Is your brand strategy strong enough to withstand ecommerce pitfalls? In this episode, Tana Cofer shares her journey from corporate life at Pattern to founding RosieRai and Glitter Faced. She provides valuable insights on brand potential, omnichannel strategies, and the impact of technological advancements in marketing. Tana also discusses inventory management on platforms like Amazon and the importance of compelling product listings and storytelling.

Meet Tana Cofer

Tana Cofer is a dynamic entrepreneur and innovator known for her leadership in ecommerce. As the founder and CEO of RosieRai, she has built a thriving agency dedicated to helping small to medium-sized businesses succeed on major online marketplaces like Amazon, Walmart, and TikTok Shop. With extensive experience in digital marketing, including roles as Director of Advertising at Pattern®, where she managed multi-million dollar brands, and at Jamberry, where she boosted revenue through strategic website optimization and email marketing, Tana has made a significant impact in the industry. Currently, she is also the co-founder of Glitter Faced, a brand that enhances moments with unique edible glitter products. Tana’s expertise in digital marketing, combined with her entrepreneurial spirit, continues to drive her success in creating memorable and impactful brands, making her an inspiring figure in the ecommerce industry.

Tune in to the latest episode of OPS Unfiltered as Jared Ward and Brendon Beebe shares how Luminous blazes a path - hitting a milestone of $1 million in ARR and setting their sights on $10 million.

Jared and Brendon reveal how the team is leveraging AI, hackathons, and NetSuite CRM enhancements. Plus, meet Jordan Bush, Luminous backend developer genius, and hear the latest insights from industry events like SaaStr. Don't miss out!

Meet Jared Ward & Brendon Beebe

Brendon Beebe and Jared Ward are the masterminds behind the strategic growth and innovation at Luminous. Under their leadership, Luminous integrates AI into product development to optimize niche use cases without fully pivoting to AI-driven solutions. They focus on enhancing the wholesale experience, with features like automated billing and improved sales order invoicing, positioning Luminous competitively. Their approach to restructuring customer support and exploring new growth opportunities underscores their commitment to driving the company's success and expansion. Brendon and Jared's vision and leadership continue to propel Luminous toward new horizons.

From college grad to SaaS leader, meet Tanner Chatterley, CEO of OrderProtection.com. He shares how he mastered the VC hustle at Route, pivoted for success, and built OrderProtection through smart partnerships, tech, and exceptional customer service. Unpack the secrets of collaboration, company culture, and the power of listening to your customers. All these and more on the latest episode of OPS Unfiltered!

Meet Tanner Chatterley

Tanner Chatterley is the CEO of OrderProtection.com, a leading SaaS company providing ecommerce brands with shipping protection and post-purchase support services. Tanner shares how his career evolved from a fresh graduate at BYU-Idaho to leading a fast-growing SaaS company in the ecommerce sector. His insights emphasize the importance of staying in constant communication with customers, a lesson he learned throughout his roles in companies like Route and Aumni. Tanner highlights how this customer-centric approach helped him differentiate OrderProtection.com, building sophisticated tech solutions that align with customer needs and scale the business.

Struggling with ecommerce accounting? Join Jon Blair, Founder of Free to Grow CFO and Jared Ward on the latest episode of OPS Unfiltered as they talk about revenue recognition, inventory accounting, and time zone challenges. Discover the benefits of outsourcing your CFO needs and explore Finaloop, an innovative accounting software. Tune in for practical tips to avoid costly accounting errors!

Meet Jon Blair

Jon Blair is a seasoned financial expert specializing in ecommerce operations. With a background in both COO and CFO roles, Jon has a unique perspective on the financial challenges and opportunities facing ecommerce businesses. He has successfully scaled multiple ecommerce brands, including Guardian Bikes, and has appeared on Shark Tank. Jon's expertise lies in optimizing accounting practices, streamlining operations, and providing strategic financial guidance to help ecommerce companies achieve sustainable growth.

What if your company could achieve 6x customer growth in just one year? Join Luminous co-founder and CTO Brendan Beebe as he shares the journey of building Luminous. Find out how Brendon landed major ecommerce clients and how he and the Luminous team is aiming for a $3 million ARR. Gain SAAStr insights as Brendon reveals the importance of equity distribution in startups. He also shares lessons learned from early marketing struggles and how Luminous bounced back. Tune in now to the latest episode of OPS Unfiltered!

