Please check out my new podcast Human Centric is the New Black

Where are you at in the hero's journey?  I want to hear from you on the Facebook Group.

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Welcome to the Onward Creatives podcast. I'm Jack Fussell, business consultant, and brand strategist. This podcast is for the creative dreamers and doers. Each week I bring insights, resources, and support to help you take your business to the next level. The journey onward starts here.

For more inspiration and resources for your life visit us at:

Onward Creatives

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I'd love for you to listen, subscribe to and rate my new podcast"

Human Centric is the New Black

If you're ready to grow your business and see your brand grow and develop then this is the podcast for you.

Our spaces are more crowded than ever with more voices fighting for attention than ever before.  We help you stand out from the others by building your business and marketing in a human centric way.

The Podcast is a production of Tolke a branding/marketing and strategy firm in Atlanta, GA.

Visit us on Instagram, Facebook and of course at Tolke.co

Instagram has a tendency to make the world look sexier than it is for most of us.  The same is true for us entrepreneurs, Instagram often portrays these ninjas of business with endless energy and nothing but opportunity in front of them.  Here are three things Instagram doesn't tell us about the entrepreneur life.

1. We all have false beliefs

2. We all have to get scrappy 

3. We're all afraid to be found out

Visit our Sponsor SudioSweden for 15% your earbud or headphone order.  Click here!

Join our Private Facebook Group!

Welcome to the Onward Creatives podcast. I'm Jack Fussell, business consultant, and brand strategist. This podcast is for the creative dreamers and doers. Each week I bring insights, resources, and support to help you take your business to the next level. The journey onward starts here.

For more inspiration and resources for your life visit us at:

Onward Creatives

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You can Follow Jack at:

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Facebook

This week we have the one and only Lou Mongello on the show.  Lou has made a unique journey from New Jersey based lawyer to Florida based podcaster.  Lou shares serious thoughts on influence, community, social media, customer service and how he built a business around his passion for Disney. Check out Lou Mongello at WDWRadio and Loumongello.com

Visit our Sponsor SudioSweden for 15% your earbud or headphone order.  Click here!

Join our Private Facebook Group!

Welcome to the Onward Creatives podcast. I'm Jack Fussell, business consultant, and brand strategist. This podcast is for the creative dreamers and doers. Each week I bring insights, resources, and support to help you take your business to the next level. The journey onward starts here.

For more inspiration and resources for your life visit us at:

Onward Creatives

Facebook

You can Follow Jack at:

Instagram
Twitter
Facebook

Valentina is back with us this week to share how's she's building the House of Valentina.  Click here to visit her updated site to find out more.

Visit our Sponsor SudioSweden for 15% your earbud or headphone order.  Click here!

Join our Private Facebook Group!

Welcome to the Onward Creatives podcast. I'm Jack Fussell, business consultant, and brand strategist. This podcast is for the creative dreamers and doers. Each week I bring insights, resources, and support to help you take your business to the next level. The journey onward starts here.

For more inspiration and resources for your life visit us at:

Onward Creatives

Facebook

You can Follow Jack at:

Instagram
Twitter
Facebook

How did Apple go from being a niche computer company with 2% marketshare to the global powerhouse that it is today?  One word....iPod!  The iPod changed the trajectory of Apple in every way possible.  The drastic change happened for four reasons:

1.They built a better product

2. They opened up a new market

3.Marketed the solution, not the product

4.Created an entry point into the Halo ecosystem

Thanks to this week's sponsor Sudio Sweden.

For 15% off your earbuds or headphone order use the code Onward15

Join our Private Facebook Group!

Welcome to the Onward Creatives podcast. I'm Jack Fussell, business consultant, and brand strategist. This podcast is for the creative dreamers and doers. Each week I bring insights, resources, and support to help you take your business to the next level. The journey onward starts here.

For more inspiration and resources for your life visit us at:

Onward Creatives

Facebook

You can Follow Jack at:

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Twitter
Facebook

What do Airbnb, Amazon, Chick-fil-A, Starbucks, Disney, Uber, Apple, Netflix and Southwest Airlines all have in common?  Two things, they're all brands that we love and that they're all brands that are customer-centric.

If we want to build customer-centric businesses we need to do three things:

1. Choose Customer Experience over Customer Service

2. Know your customers.

3. Operationalize everything around the customers.

Four ways that being a content rockstar can be good for your business.

1. You pay it forward (and always get paid back)

2. Establishes you as a thought leader (and creates trust)

3. It builds a tribe

4. Helps you communicate and share ideas

Join our Private Facebook Group!

Welcome to the Onward Creatives podcast. I'm Jack Fussell, business consultant, and brand strategist. This podcast is for the creative dreamers and doers. Each week I bring insights, resources, and support to help you take your business to the next level. The journey onward starts here.

For more inspiration and resources for your life visit us at:

Onward Creatives

Facebook

You can Follow Jack at:

Instagram
Twitter
Facebook

United Airlines has built their marketing on "Fly the Friendly Skies" yet in reality they're the most hated airlines in the US.  From bloodied doctor David Dao to mom Shirley Yamauchi they continually break their brand promise through a total lack of customer service.

Great businesses are built when we align our culture, operations, customer experiences and marketing with our brand promise.  United Airlines promises one thing and yet consistently delivers another.  

Southwest Airlines is an amazing example of brand alignment and we love them for doing so.  People love working there, they don't charge for luggage or change fees, they surprise and delight their customers and they market with LUV at the center of it all.  They know who they are and they've built everything around this identity.

Whether we're a freelance artist or leading a company the lessons are the same.  We have to know who we are and what we promise....and then we work tirelessly to make sure that everything we do is in alignment with this.  This is bow great brands are built.

Join our Private Facebook Group!

Welcome to the Onward Creatives podcast. I'm Jack Fussell, business consultant, and brand strategist. This podcast is for the creative dreamers and doers. Each week I bring insights, resources, and support to help you take your business to the next level. The journey onward starts here.

For more inspiration and resources for your life visit us at:

Onward Creatives

Facebook

You can Follow Jack at:

Instagram
Twitter
Facebook

Build your business with the end in mind
1. It gets you where you want to be
2. You can't separate work from life, so make sure they live in alignment.
3. It gets your business where you want it to be.

Join our Private Facebook Group!

Welcome to the Onward Creatives podcast. I'm Jack Fussell, business consultant, and brand strategist. This podcast is for the creative dreamers and doers. Each week I bring insights, resources, and support to help you take your business to the next level. The journey onward starts here.

For more inspiration and resources for your life visit us at:

Onward Creatives

Facebook

You can Follow Jack at:

Instagram
Twitter
Facebook