"The Plaid for supply chain data." In this episode, TrackStar founders Daniel and Jeremy reveal how they went from a failed YC idea to building the universal API that's untangling backend chaos across commerce. Hear how a pivotal partnership with Luminous helped both teams scale, and why syncing warehouse data—not just passing it—was the breakthrough.

Meet Daniel Langer

Daniel Langer is the co-founder of TrackStar, the YC-backed startup building the first universal API for warehouse management systems. A former Director of Product at Datadog, Daniel brings deep technical expertise to one of commerce’s most fragmented infrastructure challenges. At TrackStar, he’s helping software teams eliminate backend chaos by simplifying how they connect to over 70 WMS platforms—powering smarter logistics, cleaner data, and faster scale across the supply chain.

Meet Jeremy Schneck

Jeremy Schneck is the co-founder of TrackStar, where he’s helping build the digital plumbing for global commerce. By turning one of the industry’s messiest problems—warehouse system integrations—into a plug-and-play solution, Jeremy has helped TrackStar become the backbone for supply chain connectivity. With a clear focus on product simplicity and technical depth, he's leading the charge to eliminate integration bottlenecks and unlock faster, more reliable infrastructure for modern logistics software.

"The sales order stays whole, but fulfillment becomes flexible." In this deep dive, Jared Ward and Billy Bush unpack the thinking behind Luminous' new Fulfillment Order system—exploring how smarter multi-warehouse orchestration, dynamic routing, and automation rules are reshaping the future of commerce operations. From solving the complexities of split shipments to laying the groundwork for smarter purchasing flows, this episode captures a pivotal moment for brands scaling across multiple fulfillment channels.

Meet Jared Ward
Jared Ward is the founder and CEO of Luminous, where he is transforming ecommerce operations through a smarter, multi-warehouse ERP built for modern brands. With a background that spans DTC brand ownership to leading Made-in-China’s sourcing division, Jared’s hands-on experience in supply chain and fulfillment exposed critical gaps in traditional ecommerce software. His passion for solving operational inefficiencies shines through as he talks about how Luminous is enabling dynamic fulfillment flows, multi-warehouse orchestration, and automation-driven purchasing—giving brands the tools they need to scale efficiently and intelligently.

Meet Billy Bush
Billy Bush is Head of Product at Luminous, where he drives product strategy with a relentless focus on solving real operational challenges for modern ecommerce brands. With a background in product management, systems design, and business strategy, Billy blends deep technical expertise with a consultative, customer-first approach. In this episode, his expertise is front and center as he breaks down how Luminous is rethinking fulfillment logic, multi-warehouse automation, and smarter purchasing flows to power faster, more efficient scaling.

"This year wasn’t just about what we accomplished—it was about what we learned." In Luminous Year in Review 2024, Jared Ward and Brendon Beebe unpack the defining moments of the year—discussing the wins, the setbacks, and the insights that will shape the future. Whether it’s game-changing innovation or the quiet shifts that make all the difference, this episode captures the essence of a year well spent.

Meet Jared Ward

Jared Ward is the founder and CEO of Luminous, where he is redefining ecommerce operations with a data-driven ERP solution. With a deep passion for supply chain and ecommerce, he has built, scaled, and led multiple ventures, from running his own DTC brands to leading Made-in-China’s sourcing division. His hands-on experience in sourcing, fulfillment, and operations exposed inefficiencies in ecommerce software, driving him to develop solutions that provide end-to-end visibility from source to sell. At Luminous, Jared is focused on empowering brands with smarter tools for inventory management, purchasing, and warehouse operations.

Meet Brendon Beebe

Brendon Beebe is the CTO and co-founder of Luminous, where he leads the development of cutting-edge ERP solutions tailored for modern ecommerce. With a strong background in technology strategy, he specializes in simplifying inventory management and fulfillment through automation and intuitive design. Before Luminous, Brendon drove innovation at foreUP Golf, scaling systems to support over 10 million users and handling transactions exceeding a billion dollars annually. His expertise lies in building scalable, user-friendly platforms that enhance efficiency, streamline operations, and empower ecommerce businesses to grow.

What makes business in Asia unique? Join David Dayton as he shares his experiences living and working in Thailand, Taiwan, and China, unraveling the cultural nuances that shape business practices in the region. From the role of relationships and trust in Chinese business dealings to the cultural significance of overtime work and social bonding activities, this episode offers a clear look at how cultural dynamics influence success in Asian markets. David also sheds light on governance differences between China and the U.S., the social intricacies of Southeast Asian markets, and strategic tips for entrepreneurs aiming to enter or exit these regions. 

Meet David Dayton

David Dayton is a seasoned expert in Asian business cultures, with over two decades of firsthand experience. Having lived and worked in Thailand, Taiwan, and China, David combines a deep understanding of Southeast Asian corporate culture with practical insights from his time as an educator, anthropologist, and business consultant. He holds a Ph.D. in Chinese corporate culture and has spent years navigating complexities in international sourcing, supply chain management, and cross-cultural business strategies. Through his work, David provides valuable guidance to entrepreneurs and organizations seeking to operate effectively in Asian markets.

