Online Marketing & Inbound Marketing for B2B Service Businesses: More Demand Podcast

We catch up with entrepreneur Tom Hunt, who's appeared on Dragon's Den with his 'mens leggings' idea and now in the processing of launching his next venture a virtual assistant hub for likeminded entrepreneurs who need to virtualise their work environment and keep focused on the stuff that matters

We've diversified a little this week (and last) to try and share with you the challenges that business owners face, their struggles, their tactics, their finances and how to get over those marketing speedbumps. Not only do we go step by step through Tom's latest business plan, but we talk about some of the ways to minimise your costs and how to reach out to those all important influencers. Back to the geeky stuff next week, for now relish this opportunity to get into the entrepreneur mindset and compare your strategy - what would you do differently? - what ideas can you take away from someone else's strengths and failures?

In this episode you will learn:The wins and failures of entrepreneurshipHow a silly idea can become an inspirationHow marketing plans changeHow to minimise your marketing efforts with great software appsThe secret to getting influencers behind youwww.moredemand.co.uk/episode30

If you're struggling for positivity and clarity, you'll love our chat with Joshua Smith. Owner of GSDMODE.COM (get s**t done mode - his term for getting into the right frame of mind for productivity). We chat about his start in Real Estate and how he's achieved over 3,500 sales making him a 30th top realtor in USA, top 1% of realtors worldwide with over 120 employees and owner of a brand new SaaS company as well as being an entrepreneur and coach.

We can't tell you enough how inspirational this guy is, his positivity abounds and his commitment to productivity means he gets up at 3am every morning. If you're part of a small to medium business that needs to grow - here's your inspiration.In This Episode You'll LearnHow confidence & energy are your catalysts to progress

All about Real Estate Marketing (Estate Agent Marketing)How to get into the mindset to set goalsHow to achieve those goalsThe 90-day planMeasuring successWhen to optimise your businessWhy communication is key

We're gonna take a dive into the world of David Bain, no not the creepy magician guy but the host of Digital Marketing Radio - a weekly show that brings the digital marketing world's front-runners to the stage and reveals the latest trends and platforms we, as a service busines, need to make an impact. Finding your sweet spot can be a tough process and working out where to spend your time creating and sharing isn't a short road. David's a tonne of experience in digital marketing and helps startups, entrepreneurs and new business launch and gain visibility online. His podcast is a mixture of niche marketing techniques and is born from his passion, which is why we're talking to him. How to turn your passion into something that sells! In This Episode You'll LearnWho to followEstablishing a presence onlineWhy not every trend is right for youThe evolution of the 13 pillarsHow content can evolve - audio to videoHow you can help your audienceThe importance of remembering the 'real world'http://www.moredemand.co.uk/episode28

Today we are going to take a deep dive into the Into Facebook ads and it’s my pleasure to bring on to the show a behind-the-scenes person none other than Stacey Dennett from 87 Modern Marketing

Today we are going to take a deep dive into Facebook ads and Facebook ad retargeting to do that I’m going to bring on to the show Stacey Dennett who owns a digital marketing agency called modern 87 marketing.

Stacey has set up advanced sales funnels for more demand and I know her systems absolutely work Because we’re using them right now ourselves.

Stacy also bring to the table 8 ton of knowledge and expertise I know she has been through A ton of training courses by marketing professionals and I am super excited to have Staci on the show today.

In This Episode You’ll Learn:Who should be using Facebook ads

What your goal should be

What your cost-per-conversion should be

Calculating your ad budget

How to write a Facebook ad that works

Examples of Facebook ads that really worked

Facebook Pixel Strategy

How to create a Facebook campaign strategy that ties in with your bigger goals and campaigns

head over to http://www.moredemand.co.uk/episode27 for all the show notes and resources

Every week we delve into the world of digital marketing bringing your guests like Robert Rose, John Lee Dumas and Joe Pulizzi to share their thoughts and experience to help your business thrive online. But what goes into that 1 piece of content? What's really involved in producing a single show? How much effort does it take to make sure one episode gains any traction? We talk to Nik Smith, one of our team here at More Demand, responsible for creating the supporting content and delivering it to our subscribers. Nik is not only responsible for much of the editing, (i'm writing in third person as I speak), but also has a huge list of tasks to complete in order to get the show noticed.

We delve into the typical tools we use on a weekly basis and how we market ourselves to you, our listeners. Not only is this a great insight into how we operate and who we are, but the reality of the effort required to market just a single piece of content. Remember, if all you're creating is one article per month or per year it's important to make sure you've got the right system in place to do it!In This Episode You'll LearnHow traditional marketing has changedWeeding out those who don't fitFinding those who doWhy you should put your clients needs firstCreating the content & the tools to do itFinding your sweet spotWhy scheduling and CRM tools are essentialThe new outreach tools you need for content marketinghttp://www.moredemand.co.uk/episode26

Welcome to episode 25! This is an exciting one, as we've totally flipped things round this week and are stoked to introduce our first guest host Lee Jackson. Lee hosts an amazing show called WP Innovator that gives web design agencies some great tools, tips and concepts to revolutionise their Wordpress sites. 

