Jared and Billy wrap up 2025 with a massive set of foundational updates for Luminous. In the December Product Update, Jared and Billy reveal:

- AI-Generated Automations: Build and test workflows using plain English.
- UOM Scan-to-Receive: Support for cartons, sleeves, and multi-packs.
- Recoverable Stock Views: See what inventory can be reclaimed from wholesale packs.
- Pick-to-Ship Automation: Only release orders to ShipStation once picking is 100% complete.
- FIFO & API Upgrades: Import layered cost data and manage BOMs via the API.

Stop the manual work and start scaling with Luminous. ✨

Meet Jared and Billy

Jared Ward and Billy Bush are the driving forces behind Luminous, the operations platform built to unify the "dirty" side of ecommerce. As CEO and Founder, Jared brings his experience in grit-filled operations to ensure Luminous replaces rigid legacy software with intuitive, "dead simple" tools like the platform's new AI-powered automation engine. As Head of Product, Billy leads the charge on technical precision, translating complex warehouse needs—like FIFO cost layering and unit-of-measure conversions—into seamless features that give brands total inventory visibility. Together, they host the Luminous Product Update to show founders exactly how to turn their supply chain into a scalable growth engine.

Stop clicking and start scanning with major foundational updates for Luminous:

• Pick and Pack App: A dedicated warehouse tool for tote-ID and scanner workflows.
• AI-Powered Automations: A revamped UI that lets you build rules in plain English.
• Scan-to-Receive: Deeper QC for incoming shipments and purchase orders.
• Quick Assembly/Disassembly: See exactly what’s available to build or recover directly from your stocks grid.
• Shipment Importer: Drag and drop packing slips to auto-map line items from multiple POs.

Streamline your warehouse and automate your busywork. Experience the new Luminous today!

Meet Jared and Billy

Jared Ward and Billy Bush are the leadership duo behind Luminous, an operations-first ERP built to simplify the "dirty" side of e-commerce. As CEO and Founder, Jared brings a "no-fluff" perspective to supply chain management, focusing on replacing legacy systems with intuitive, AI-assisted tools that any operator can use. As Head of Product, Billy translates complex warehouse needs into high-performance features, from advanced API expansions to mobile picking apps. Together, they host the Product Marketing Podcast, where they share a candid, behind-the-scenes look at building the ultimate command center for modern brands.

What does it really take to build a hormone-safe beauty brand that can survive the move from startup to scale? Paige Hope, CEO of Elan Pure, joins Jared Ward to pull back the curtain on the "no-fluff" operational reality of the skincare industry, including a crystallization crisis that cost the brand hundreds of units. We break down the raw economics of US manufacturing, how to negotiate 3PL labor fees, and why a lean team of contractors often outperforms a bloated payroll. 

Meet Paige Hope

Paige Hope is a seasoned entrepreneur who successfully transitioned from the tech world to the forefront of clean beauty. After co-founding the tech platform Current and overseeing its acquisition by Pattern, Paige used her experience advising nine-figure e-commerce brands to launch Elan Pure, a hormone-safe skincare line. Driven by a personal mission to eliminate endocrine disruptors following her sister’s autoimmune diagnosis, Paige spent two years and 16 formulation rounds perfecting a non-toxic, foam-and-lotion hybrid self-tanner. Known for her "gritty," self-funded approach, she favors lean operations and organic community growth, successfully scaling her brand through a massive affiliate network and a dominant presence on TikTok Shop.

Jared Ward and Billy Bush introduce powerful features focused on wholesale management and financial control for the October Product Update: the Wholesale CRM now includes a dedicated "Sales" tab, offering enhanced functionality like Credit Memo sync with QuickBooks and tagging of contacts to customize notification automations. You can now establish parent/child company structures for retail chains and set unique fulfillment priority overrides at the customer level ensuring key accounts receive the exact service they require. Plus, gain more control over costs by distributing duties and tariffs across PO shipments using product tags, and choose to push landed cost directly to Shopify for accurate margin reporting.

Meet Jared and Billy

Jared Ward, Founder and CEO of Luminous, is a former DTC founder and sourcing executive who built the platform to eliminate the operational drag caused by fragmented, manual supply chain workflows. Billy Bush, Head of Product Strategy, complements this vision with a decade of expertise in systems design, ensuring Luminous delivers practical, high-impact tools that bridge the gap between complexity and clarity, ultimately helping multi-warehouse, high-volume ecommerce brands scale efficiently.

In this September Product Update, Luminous introduces powerful features focused on financial and fulfillment control. We unveil customizable invoice templates and bi-directional Credit Memo sync with QuickBooks, streamlining wholesale AR management. Plus, learn how to set fulfillment priority preferences by customer, utilize the new Inventory Aging Report for better visibility, and manage all return orders directly within Luminous.

