ONLINE MARKETING FOR DOCTORS PODCAST

We’re delighted to welcome Stewart Hayes from Orthotic Solutions Podiatry onto this week’s podcast to discuss how you can build a profitable practice with multiple locations.

Stewart is the founder of Orthotic Solutions Podiatry who has been running his practice since 1994, successfully expanding the original practice to 4 locations in Sydney.

He has also established an active online presence within a fairly short amount of time, which has help drive his location’s growing number of patients over the years.

On average, you may lose between 10% to 30% of patients year on year so it should be a critical part of your marketing strategy to attract new patients to your practice. However, while most practitioners focus on getting new patients into their practice, very few know how to effectively attract the right kind of patients.

One main reason why patients leave a practice is that the practice doesn’t stay in touch. If you don’t stay in touch with your patients, they will think that you don’t care, or other services you offer that may be of interest to them and their network of family and friends, and they won’t know why they need to come in for regular check-ups or to complete their treatment plan.

We’ve just finished talking to a practice who is a client of ours and for the past couple of years, their growth has been incredible and their profits continue to increase; after paying everyone and everything, they had $200K in profit last year, but they see potential for stalling, and they want to hit the next million dollar revenue number.

He also wanted to bring on a number of different people but he realised that if he brings on more key people such as a new doctor or hire a Marketing agency to help them out with more aggressive marketing campaigns, which are some of the people they actually need to have in order to get to the next level, their profitability will go down.

And as expected, when he started bringing on these people, his profitability went down and he started feeling like hey I am failing, the business is failing, it is not doing well. I didn’t see it that way, so we had a great conversation, and basically, what I said was “look, it’s just the mind shift switch.” It is okay to go down on your profit margin in the short term in order to get to a bigger profit margin through growth in the long term.

Simple Techniques To Acquire New Patients With Brent From Modpod Podiatry by Online Marketing for Doctors

“How to get more new patients” is one of the most frequently asked questions we’ve received from practices. Are you looking for some new techniques and tactics to acquire new patients?

Foot-in-the-door offers are a more sophisticated form of persuasion and a sales technique. The principle is this; start by asking for something small from someone, and if they comply with your first small request, they will be more likely to respond to your next bigger request. ChangingMinds.org explains it this way: FITD works by first getting a small yes now and then getting an even better yes later.

Dr. John Morgan, partner and veterinarian from the Gordon Vet Hospital joined the podcast to discuss the benefits they realized from implementing an online booking application.

Dr. John Morgan has gained a wealth of valuable experience and knowledge since graduating from Sydney University, including putting his emergency, dermatology and soft tissue surgery skills to work in Goulburn, NSW for a few years. He recently returned to Australia rejoining the Gordon Vet Hospital team after living in Canada for over two years. Gordon Vet Hospital is an independently owned hospital serving the community for more than 40 years, providing professional pet care as well as compassion and understanding to all animals and their owners.