With Wordpress being such an accessible platform for rapid website creation, it means that it's not limited to just web designers. Sure, there's a bit of setup, but the rest you can apply yourself to any WP site you already have in your arsenal. Lee talks us through his complete guide for delivering content, attracting new leads and more importantly monetizing your website to bring in a continuous revenue stream.

As always, we've got a fantastic download for you too. We've got Lee's bumper-packed booklet that runs you through all the concepts, websites and plugins you need to start making money today! >> 5 Innovative Ways to Monetize your WebsiteIn This Episode You'll LearnWho already makes money from their website?Affiliate MarketingCreating Premium RevenueHow to get sponsorship3 Steps to Create Cool ContentAll the plugins you need to monetize your wordpress site4 tools to create a SaaS websiteHow to create your own social networkwww.moredemand.co.uk/episode25

Content marketing for B2B. How do you win at it? What makes it different from B2C?

This week, Doug Kessler tells us how.

Doug has a passion for content marketing and is the co-founder and Creative Director of Velocity Partners in the UK with over 25 years in the industry and some notable awards and acknowledgements for his achievements. He has a solid history in creating content for B2B Marketing and today we're tapping into his expertise to help you get more big wins with your content, especially if you're a service based business like us.

"Earn the right to persuade"

In this episode you will learn:

How content marketing has changedHow B2B content is consumedHow to resonate with your audienceBrand vs PersonWhy honesty is always the best policyThe psychology of b2b content

"Joy is the magnetic aspect of great content"

Resources, links, downloads and transcription at http://www.moredemand.co.uk/episode24

Today we're gonna talk about LinkedIn Profiles.

Although LinkedIn has been around a few years now, it's still a very underused social channel. Everyone seems to have a Linked In profile, yet not everyone knows how you can use it to create connections, generate leads and close sales.

Maybe you just login, check for requests and scroll through the news feed? You do?

Then you're doing it wrong!

In this episode you will learn:

The 9 Steps to creating a LinkedIn lead-generation funnelBuilding your profile & making it stand outHow to find suitable connectionsHow to be seen as an authority in your fieldScheduling content deliveryThe 4 essential weekly tasks every Linked In marketer needs

As always, we've got a fantastic cheat-sheet for you to download, print and distribute amongst the rest of your team. Yes, they can be doing the same thing as well! Imagine if they shared the same successes as you. That multiplier could be HUGE. If you got 10 quality leads a week just within your groups using a single profile and a single self-created group, then it could be scaled up by every member of your team with this easy-to-follow routine that everyone can adopt.

Boom! Add them all to your CRM (being careful to make sure you carefully identify which leads were secured by which team member), and you'll easily fill your database with a tonne of high quality leads that have already gained trust with your business and are in that all-important sales funnel, ready to convert.

One key ethos amongst digital marketing geeks worldwide is - "always put your customers' needs first". Identify their requirements, struggles and issues first, and help them solve their problems. The rest will come in good time! 

Free cheatsheet at www.moredemand.co.uk/episode23

So this week, we're looking at podcasting! How can a podcast generate you leads? What are the benefits of sharing your thoughts and ideas as a way to boost sales? Well who better to get all the info, than the creator and CEO of Entrepreneur on Fire - John Lee Dumas.

He's created over 1200 episodes of his podcast EoFire offering insights into the achievements of business entrepreneurs around the world. His interviews offer motivation, inspiration and valuable insight into the processes the most successful people in the world have taken to get where they are and really achieve. Not only is this episode one of our best yet, there's also a BUMPER list of resources for you to get started below, so why not take 30 minutes of your working week, and get creative!

Don't forget, you can also utilise all of the other concepts we've talked about to help you really market your new podcast too - we've covered everything from Facebook ads to content marketing to kickstart your new podcast and really get it out there."If you want to be, do." - John Lee DumasIn This Episode You'll LearnWhat you need to get startedThe benefits to your businessTopics & types of showDeciding on Frequency & SchedulingHow to provide value to your customersFinding resourcesHow to monetize your podcastAs always links and resources at www.moredemand.co.uk/episode22

Prioritising tasks is so important. Without that, you could be wasting hours of time, effort and money, as well as missing out on the proper opportunities. Whether you’re a one person team of a multi-person team, you want to move your business forward somehow. Be it more sales, more leads, to recruit a new member of staff; whatever the goal is, you need to understand how digital marketing can help you achieve those goals and you get that but the to-do list is just too big and now you’ve become stuck and you don’t know where to start or simply what to focus on.

We’ve created a 4-step system to help you prioritise those tasks and make your digital marketing timetable more productive, and as always we have a great takeaway for you too - a complete digital marketing planner for you to download, print and fill out (yes, that means using a pen! - trust me, you'll remember SO much more writing things down).In This Episode You'll Learn

Setting and achieving your goals with SMART methodology        List writing that makes sense The 5 killer metrics for validating and defining each task's priority        The process for Reviewing, Planning and DeliveringHead over to www.moredemand.co.uk/episode21 to grab the free cheatsheet!