Dave Ackerman is back on Pitstop, talking about the challenges and opportunities of a seasonal brand. Takeaways from this episode.

• The value of living vicariously through family members.
• Motorcycles are a sesonal activity, but it's a long season, even in colder climates you still have five months of riding. This means some people want to buy year round but need their products by the end of the year.
• Compared to winter season sports, there is a short season to sell that isn't clearance items.
• October, January, and February are low in sales, but November and December are strong, even with seasonality of the business.
• Capitalizing on preorders during off peak seasons is a great way to talk about products twice. When it's announced, and when it ships. This lets you pick up off season products.
• Tobacco runs an off season clearance sale called the Garage Sale
• Off seasons can be a great way to launch lifestyle clothing as well and bring customers in to see your quality at a lower price point.
• Why you should greet your friends with good'n'u?

Mentioned in this episode:

Triple Whale - Whale Mail