This episode features Dr. Cathleen McCabe, who provides valuable insights into the significance of charitable care in ophthalmology and how it can benefit your practice. Charitable care entails more than just offering medical treatments to those who cannot afford them. It is a transformative approach that can profoundly impact an individual's life. 

In this episode, Brian Stone, Co-founder & Chief Strategy Officer of Clearwave, an expert in patient engagement, shares his insights on the importance of strategy in the healthcare industry. He emphasizes the need for healthcare providers to adopt patient engagement platforms to improve patient experiences, drive patient satisfaction, and enhance healthcare outcomes. He also shares his experiences working with physicians and practice owners to develop and implement patient engagement strategies and platforms.

This episode is one of the most exclusive episodes of the Ophthalmology Business Podcast. Naren Arulrajah, CEO of Ekwa Marketing and Ophthalmology Marketing Expert, conducts an insightful discussion about digital marketing techniques, such as SEO strategies, with our fabulous co-host Sarah Duval, Director of Marketing and Business Development at Concord Eye Center. 

Dr. Omar Shakir is an innovative Physician who started his private practice rather than choosing to work at a hospital. Coastal Eye Surgeons is the brand Dr. Shakir developed throughout his career. In this episode, he shares his journey in building his practice, the problems he faced, benefits and pitfalls of owning and managing a private practice. In addition, he talks about office-based retina surgery and its success.

In this episode, Kathleen A. Otto, Director of Marketing at Fitchte, Endl & Elmer Eyecare, talks about the “Cataract Surgery Lunch and Learn.” The cataract surgery lunch and learn is a thoughtful, safe event with IN-PERSON information delivery. Kathleen has implemented result-driven marketing strategies to attract patients to this event and increased the number of cataract surgeries performed in her practice through this strategy.

In this episode, Sean Hanlon, Chief Executive Officer at CoFi, Inc., discusses the strategies and ideas for streamlining patient payment experience in ophthalmic practices.

In this episode, Guido Piquet, Chief Operations Officer of Mann Eye Institute, shares the importance and benefits of switching EMR/EHR systems & tips you can follow to make switching EHRs a seamless experience.

In this exclusive episode, Tony Burns, Principal Founder, Chief Strategy Officer of iOR Partners & Naren Arulrajah, Founder of Ophthalmology Business Academy, Ophthalmology Marketing Consultant & CEO of Ekwa Marketing, discuss Office-Based Cataract Surgery and how it can be an efficient solution in the planning, development, operations, and support of ophthalmic practices. Tony Burns also shares tips for physicians on growing their careers and strategies to grow their practice in 2023.

In this episode, Megan Odell, Associate Director of ASCRS Foundation, discusses the hiring and retention strategies for 2023 and beyond.

In this episode, Naren Arulrajah, CEO of Ekwa Marketing and Founder of Ophthalmology Business Academy, discusses how patients search online and what practices can do to ensure they find them.