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Joellen Brooks shares how she turns the Nextdoor app into a real engine for trust, referrals, and listings by leading with service and community events instead of sales pressure. We also dig into mindset, market slowdowns, AI tools, and the reality that consistency beats the narrative every time. 

• Moving from Walnut Creek to Cameron Park after a car break-in shifted priorities 
• Learning sales through timeshares and mortgages by leading with belief and service 
• Building hyperlocal brand awareness on Nextdoor with daily engagement 
• Hosting neighborhood events like purse drives, sock drives, blanket drives, and food drives 
• Creating a reputation loop where neighbors recommend you before you show up 
• Handling nightmare clients, micromanagement, and knowing when to fire a listing 
• Navigating deals that fall apart right before closing and managing emotions 
• Using mantras like rejection is protection and what gets celebrated gets replicated 
• Staying consistent in a slow real estate market with follow-up and education 
• Using AI like Claude and HeyGen to speed up marketing and solve problems 
• Protecting professionalism and taking the high road when competitors play dirty 
• Sharing Cameron Park and Placerville favorites plus rapid-fire picks 

Bring an unwrapped toy for a boy or girl to the Casa toy drive at Moonraker on December 11th 

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We sit down with Dre Cifers to talk about love, loss, and the moment an MRI turned “sciatica” into a stage four cancer diagnosis. We also share how she transforms grief into action through the Mayor’s Cup and a bold leap into launching her own property asset management company. 
• juggling nonstop family weekends, sports travel, and the reality of time moving fast 
• a camping trip disaster that turns into perspective and a story you can finally laugh at 
• Dre’s “marriage song” and the personal rituals that get you through big moments 
• the long road to diagnosis, metastasis, and what caregiving strain looks like day to day 
• Nate’s legacy of philanthropy across Sacramento and why people showed up for him 
• creating the Mayor’s Cup Golf Tournament to support Make-A-Wish, Big Brothers Big Sisters, and lung cancer research 
• raising over $120,000 in two years through community-driven fundraising 
• starting AND Asset Management, the fear of betting on yourself, and building flexibility for parenting 
• growing up between Sacramento and Utah, then choosing Sacramento for support and stability 
• Sacramento favorites, neighborhood pride, and why the City of Trees still matters 

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We sit down with Omni Volleyball Club director Jenny to break down how club volleyball really works, from tryouts and travel to the behind-the-scenes reality of recruiting. We also get blunt about sports parenting, athlete identity, and why the healthiest path is often less control and more trust. 
• club volleyball vs school volleyball and why club drives college recruiting 
• the real cost of travel sports and how new clubs dilute talent pools 
• what sets a strong club culture apart, including “bigger than volleyball” values 
• Jenny’s path from athlete to college coach to club director and founder 
• how parents can support without coaching from the sidelines 
• the post-game car ride and why keeping joy matters 
• why “let go” is the most effective parenting advice 
• scholarship chasing vs investing in life lessons 
• what college coaches actually watch, including parent behavior 
• social media pressure, comparison traps, and focusing on the process 
• building a facility, scaling teams, and growing through COVID 
• pro volleyball leagues, club buyouts, and what the future could look like 

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We catch up on family life and then bring on Sacramento investor Bobby Peterson to talk about the relationships and systems that helped him move from insurance into real estate and house flipping. We get into the real mechanics of building deal flow, surviving the chaos behind the scenes, and using AI tools without losing the human part of the business. 
• early career setbacks after college and why insurance became the entry point 
• networking groups as a long-term engine for referrals, credibility, and off-market deals 
• shifting from traditional sales to flips and rentals as the wealth strategy 
• first flip breakdown, hard money, partnering, cash for keys, and learning cash flow pressure 
• Sacramento market changes from 2017 through COVID and into higher-rate conditions 
• the viral Curtis Park property story and why “people issues” beat “house issues” 
• favorite Sacramento spots for date nights, kid-friendly hangs, and river days 
• building a team with clear roles, project management, and realistic expectations at home 
• using AI for call handling, lead follow-up, CRM automation, and call summaries 
• parenting and sports commitments, adult rec leagues, and avoiding midlife injuries 
• lightning round picks plus thoughts on downtown development and the cost of going out 

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We sit down with multifamily broker Matt Sorrow to talk about the real work behind apartment deals, from early career training to the long sales cycles that test your patience. Along the way, we get honest about market headwinds in multifamily and the constant trade-offs between business growth and family time. 
• breaking into commercial real estate through entry-level training and repetition 
• building a broker database through title data, research tools and relentless follow-up 
• why cold calling still works and how humor can lower resistance 
• what it feels like to win a first listing and then realize you still have to sell it 
• how repair demands and code enforcement can drag out apartment transactions 
• shifts in multifamily pricing as insurance and operating expenses climb 
• concessions and vacancy pressure in newer class A apartment buildings 
• balancing investing, parenting and the always-on nature of sales 
• stepping back from social media to protect focus and attention