OOO - A Web3 Marketing Podcast

OOO - A Web3 Marketing Podcast

By OOO - a Web3 Marketing PodcastBusinessMarketing
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OOO - A Web3 Marketing Podcast episodes

  • #24 Cryptobros and Beyond: Exploring Alphaa.io's Innovations with Manuela Seve

    This week’s guest on OOO is Manuela Seve, CEO and founder of Alphaa.io, a tech company that is revolutionizing asset ownership by connecting the physical and digital realms.

    In our chat, we touch on:

    • Their crypto bros game (just delicious to learn about)

    • industry trends and mistakes companies do when it come to their growth strategies

    • Easy Web2 to Web3 onboarding - what to pay attention to

    • Really cool campaigns she’s worked on

    • And more.


      Get in touch:

      Manuela Steve : https://www.linkedin.com/in/manuseve/

      Alphaa.io - https://www.alphaa.io/home


      Make sure to give it a follow and if you enjoy it drop 5 stars to help it reach more people

      38 min
    • #23 Demystifying Tokenized Loyalty Programs: Lessons from Accenture's Web3 Division with Brett Hornung

      In case you don’t know much about tokenization of assets and how that connects in the bigger picture of Web3 with loyalty programs, this episode is for you.

      This week’s guest is Brett Hornung, Web3 Lead at Accenture.


      Accenture, in case you didn’t know, has a Web3 division working on onboarding and providing solutions for other enterprises to enter Web3.


      In my chat with Brett, we touch on:

      • How does this division work

      • The types of challenges these companies have entering Web3

      • How traditional loyalty programs differ from tokenized loyalty programs

      • Specific strategies these companies should consider to maximize the impact of these programs

      • Industry trends

      • And more.


        Get in touch:

        Brett - https://www.linkedin.com/in/bretthornung/

        Subscribe to his newsletter - https://web3simplified.ck.page/

        Read his blog - https://medium.com/@hornung.brett

        49 min
      • #22 The Web3 Transformation: How RealNifty is Shaping the Art Industry with Jamie Parmenter

        Happy Wednesday.


        My guest this week is Jamie Parmenter.

        Jamie now finds himself CEO at physical and digital NFT marketplace and agency RealNifty, leading a team of like-minded individuals in building a community for artists, creators, collectors, and those new to the fine art space. 


        In this week's episode, we chat about

        * His journey with RealNifty
        * (personal) Branding for artists looking to get into the Web3 space
        * Phygital art as well as Web2 to Web3 onboarding of both artists and community members
        * Metaverse "parties"
        * Community building for this part of the industry


        and obviously a lot more.


        Get in touch:

        Jamie - https://www.linkedin.com/in/jamieparmenter/

        RealNifty - https://www.realnifty.xyz/

        52 min
      • # 21 Navigating the Web3 Crowdfunding Landscape: Strategies for Successful Fundraising with Nadja Bester

        Hello everyone!


        This weeks guest is Nadja Bester Co- founder of AdLunam Inc functioning as the world’s first gamified NFT integrated Web3 investment platform .

        In our conversation we touch on:


        * How, why and when to use a launchpad for your crypto project

        * The evolution of communities, attention span and the reward system that can make all the difference

        * The earn to-engage kind of system and its benefits

        * Men vs Women in the Web3 space - patterns and behaviours

        * Their startup investment program

        * Her upcoming Web3-explained Netflix doc


        And more.


        Get in touch:

        Nadja Bester - https://www.linkedin.com/in/nadjabester/

        Adlunam - https://www.adlunam.cc/

        1 hr 12 min
      • #20 Behind the Scenes: Crafting a Go-To Market Strategy for 3 Upcoming Games W Bryan DiSanto
        Hello everyone and welcome to a new episode on OOO.
        This week's guest is Bryan DiSanto, Head of Brand and Communications and InfiniGods, a gaming studio.
        We touch on
        * Personal branding and how we got to a staggering 20 K followers on Twitter
        * Community building strategies and what helped them succeed at InfiniGods
        * Their go to market strategy for their 3 games that are about to be launched
        Get in touch:
        LinkedIn - https://www.linkedin.com/in/bryandisanto/
        Twitter - https://twitter.com/brydisanto
        InfiniGods - https://twitter.com/InfiniGods or https://infinigods.com/
        54 min
      • #19 How to start a community from 0 and now look for startups to invest in - w Andrew Sayles

        Hello everyone. This week's guest is Andrew Sayles, founder and CEO of Coffee and Crypto.


