OOO - A Web3 Marketing Podcast

OOO - A Web3 Marketing Podcast

By OOO - a Web3 Marketing PodcastBusinessMarketing
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OOO - A Web3 Marketing Podcast episodes

  • #14 How to position yourself as a Web3 marketer - with Kseniia Baziian

    Hello everyone!

    This week's gues is Kseniia - CMO at Premia Finance and Marketing & Strategy Mentor at Outlier Ventures and the Blox accelerators.

    With 9 years of experience in marketing across Web2 and Web3 projects, she focuses on creating and implementing efficient marketing strategies that bring brand awareness and drive product users via traditional and crypto-native marketing tactics.


    In our chat we touch on :

    * Web3 education

    * What to look at when building your marketing team in Web3

    * How to stand out as a Web3 marketer

    * using PR in Web3

    and more.


    Get in touch:

    Kseniia - https://www.linkedin.com/in/kseniia-baziian-98382652/

    44 min
  • #13 How to find different sources of revenue as a Web3 company - with Estefano Ramirez

    Web3 is full of Web3 consultants.
    But do they know what they’re talking about?
    This week's guest is Estefano Ramirez, CMO at VEMP GROUP Ltd, founder of TONSMA, growth advisor at DAH Fund & WalletPor, .and he is one of the most knowledgeable Web3 marketers I know.

    We touch on multiple subjects of growth in the gaming industry and not only.

    And to break it into parts, we speak about 3 major subject (with tons of examples)

    • Token sales

    • Collabs and partnerships. Does and dont’s

    • KOL & influencer marketing how to(s)

    • Get in touch:

      Estefano: https://www.linkedin.com/in/estefano-ramirez/

      Vemp - https://www.linkedin.com/company/vemp-group-ltd/

      TONSMA - https://www.linkedin.com/company/tonsma/

      51 min
    • #12 How to launch a new Defi Project. Branding. Positioning. Growth - The SafeYields Story

      This week's episode is very exciting, as I didn't only bring a new DeFi project, but the agency that did the entire strategy and that's helped SafeYields launch.

      We touch on 

      • How and why they decided to work together
      • Why they chose to launch on Arbitrum
      • Branding and positioning
      • Target audience & community growth
      • As well as partnerships and collabs
      • Future plans
      • Get in touch

        SafeYields - https://www.safeyields.io

        SafeYield's litepaper - https://www.safeyields.io/safeyields_litepaper.pdf

        Filipe - https://www.linkedin.com/in/filipe-leonor-31b09b45/

        Jiraiya- https://twitter.com/JiraiyaReal

        Tailored Agency - https://www.tailored.agency

        55 min
      • #11 Empowering Web3 Marketers: Tools, Trends, and Community Growth with Apurv Kaushal

        Hello everyone! 

        Today's guest is Apurv Kaushal, co-founder and Chief Product Officer at Intract - a web3-native CRM and growth platform.

        I invited him to have this chat because I love discovering Web3 native tools that can help marketers.

        Why would our chat be of your interest? We touch on:


        * What are the best tools Intract provides, how to use them and who is it for.
        * Their growth marketers community and how you can be a part of it
        * Marketing trends and what to keep and eye on.
        * Campaigns they’ve worked on and their results
        * Community growth and more.

        Get in touch:

        Apurv - https://www.linkedin.com/in/apurvkaushal/

        Intract - https://www.intract.io/

        Resources he's mentioning:

        Web3 summary - https://www.producthunt.com/posts/web3-summary

        Dune - https://dune.com/browse/dashboards

        42 min
      • #10 Everything you need to know about why and how to launch your NFT collection through Flaunt

        Hello everyone!

        This week's episode is special because instead of bringing someone working for a company in the Web3 space, my guest is Chris Miller, the co-founder of Web3 software.

        We talk about 

        * What is Flaunt

        * Why such software was needed in the space

        * How can Web2 companies make good use of them

        * Trends when it comes to o Web3 adoption in Web2 companies

        and more. 

        Connect with Chris Miller on

        Flaunt - https://www.flaunt.xyz/

        Twitter: https://twitter.com/flauntnft

        LinkedIn https://www.linkedin.com/in/chris-miller-b105b848/

        Chris's Twitter - https://twitter.com/chris_miller_31

        37 min
      • #9 Community growth tactics, Web3 security, being the CMO and the mom of a 6-month-old with Monika Sviderskė

        Today's episode is a special one, as well as my guest.

        Her name is Monika Sviderskė and she is special for two reasons: she is the CMO of Lossless - a Web3 security company and she is also the mother of a 6-month-old. 

