ONLINE MARKETING FOR DOCTORS PODCAST

Do you know that many doctors think sales and medicine don’t have that much to do with each other? Sales can be an uncomfortable topic for medical practitioners; so we wanted to provide some ideas on how to be better at sales and convert more enquiries into patients without sounding too salesy.

In this latest podcast, “6 Sales Training Principles For Improving Your Sales Skills Without Sounding Salesy” we are going to go through why practices need sales training and offer some ideas on how to excel at sales.

Did you know that the “How much does it cost?” question, is the most frequently asked question that clinics are dealing with? For lower priced or simple services, it could be simple to answer this question directly, but when it comes to higher valued customised services like surgery, how do you answer this question without scaring prospects away? And instead, turnthe enquiry into a consultation booking and potential surgery after that?

In this podcast we are going to take an extensive look at how best to deal with the “Howmuch does it cost?” question, and provide you great strategies for turning more of these prospects into patients.

You have a nice online presence, experienced staff and things are going okay. However, you have lately started to realize that referrals aren’t at a level to sustain your practice in the long run, or your competition is starting to get more aggressive online; and that is concerning you.  You need a new strategy to attract new patients, build your online reputation, and set you as a trusted reliable source.

"Content is king" is an often-cited quote in the world of online marketing. It is the belief that content is central to the success of a website.

Have you ever wondered where the phrase “Content is King” stemmed from? In January 1996, Bill Gates wrote the an essay titled “Content is King”, which was published on the Microsoft website, in which he said  “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”

But how do you create good content? What are the strategies you need for providing better content? On this podcast, we’re about to walk you through the Top 10 Tips ForCreating Medical Website Content That Generates Higher Conversions.

Are you trying to grow your practice by offering anything and everything that your patients could want or wish for? Yet, you still feel like it’s not enough? Are you struggling to allocate your time and resources to offer all the services that you think your practice needs to achieve the growth rate that you want?

On this podcast, we will look at the topic of how cutting back on clinical services can help you to grow faster.

It's one thing to acquire new patient leads, this can be tricky enough, but what about ensuring their conversion and turning these leads into actual patients?  That can be even more difficult.

In this latest podcast, “7 Tips to Make Sure Patient Leads Become Actual Patients” we explore 7 easy ideas that you can implement that will help increase the likelihood that your leads will turn into a consultation and then a booked surgery.

In our latest podcast, we’re excited to welcome to the podcast channel Dr. John Morganpartner and veterinarian at the Gordon Vet Hospital in Pymble Australia.  Join us for this insightful podcast as we discuss the benefits and successes Gordon Vet Hospital has realized from implementing an online booking application.

Dr. John Morgan has gained a wealth of valuable experience and knowledge since graduating from Sydney University, including putting his emergency, dermatology and soft tissue surgery skills to work in Goulburn, NSW for a few years. He recently returned to Australia rejoining the Gordon Vet Hospital team after living in Canada for over two years. Gordon Vet Hospital is an independently owned hospital serving the community for more than 40 years, providing professional pet care as well as compassion and understanding to all animals and their owners.

Dr. John Morgan’s experiences adding an online booking application for Gordon Vet Hospital is “don’t miss” listening, as he’s provided a wealth of great personal experience to help anyone still considering adding their own online booking application, or finding new ways to extract more value out of their existing system.

The hunt for new patients never ends, and so we’re excited to welcome to this week’s podcast Mr. Brent Goddard from Mod Pod Sports Podiatry in Sydney who brings us some simple techniques and ideas that anyone can use to help them to acquire new patients for their practice. 

Brent Goddard was trained in New Zealand, finishing his degree in 1997, and began working in Dunedin running the podiatry department of Otago Sports Medicine. His career took him to the UK in 2001 and finally Australia in 2006 where he joined his business partner to help launch Mod Pod Sports Podiatry.  

Throughout his entire career, Brent Goddard has been constantly developing strategies for effectively gaining new patients, and he has kindly shared that experience with our podcast listeners.

Are you looking for some new techniques and tactics to acquire new patients? “How to get more new patients” is one of the most frequently asked questions we’ve received from practices.

Foot-in-the-door offers are a more sophisticated form of  persuasion and a sales technique. The principle is this; start by asking for something small from someone, and if they comply with your first small request, they will be more likely to respond to your next bigger request. ChangingMinds.org explains it this way: FITD works by first getting a small yes and then getting an even bigger yes later.

I didn’t see it that way, so we had a great conversation, and basically, what I said was “look, it’s just the mind shift switch.” It is okay to go down on your profit margin in the short term in order to get to a bigger profit margin through growth in the long term.