Marc Heuck, Vesta’s first employer, friend of 20 years, and self-proclaimed goth-adjacent film nerd, might be our first guest to show up with pages of notes, and is definitely our first guest to lead to a two parter. This dissertation-level discussion is about the media that set the stage in the mainstream for goth to thrive later on. By this he means television, radio, and comics; the types of media that come directly into your home. We begin in 1930 with “The Shadow,” through the Charles Addams in the New Yorker, to Night of the Living Dead becoming public domain. We discuss how an interest in monsters humanizes Otherness, and that the feeling of otherness is a unifying factor in the goth community. If we say “monster kids drink beer and goths drink wine,” you probably know what we mean. But in this case, we are actually drinking scotch.