        In our conversation we touch on several points:

        * Hacks and vulnerabilities in Web3

        * How companies and individuals can make good use of Lossless

        * How to grow your community by 58 % organically, in 12 months

        * Personal life and raising a 6-month-old X the life of a CMO


        You can connect on:

        Monika's LinkedIn - https://www.linkedin.com/in/monika-sviderske/

        Lossless's Twitter: https://twitter.com/losslessdefi

        Lossless LinkedIn: https://www.linkedin.com/company/losslessdefi/



        53 min
      • #8 Do's and don'ts learned in launching more than 14 NFT projects with Lena Grundhoefer & Victoria Mariscal

        Hello everyone.

        In today's episode together with my guests, Lena Grundhoefer and Victoria Mariscal, founders of Zeitgeist, a Web3 Marketing agency, we dig into the world of NFTs and what they've learned after working with more than 14 NFT projects.


        A quick summary:

        * Do's and don'ts 

        * Building a community around your NFT project

        * Mistakes founders make when launching an NFT collection

        * Examples of collections they've worked on


        Get in touch:

        Lena Grundhoefer z₃ - On LinkedIn https://www.linkedin.com/in/lenagrundhoefer/ or Twitter https://twitter.com/nftqu33n

        Victoria Mariscal z₃ - https://www.linkedin.com/in/victoria-m-mariscal/

        ZEITG3IST- https://zeitg3ist.com/

        OOO on LinkedIn - https://www.linkedin.com/company/out-of-ordinary-podcast/

        33 min
      • #7 Anyone can make it as a Web3 writer - here’s how - with Virtual Kenji

        In this week's episode, I chat with Virtual Kenji, a Web3 content writer focusing his writing on DeFi. 

        He switched from being a fashion photographer in the US to a Web3 writer living around the world. 

        If you think it's too late to start doing this or don't know where to start, this episode is perfect as it walks you through the hows, the what you should know, the courses, the tips -basically everything you need to know as a beginner's tool kit.

        Get in touch:

        Virtual Kenji - https://twitter.com/VirtualKenji

        Resources mentioned:

        * Tweet hunter/ Hype fury

        Typefully https://typefully.com/

        Defi lama - https://defillama.com/

        Bubble Maps: https://app.bubblemaps.io/eth/

        Fungi alpha - https://twitter.com/FungiAlpha

        Twitter writing - https://www.ship30for30.com/ 

        Justin Welsh - The LinkedIn OS - https://www.justinwelsh.me/a/2147505019/yusHLTm2

        Justin Welsh - The Content OS - https://www.justinwelsh.me/a/2147507660/yusHLTm2

        40 min
      • #6 What it takes to grow a user base of 150.000 people in only 8 weeks with Ariane Murphy

        Ariane Murphy is an OG in the Web3 space and is currently Fractional CMO at Forcefield, a Web3 agency attached to a Web3 VC Fund. She took the first Bitcoin company from the UK from private to public and is been around Web3 for about 5 years.

        In this week's episode, we talk about

        * What she's seeing in the marketing departments of the companies she's working with

        * What marketing people should focus on in terms of industry knowledge

        * What do startups struggle with and how the team at Forcefield can come in handy

        * The case of a campaign they've worked on and what tactics they've used to reach 150 k users in only 8 weeks

        * and last but not least, some resources for you to look into.


        Get in touch:

        Ariane Murphy: https://www.linkedin.com/in/arianemurphy/


        30 min
      • #5 How to sell out 5 NFT collections during a bear market

        Mihaela Loredana Bran is the co-founder of this podcast, as well as a Community Strategist for NFT-related projects, and not only. During 2022, even if we started facing a bare market, she managed to sell out 5 NFT projects, some in just a couple of hours.

        During this episode, we'll touch on:

        * The differences between 2022-2023 in terms of community-building strategies

        * Examples of campaigns she's worked on

        * Why you should still have NFT collections in 2023

        * Case studies on 2 NFT projects and why and how they sold out during a bear market

        * Content creation approach in community building


        Reach out:

        Mihaela https://www.linkedin.com/in/mihaelabran/

        Alexandra https://www.linkedin.com/in/alexandranicorici/

        Check out:

        Madskullz https://twitter.com/MadSkullz_NFT

        Ogerz Klan https://twitter.com/OgerzKlan

        27 min

      About OOO - A Web3 Marketing Podcast

      From the publisher's feed

      OOO (Out of Ordinary) is a Web3 podcast about one thing: building something people actually want.