Ope! Here's a Little Marketing for Ya

Ellen is back in the hosting chair as she narrates her way what should and should not (or depends...) on your website. 

We cover various pages like About Us , Our Team, History + Products & Services in this first episode. 

We also try a new segment called "John's Non Sequitur" - just because we felt like if we're going to derail every show/topic anyway, there might as well be a specific segment for it.

Elli lets us know What's Grinding Her Gears this week.

Ellen, Elli & John are back in the virtual studio for another educational episode of Ope! Here's a Little Marketing For Ya.

This week, we talk about how to find your brand's voice and why it's important to do so. We also tackle the right (and wrong, Ellen) way to make a milkshake.

John lets us know What's Grinding His Gears this week.

Recorded virtually in the Shout It Out Design online studio.

4/5 of the SIOD team in one room? How can this not be fun!?

Rachel joins us at the Mid-America Restaurant Expo in Columbus, OH for a discussion on how traditional marketing (print media, trade shows, etc) can work in tandem with digital marketing (websites, social media, digital campaigns) to help small businesses grow.

As expected, we deviate from the main topic from time to time in this laugh & education filled episode.

Rachel shares what's Grinding her Gears this week.

The Ope! team was feeling a little dangerous and decided to let you know what to look for when you're talking to another marketing agency. We don't name names or tell (too many) mean stories - but in the end, we give you the tools to find the perfect digital marketing agency to add to your team.

Ellen lets us know what's Grinding her Gears this week.

Recorded virtually in the Shout It Out Design online studio.

We finish our conversation on content audits taking on the 'how' and 'when' part of things by walking through the example of updating your team's photos on your website and marketing materials.

John lets us know what's Grinding his Gears this week.

Recorded virtually in the Shout It Out Design online studio.

A content audit is a process of systematically analyzing and assessing all the content on your website. The final objective is to reveal strengths and weaknesses in your content strategy and content development workflow, and adapt your content plan to your current marketing goals.

Ellen, Elli and John tackle the 'what', 'why' and 'who' parts of a content audit in this two part episode.

Elli lets us know what's Grinding her Gears this week.

Recorded virtually in the Shout It Out Design online studio.

Ellen, Elli & John continue the conversation about building your online e-commerce empire (or just selling a few t-shirts and gift cards, you pick your journey).

Ellen shares What's Grinding her Gears and surprise, surprise - it's something regarding lack of communication!

Recorded virtually in the Shout It Out Design online studio.

Ellen, Elli & John give you the first steps on getting started with an e-commerce website. Elli has technical issues, again, but Ellen & John provide enough insight to get your feet wet into selling goods and services online. Check out our next episode where we tackle more items you should consider when getting started. John shares What's Grinding his Gears besides Elli's technical woes. 

We take on a few of the questions that we've heard from small business owners over the years. We also sing along to stock music files, swat bugs and discuss Elli's possible upcoming romance with a ex-tech mogul. 

Because we're proud midwesterners, we recorded this episode in person on a wagon in the middle of a cornfield. Why? Because that's what we do. John shares one of the many things that's Grinding his Gears this week.

Brainstorming is a method of generating ideas and sharing knowledge to solve a particular commercial or technical problem, in which participants are encouraged to think without interruption. Ellen, Elli & John tackle our 7 steps to a successful brainstorming session and many, many other meandering topics. Elli lets us know what's Grinding Her Gears aside from her AirPods that quit working mid-episode.

Recorded virtually in the Shout It Out Design online studio.