Online Marketing & Inbound Marketing for B2B Service Businesses: More Demand Podcast

Welcome to the More Demand Podcast Episode number 20. Do we have an all-star for you today, none other than Rand Fishkin!In 2004, Rand co-founded what is, today, one of the marketing world's fastest growing software companies, Moz, whose focus is on serving professional marketers with analytics and recommendations to improve their web traffic and customer acquisition through inbound channels such as SEO, social media, content marketing, and more.Today, myself and Rand are doing a live digital marketing workshop, so that you know exactly where to get started, and what are the most important points for you to focus on. We delve into Why a good work ethos improves productivityThe importance of understanding your customersThe free tools you already have without even logging onRemoving the blinkers surrounding content creationHow to measure success, successfullyAmplifying your worthThere's also a great free download this week, Rand Fishkin's Digital Marketing Workbook which gives you a great head start with your first (or revised) marketing campaign and 6 clearly defined goals you should be working through to start getting results. Pin it to your noticeboard for inspiration or add it to your More Demand folder and have it as a reference for when you get stuck!As always, you can grab this podcast, show notes, transcription and this valuable freebie from Rand at www.moredemand.co.uk/episode20

This week, our guest Mike Street gives us an insight into how to use analytics to better identify your market. He specialises in creating connections with social media influencers online and offline, and has an impressive list of clients including NBC, Home Depot, Time Magazine and Remy Martin amongst his contacts. If you watched Breaking Bad, you'll have seen mike's work on AMC's social pages.He started out as a content writer for BET cable network where he created over 5,000 pieces of work, and in the 12 years since, has grown not only his status as a top social media influencer, but also many of the brands that he's worked with too. If he got paid a dollar for every social share he's been behind, he'd be sitting on a fortune, and probably isn't far off actually!He's now working as a consultant in New York and Chicago and is using his skills and experience to deliver digital and social media strategy that converts and he's here to talk to you about how to make the best of analytics, drive traffic and deliver content that better suits your market.In This Episode You'll LearnThe importance of finding a nicheKey elements of Google AnalyticsSetting GoalsConnecting brands with consumersTwitter vs Facebook campaigns

Today, you are going to discover 9 Ways To Quickly Boost Your Conversion Rate​. I want you to be continually building an email list of engaged subscribers and making your website work as

hard as you do every single day. We've used these 9 tactics on MoreDemand to great effect and we've also used them on multiple different client websites and our own digital agency website, too, which now generates over half a million pounds in annual revenue. I know, you can implement every single one of these 9 tactics and most of them will take you less than one or two hours to complete.In This Episode You'll LearnHow to increase your sales leads with proven online marketing strategies and tacticsHow to create and promote content that ATTRACTS prospectsHow to build your email list by CAPTURING a prospect's contact details, and thenHow to CONVERT that prospect into a client with a step by step salesfunnel

So, this week we take a look at how we gained our first 500 email subscribers. It's a process that seems like a mean feat when you're just starting out or launching a new product, service or website, but don't let that put you off. We're here to help, and we're proof that it works. There are tonnes of websites out there that will offer you a mile long article about kicking off your subscriber campaign but hey, we're living in a fast-paced world and we haven't got time to read all that! In 30 minutes and a few clicks you'll have all the tools you need to kickstart your business and start building that all-important email list. Why do we need subscribers? Firstly, let me tell you this - your email list shouldn't be used to start pushing your products and services. People don't want stuff pushed down their throat and that moment when they enter their email into that box is the moment you gain the trust of your visitor. BE CAREFUL NOT TO BURN IT OUT! We go through the types of emails you should be sending as well as the order they should be sent. This is an important factor in the process of engaging your prospects and retaining their subscription.Get stuck in!In This Episode You'll LearnCreating Lead MagnetsBlogging do's and dont'sThe importance of email marketingSocial media do's and dont'sAll about Influencer Marketing

Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. His third book, Epic Content Marketing was named one of “Five Must Read Business Books” by Fortune Magazine. And today we are talking content marketing and how to get started. creating a loyal audienceemail list buildinginfluencer marketing easy content creationAnd loads more. Lets dive right in to the show...

