In Episode 35 of the Ophthalmology Business Podcast, industry expert Jane Shuman, President and Founder of Eyetechs, Inc., joins host Naren Arulrajah to unveil one of her unique strategies. This episode packs a detailed guide to Jane's innovative and groundbreaking 4S strategy, a toolkit designed to increase the efficiency and success of your practice.

In this episode, Kathy Otto, Director of Marketing at Fichte, Endl & Elmer Eyecare, joins co-host Sarah Duval to share her expertise on implementing unique marketing strategies to attract patients to their practice. Kathy discusses their successful LASIK open house program, which aims to educate patients about LASIK surgery and encourage them to consider undergoing the procedure. Whether you're a practice owner or looking for innovative ways to attract more patients, this episode offers valuable insights and actionable tips.

In this episode of the podcast, Guido Piquet, Chief Operations Officer of Mann Eye Institute, and Jeff Freedman, Private Equity Engagement Director at ModMed, explain the role of private equity in ophthalmology.

In this episode, we welcome Dr. Rudrani Banik, an ophthalmologist specializing in neuro-ophthalmology, as our guest. Dr. Banik shares her insights and experiences in incorporating holistic approaches into ophthalmology practice, including nutrition, botanicals, and lifestyle modifications. Discover the strategic advantages of this integrative approach and how it can empower patients to take charge of their eye health.

This episode is hosted by Dr. David Lazar and features special guest Dr. Jonathan Cabin. In this episode, Dr. Cabin shares his impressive background, from starting as an investment banker to pursuing his passion for medicine and becoming a facial plastic and reconstructive surgeon. 

Maximizing the impact of your ophthalmology practice website involves a multifaceted approach. By improving search engine visibility, providing a user-centric experience, highlighting your expertise, optimizing for local search, and regularly monitoring and updating your website, you can attract more patients, build credibility, and ultimately grow your practice. In this episode, Naren Arulrajah, CEO of Ekwa Marketing, and Ryan Davies engage in an acquainted discussion that embraces the power of the internet and leverages your website as a powerful tool to connect with patients and expand your reach in the digital landscape.

Today’s episode features Mike Guelcher, managing partner and co-founder at Prism Consulting Partners. Mike brings his leadership and organizational development expertise to provide valuable insights into the significance of effective leadership in the post-pandemic world. He shares actionable strategies to enhance leadership within your practice, offering deep insights into the evolving landscape of employee retention and the rise of the Great Resignation phenomenon.

In this episode of the Ophthalmology Business Podcast, Guido Piquet interviews Dr. Deep Parikh, a Retina and Uveitis specialist, about building a successful subspecialty practice. 

In this engaging episode, we shine a spotlight on universal eye health and the global efforts to address inequities and disparities in eye care services. Our guest, Julibeth Alvarez, MD, an opthalmologist and a compassionate leader in global eye health, shares her experiences, insights, challenges, and the essential qualities required to make a difference in global ophthalmology.

In this captivating episode, Christine and Lauren, the brilliant minds behind Patient Whisperers, captivate their audience as they delve into the intricate process of selecting the perfect influencer for a practice. Joined by the insightful Sarah Duval, they embark on an enlightening conversation that unravels the critical elements of aligning brand values, culture, and vision with the influencer's persona.