prospects’ experience on your website, and also how you can keep more patients on your website for a longer period of time, ideally converting website visitors into quality leads?

That is the million dollar question.

We have put together the 5 most common (and recoverable) problems affecting the patient experience with your website in our latest podcast, check it out.

Our analysis shows there are some common factors contributing to no-shows; some of which you can’t control, as conflicts in the patient’s personal daily schedule, transportation problems, or unavoidable emergencies may affect one or two patients daily.Patient no-shows and last-minute cancellations come with a big price tag for busy practices and in this podcast we are going to show you 12 truly awesome ways to reduce no-shows.

As you know, running a practice can take over your entire life and change almost every aspect of your routine. So, how do you make sure the different facets of your business are getting the attention they need and deserve? How do you scale and generate profit for your practice while minimising your workload? 

Our answer is very simple. You need to automate.

One of the most important keys to a financially healthy practice is marketing⎯but not just any marketing. We're here to chat to you specifically about medical marketing. After years of working with healthcare professionals, we've put together the 8 most frequently asked questions when it comes to medical marketing.

In this podcast, you'll learn about the importance of patient testimonials and online reviews to your practice. We'll explain how to get 5-star Google reviews and why they are critical for growing your practice.

Are you looking to grow your practice’s leads quickly? Dr Obinna Nwobi joins us as a special guest all the way from America on this podcast to discuss how he’s used Direct Response Marketing to grow his prospective leads very quickly.

Have you noticed that most healthcare websites have something in common? A little button that you see everywhere titled… “Book a Consultation” or “Book Appointment”? And maybe these practices are starting to see fewer conversions or enquiries from these buttons.

In this latest podcast, “Why Book Appointment as a Call to Action Is Not Working Anymore” we‘re going to talk about why this simple call to action isn’t working as effectively in this ever increasingly competitive online market.