Today I have a very special guest with me, none other than unbounce’s very own Oli Gardner. Oli Has learnt marketing by doing marketing. Having successfully founded unbounce as one of the leading landing page design tools, i think he’s earnt the right to speak around the world as he does at huge marketing events and conferences and today we’re lucky enough to have him on the More Demand podcast. My interview with Oli takes a deep dive into the importance of landing pages and how your business will benefit from this very simple marketing tactic.In This Episode You'll LearnWhy the right attitude to marketing is importantHow to write great copySocial proof. What is it and what if i haven't got it?Landing page anatomy'Form first' designCommon mistakes in creating landing pagesThe psychology of imagesDriving traffic to your pagesTakeaways and calls to actionConversion optimisation and A/B testingGet stuck in!

Happy new year!The new year can be a great time to reflect on your business' achievements, and taking time to look back at what we've created for More Demand got us thinking!We've already created the More Demand brand, we've kicked off our podcast series with some amazing guests such as Lee Odden, Michael Brenner, Paul Ryan, Mark Schaefer, Andrew Davis and Robert Rose. We've been featured in the new & noteworthy section in iTunes and now our audience is getting BIGGER!But what is our value proposition? What IS a value proposition?It's a promise of value to be delivered. A statement of purpose, an expected outcome.----more----In this episode you will learn:The difference between a slogan and a Unique Value Proposition (UVP)Examples of great UVPs7 Frameworks for creating your own UVPWe also have a cheatsheet for you to download at www.moredemand.co.uk/episode14 with all you need to know in order to give your business it's own Unique Value Proposition.

My special guest this week is Michael Brenner. He is a results-driven, strategic marketing executive with more than 20 years of experience delivering solid results in marketing and sales, Head of the Strategy at NewsCred helping brands create integrated digital content strategy and content marketing platforms that scale. He's also National Board Member of The Business Marketing Association and contributor to The Economist, Forbes and The Guardian. Michael speaks around the world of marketing and leadership events and today he is speaking for you guys on the MoreDemand Podcast.So, what we’re going to talk about? Well, we’re going to dive into How to track leads from marketing to sales, but believe me I’ve just got off the call with Michael and we go off on one about Content Marketing, about Branding, about Content Hubs. This is a really value-packed episode.What you'll learn in this episode:How to think like a business personVanity MetricsBrand visibility vs Marketing visibilitySales funnelsThe importance of creating good contentBrand BuildingBig DataWe talk about the biggest challenges of SEO and what you can do to minimise the amount of content that goes unseen or unused. We delve into how existing content can be repurposed to better suit an audience who prefer using a different medium, how talking to your support and sales team can help you focus your posts on what your customers want and how to create a brand for your business that offers much more than the few products you offer. We talk about why having your logo everywhere isn't going to make your business an overnight success and what you can do instead to deliver tactical campaigns that deliver results. We take a look at some existing big brands and break down their marketing strategy to highlight the difference between the big players and small businesses and more importantly, how they've focused their attention on not selling their products directly, but creating spaces that allow them to promote an activity, event or lifestyle that they can utilise to associate their brand with.As always - all the downloads and resources you need are at www.moredemand.co.uk/episode12Thanks for listening!

Hello and welcome to the MoreDemand Podcast Episode 11 with our special guest today, none other than Lee Odden. We’re gonna talk today with Lee about The Process of Search Engine Optimisation and how to go through that process step-by-step. Well, Lee is the CEO of TopRank Online Marketing, the author of “Optimize” and the creator and editor-in-chief of Online Marketing Blog. With over 17 years in online marketing and over 10 years in blogging, Lee has consulted for numerous Fortune 500 companies and presented at conferences all over the world on integrated marketing and PR. While he has been cited for his expertise by the Wall Street Journal, The Economist, and Forbes magazine, his kids keep him grounded and focused on what’s most important, which today is The Process of Search Engine Optimisation.We’re gonna step through each part of that process from planning, implementation and how to scale that. We’re also gonna dive into a bit of influencer marketing and go through everything from keyword research, content planning, creation and curation, content optimisation and social network development, even touching on link-building and reporting as well.In This Episode You'll LearnHow to use choose keywords that suit your businessUsing Google webmaster tools to look at top queriesCreating an influencer networkBrandividuals vs Niche InfluencersThe importance of breaking down content into topicsCreating a good reputationThe future of mobileYou can grab all the resources for this and all our other podcasts atwww.moredemand.co.uk/episode11Don't forget to hit that subscribe button & never miss a show!