        Tune in to see how he started Crypto and Coffee, how he’s building his community, how he invests in startups, how many women are part of his community and more.


        Get in touch:

        Andrew Linkedin -https://www.linkedin.com/in/andrewsayles/

        Andrew Twitter - https://twitter.com/CloseSomeSayles

        Follow Coffee and Crypto - https://twitter.com/CandCEveryday

        Play his game - monopoly.cafe

        41 min
      • #18 The Web3 Marketing Playbook: Strategies for Success in a Decentralized World with Mark Soares & Carolyn Rogers (Blokhaus)

        Hello everyone!


        Spoiler alert: marketing for blockchain projects can be creative!

        Wonder how?

        Tune into today’s episode, featuring Mark Soares, Founder and CMO of Blokhaus and Carolyn Rogers, Head of Marketing from Blokhaus, talking about anything and everything blockchain marketing:

        👩‍💻 From challenges for professionals in the space

        📱 Choosing the right agency

        💵 Blockchain for B2B

        🖥️ Using AI in their work

        🚀 Doing marketing for blockchain projects

        +

        all of those 17 questions you dropped on the LinkedIn comments section and wanted an answer to.


        Get in touch:

        Mark Soares: https://www.linkedin.com/in/markjsoares/

        Carolyn Rogers: https://www.linkedin.com/in/carolynerogers/

        Blokhaus: https://blokhaus.io/


        Feedspot's list with top 50 podcasts in Web3 to listen to - https://blog.feedspot.com/web3_podcasts/?feedid=5517428

        1 hr 4 min
      • #17 How to track the health of your community and build a strong marketing strategy with Lukas Macner

        Hello everyone!


        This is why, this week’s guest on is Lukas Macner - Growth Manager at AhoyConnect
        We touch on:
        🕺🏻 Why Web3 Marketers rave about them
        📈 How to grow your user base
        📚 How to create stickier and more exciting content…….. to get the people going!
        ‎️‍🔥 Use cases of what others are doing and what you could also replicate
        👩‍💻 Differences between different types your audiences
        And more.
        Make sure to give it a follow and if you enjoy it drop 5 stars to help it reach more people. 


        Get in touch:

        Lukas - https://www.linkedin.com/in/lukasmacner/

        Ahoy Connect - https://www.ahoyconnect.com/

        32 min
      • #16 How to grow a personal brand in Web3 and land jobs with Giancarlo Rios

        Hello everyone.

        This week's guest is Giancarlo Rios, Web3 marketing director and business development lead. With over 8 years experience in digital marketing with companies and agencies around the world. He’s worked with companies like Experian, Honey, Universal and more. Transitioning full-time in Web3 since 2021, he’s looking to continue to build his personal brand and apply his experience to building incredible products, services and communities.

        He also hosts a weekly Twitter space that gains the attention of thousands of people a week covering all web3 current events.


        In today's chat, we speak all about Web3 personal branding:

        * the importance of personal branding in web3

        * Different types of platform and what to use

        * Growth tips and tricks

        * Leveraging your personal brand to land jobs

        * Marketing tools to use to continue your growth


        Get in touch with Giancarlo:

        LinkedIn: https://www.linkedin.com/in/giancarlo-rios-4b4883123

        Twitter: https://twitter.com/GianTheRios


        Tools he's mentioning: Lucky Trader, NFT inspect, Super Spaces.

        50 min
      • #15 How to organically build relationships on Linkedin and land Web3 clients with Zack Deris

        One of my favourite guests  is Zack Deris, and I brought him in to talk about how he’s been building organic relationships on LinkedIn and landed over 300 clients.
        We go over:
        ➡️ Personal brand building
        ➡️ How he builds organic relationships and what’s his process
        ➡️ His inbound and outbound lead gen process
        ➡️ Why and how he built his 100 community
        ➡️ What’s his deal with Exclusible
        and more.


        Get in touch with him:

        Zack - https://www.linkedin.com/in/zdnft/



        53 min

      About OOO - A Web3 Marketing Podcast

      From the publisher's feed

      OOO (Out of Ordinary) is a Web3 podcast about one thing: building something people actually want.