Online Marketing & Inbound Marketing for B2B Service Businesses: More Demand Podcast

Have you ever felt confused about who to write blog posts for? Who to target your Pay Per Click ads at? Who you should be targeting in emailing marketing?Well thats because you've never created a buyer persona.Today I’m going to teach you exactly how to write a buyer persona and have we got an amazing download for you this week. The complete buyer persona cheat sheet which you can just copy and paste to create your own buyer personas in minutes.In this episode you will learn:What exactly is a buyer persona?Buyer persona backgroundBuyer persona demographicsBuyer persona identifiersBuyer persona goalsBuyer persona challengesHow to write a buyer persona to fit your companyWe've got all the help you need including cheatsheets and downloads at www.moredemand.co.uk/episode10Feel free to subscribe on itunes and never miss a show>>itunes.apple.com/gb/podcast/mored…ine/id1038344402

In this episode, I'm going to work you through the complete landing-page content-writing framework. It's helped me create landing pages quickly and easily.Have you ever started creating a landing page and then BOOM, your brain completely fades? You don't know where to start, you've got writers block because you've just got a blank piece of paper in front of you? You're unsure who you're targeting, you're self-doubting whether you're writing about the correct thing for your audience, and you're simply unsure if it will work.Well, today i'm going to share that with you!

Welcome to the more demand podcast, episode 8, this week with a very special guest, Mark Schaefer.He is an acclaimed college educator, author, speaker and social media strategy consultant who has been featured in the wall street journal, the new york times and the CBS newsHe’s written some amazing books - one of which is the best selling book on twitter, and has a tonne of knowledge and expert vision that we’re going to take a little bit away from today.So marks going to talk about how to promote our content after we’ve hit that publish button

I listened to a fantastic podcast from Pat Flynn and Ray Edwards (Episode 182) on how to write copy that converts. In the episode Ray introduced 4 frameworks for writing content, which we’ll go over in this show too. At the time we we’re writing email subject lines for the launch of The More Demand Generator and it sparked a connection about how to link these frameworks with writing subject lines.

In this episode I will walk you through the 4 frameworks with examples of exactly how to apply these to subject lines, so that you can start writing subject lines with higher open rates than you are achieving today.

In This Episode You’ll Learn:

- What an email onboarding sequence and the benefits of using them

- How to create great customer experiences with automated email onboarding

- How long email sequences should last

- Software you can use to create email onboarding sequences

- 4 Examples onboarding email sequences your can replicate