What if your emails could convert like a landing page? Join Brice Douglas, co-founder of Zaymo, as he shares the story of turning a simple idea from a BYU hackathon into a revolutionary email marketing platform. From Y Combinator to building a tool that transforms static emails into dynamic, interactive experiences, this episode dives into the challenges and triumphs of startup life—securing funding, fostering co-founder relationships, and redefining email engagement. The latest episode of OPS Unfiltered with Jared Ward is a must-listen for anyone interested in tech startups, email marketing, and innovative solutions.

Meet Brice Douglas

Brice Douglas is the co-founder of Zaymo, a cutting-edge platform that redefines email marketing by transforming emails into interactive tools for ecommerce brands. While studying at BYU, Brice joined forces with his co-founders, Santiago and Danny, to build Zaymo after a winning hackathon experience.

Through his leadership, Zaymo secured nearly $2 million in funding and graduated from the prestigious Y Combinator program. Brice focuses on simplifying email marketing, helping brands drive real results with innovative, user-friendly solutions. His entrepreneurial path showcases a creative and determined approach to problem-solving in the digital marketing world.

"The real power of AI? It’s not in replacing systems—it’s in making them smarter." This episode of OPS Unfiltered dives deep into a dynamic conversation with Fabricio Miranda, CEO of Flieber, on how AI is reshaping business operations in ecommerce and retail. From disrupting supply chain tools to transforming junior-level tasks, Fabricio, Jared, and Brendon debate whether AI can truly deliver or if it’s overhyped. Discover how AI assists in decision-making, cleans messy data in seconds, and even sets the stage for a future where one person could run a $200 million ecommerce brand with AI-powered efficiency.

Meet Fabricio Miranda

Fabricio Miranda is the CEO and founder of Flieber, a decision-making tool focused on inventory planning for e-commerce and retail businesses. With a strong background in supply chain operations, Fabricio offers practical insights into optimizing inventory management and improving business decisions. He emphasizes the challenges and opportunities of integrating AI into operational tools, highlighting its ability to simplify tasks like data cleaning and mapping. His approach focuses on using technology to enhance existing systems, making operations more efficient and user-friendly.

Is your brand strategy strong enough to withstand ecommerce pitfalls? In this episode, Tana Cofer shares her journey from corporate life at Pattern to founding RosieRai and Glitter Faced. She provides valuable insights on brand potential, omnichannel strategies, and the impact of technological advancements in marketing. Tana also discusses inventory management on platforms like Amazon and the importance of compelling product listings and storytelling.

Meet Tana Cofer

Tana Cofer is a dynamic entrepreneur and innovator known for her leadership in ecommerce. As the founder and CEO of RosieRai, she has built a thriving agency dedicated to helping small to medium-sized businesses succeed on major online marketplaces like Amazon, Walmart, and TikTok Shop. With extensive experience in digital marketing, including roles as Director of Advertising at Pattern®, where she managed multi-million dollar brands, and at Jamberry, where she boosted revenue through strategic website optimization and email marketing, Tana has made a significant impact in the industry. Currently, she is also the co-founder of Glitter Faced, a brand that enhances moments with unique edible glitter products. Tana’s expertise in digital marketing, combined with her entrepreneurial spirit, continues to drive her success in creating memorable and impactful brands, making her an inspiring figure in the ecommerce industry.

Tune in to the latest episode of OPS Unfiltered as Jared Ward and Brendon Beebe shares how Luminous blazes a path - hitting a milestone of $1 million in ARR and setting their sights on $10 million.

Jared and Brendon reveal how the team is leveraging AI, hackathons, and NetSuite CRM enhancements. Plus, meet Jordan Bush, Luminous backend developer genius, and hear the latest insights from industry events like SaaStr. Don't miss out!

Meet Jared Ward & Brendon Beebe

Brendon Beebe and Jared Ward are the masterminds behind the strategic growth and innovation at Luminous. Under their leadership, Luminous integrates AI into product development to optimize niche use cases without fully pivoting to AI-driven solutions. They focus on enhancing the wholesale experience, with features like automated billing and improved sales order invoicing, positioning Luminous competitively. Their approach to restructuring customer support and exploring new growth opportunities underscores their commitment to driving the company's success and expansion. Brendon and Jared's vision and leadership continue to propel Luminous toward new horizons.

From college grad to SaaS leader, meet Tanner Chatterley, CEO of OrderProtection.com. He shares how he mastered the VC hustle at Route, pivoted for success, and built OrderProtection through smart partnerships, tech, and exceptional customer service. Unpack the secrets of collaboration, company culture, and the power of listening to your customers. All these and more on the latest episode of OPS Unfiltered!

Meet Tanner Chatterley

Tanner Chatterley is the CEO of OrderProtection.com, a leading SaaS company providing ecommerce brands with shipping protection and post-purchase support services. Tanner shares how his career evolved from a fresh graduate at BYU-Idaho to leading a fast-growing SaaS company in the ecommerce sector. His insights emphasize the importance of staying in constant communication with customers, a lesson he learned throughout his roles in companies like Route and Aumni. Tanner highlights how this customer-centric approach helped him differentiate OrderProtection.com, building sophisticated tech solutions that align with customer needs and scale the business.