Meet Jared & Billy

Jared Ward, Founder and CEO of Luminous, is a former DTC founder and sourcing executive who built the platform to eliminate the operational drag caused by fragmented, manual supply chain workflows. Billy Bush, Head of Product Strategy, complements this vision with a decade of expertise in systems design, ensuring Luminous delivers practical, high-impact tools that bridge the gap between complexity and clarity, ultimately helping multi-warehouse, high-volume e-commerce brands scale efficiently.

What if your ERP is secretly costing you 4X the price? Jon Blair, Free to Grow CFO founder, reveals the true cost and operational drag of the "NetSuite Trap" plaguing $20M+ ecommerce brands. He details the blueprint for right-sizing to a specialized tech stack (IMS + QuickBooks) and a fractional finance engine to slash costs. In this episode, learn how separating your GL from your operations and using cash-led forecasting helps you scale efficiently and avoid Q4 working capital disaster.

Meet Jon Blair

Jon Blair is an ecommerce finance visionary who founded Free to Grow CFO to fill the massive gap between a bookkeeper and a full-time CFO. His firm provides fractional CFO/Controller services, asserting that lean e-commerce brands can achieve nine-figure revenue without a bloated in-house finance team. Jon specializes in solving "upstream" operational problems that cause "downstream" financial issues, focusing on cash-led forecasting and making smarter, risk-adjusted inventory bets.

Finally Solve Multi-Warehouse Chaos.

Jared and Billy reveal a mega-update giving high-volume brands absolute control over complex operations. See the new fulfillment order "command center" with wave management, allowing you to cap 3PL orders and manage pre-orders by estimated ship date. Plus, Luminous now automates ASN (future receipt) creation to external WMS systems, eliminating manual Google Sheet reconciliation and ensuring your entire supply chain is synced for seamless scaling.

Meet Jared Ward and Billy Bush

Jared Ward is the Founder and CEO of Luminous, driven by firsthand experience in DTC and sourcing to build a single, reliable system for e-commerce operators. His vision is to eliminate the operational drag caused by fragmented supply chain workflows, enabling brands to scale efficiently.

Billy Bush serves as the Head of Product at Luminous, focusing on bridging the gap between complexity and clarity. He leverages his expertise in product strategy and systems thinking to ensure Luminous delivers practical, high-impact tools that meet the evolving operations needs of multi-warehouse, high-volume brands.

"We’re removing the blind spots that cost brands time and money."

In this Luminous Product Update, Jared and Billy highlight how Luminous now auto-assembles products at receipt, values in-transit inventory with precision, and reconciles stock across every location in one report. Plus, they unpack new returns management tools that integrate directly with Shopify, and a smarter cost allocation engine for split shipments.

Meet Jared Ward and Billy Bush

Jared Ward, founder and CEO of Luminous, built the platform to give ecommerce operators a single, reliable system for scaling without the operational drag of manual processes. With a background in DTC and sourcing, Jared brings firsthand experience in solving fragmented supply chain workflows.

Billy Bush leads product strategy at Luminous, blending deep expertise in experience design with a decade of product-market fit and systems thinking. His work ensures Luminous delivers practical, high-impact tools that bridge the gap between supply chain complexity and operational clarity.

What if the data you rely on to ship, fulfill, and scale... is wrong? In this episode, Anthony Armstrong of Americanflat unpacks 15 years of experience in Amazon operations—from the early days of black hat tactics to building a modern multi-channel ecommerce engine. He shares what separates brands that stall at $1M from those that scale, why lean ops beats bloated systems, and how trusting the wrong 3PL data can quietly wreck your margins. If you're managing Vendor Central, coordinating across multiple 3PLs, or looking to simplify your ops, this one's essential.

Meet Anthony Armstrong

Anthony Armstrong is the Senior Operations Manager at Americanflat, a successful omnichannel brand. With over 15 years of experience in e-commerce, he considers himself an "OG" of the Amazon 3P model and has been instrumental in scaling previous companies from six to seven figures. At Americanflat, he's a key driver of their lean methodology, focused on finding and implementing "two-second improvements" to increase efficiency. His expertise lies in hands-on operations, validating processes, and building the right team to handle the complexities of a multi-3PL, multi-channel business.

"Now you can do everything in Luminous, at the top of your supply chain." Billy Bush joins Jared Ward to share a major upgrade: Bill Pay is live inside Luminous. Plus, auto-recon for AWD-FBA transfers, full HTML doc customization, and a smarter global search that cuts through chaos in milliseconds.

Meet Jared Ward

Jared Ward is the founder and CEO of Luminous, the supply chain operating system built for lean, fast-scaling ecommerce teams. A former DTC founder and sourcing executive, Jared built Luminous to fix the fragmented, spreadsheet-driven workflows slowing down modern operations.

Meet Billy Bush

Billy Bush is the lead product strategist at Luminous, bringing over a decade of experience in product-market fit, systems design, and customer-centric innovation. With a deep background in experience design and JTBD thinking, Billy helps shape tools that solve real supply chain problems, driving alignment between tech, ops, and outcomes.