Meet Brendon Beebe

Brendon Beebe is the Co-founder and CTO of Luminous, a leading ecommerce platform that has achieved rapid growth through its innovative approach. Under Brendon's guidance, Luminous has successfully navigated the challenges of traditional ERP systems and developed a tailored solution that meets the unique needs of mid-market ecommerce businesses. With a focus on transparency, equity, and customer satisfaction, Brendon has played a pivotal role in Luminous's success and continues to drive the company's growth.

Is your product idea safe overseas? Darin Long, a manufacturing veteran, spills the beans on how to protect your intellectual property. From tooling security to supply chain espionage, this episode is a must-listen for anyone bringing products to market.

Meet Darin Long

Darin Long, founder of InfiTex and several other successful ventures, is a seasoned expert in global manufacturing. With decades of experience and a deep understanding of global supply chains, he's mastered the art of protecting intellectual property. From China to Guatemala, Darin has firsthand knowledge of the challenges and solutions. His insights will help you keep your competitive edge.

Join us as we chat with Parker Burr, founder of Feet Clothing, about his journey from college dorm room to successful e-commerce brand. Discover how he mastered sock printing, tackled inventory challenges, and scaled his business on Shopify. Parker shares his lessons on balancing marketing and operations, the power of paid advertising, and the hurdles of rapid growth. Tune in to the latest episode of OPS Unfiltered for a raw and honest look at the ups and downs of entrepreneurship.

Meet Parker Burr

Parker Burr is the founder of Feet Clothing, a successful e-commerce brand he built from the ground up. From his college dorm room to a thriving business, Parker's journey is marked by innovation and resilience. He’s navigated the challenges of inventory management, burnout, and venture capital, offering invaluable insights for aspiring entrepreneurs. Today, Parker is dedicated to supporting the next generation of e-commerce founders through his company, Flagship.

Can an unexpected leap into ecommerce transform your life completely? Join us as we welcome Kerrie Fitzgerald, visionary behind The Dapper Dog Box and the Ecommerce Society, to share her journey from international education marketing to creating a thriving ecommerce business. Kerrie opens up about her moment of clarity as a new mom that sparked the idea for a dog-themed subscription service. From brainstorming at Starbucks to the chaotic early days of packing orders in her living room, Kerrie reveals the gritty reality of scaling her start-up. Learn how she leveraged Instagram and email lists, faced inventory management hurdles, and embraced outsourcing to grow her business to $200,000 per year. Reflecting on selling her first business, Kerrie shares insights on decision-making and building her next venture with the intent to sell. Tune in for a treasure trove of ecommerce tips on organic growth and smart outsourcing.

Meet Kerrie Fitzgerald

From Mompreneur to Ecommerce Boss, Kerrie Fitzgerald, the mastermind behind The Dapper Dog Box, wasn't always an ecommerce guru. This former international education marketer pivoted after a "mompreneur" moment, combining her love for dogs with stylish accessories. Starting with Starbucks brainstorming sessions, she built a loyal following through organic marketing (Instagram, email). From packing orders in her living room to outsourcing tasks, Kerrie learned valuable lessons about scaling and the power of letting go. Eventually, her $200,000/year business found a new home, providing her with the freedom to explore new ventures with a work-life balance she craved. Kerrie's story is a testament to the power of organic growth, strategic decisions, and knowing when to move on.

Synopsis:

From salon owner to ecommerce COO, Alessandra of Healthy Roots Dolls spills the tea on scaling your business! Hear her epic journey (from Venezuela to supply chain guru) & actionable insights for crushing common COO challenges: 3PL woes, peak season madness, retail fulfillment beasts. Get ready for insider tips on pricing, cash flow, manufacturer negotiation, PO financing, and nailing 3PL agreements. Plus, Alessandra drops knowledge bombs on visual mapping & killer SOPs for streamlined operations & explosive eCom growth.

Meet Alessandra Szul

Alessandra Szul is the COO of Healthy Roots Dolls, with an inspiring journey from her family's cosmetic salon in Venezuela to mastering supply chain management. With a background in computer science, product management, and founding her own trucking company, she brings a unique perspective to optimizing supply chain strategies. Through her consulting firm, Robelink Innovation and Consulting, Alessandra helps businesses scale their e-commerce ventures by blending creative founders with operational experts. Her expertise in selecting the right 3PL partners, managing cash flow, and operational optimization provides invaluable insights for growing e-commerce businesses.

In this episode, Matt Holman, founder of Subscription Prescription and Commerce Catalyst, spills the tea on building successful subscription businesses. Learn how to master models, boost customer loyalty, navigate the tech stack (including platforms like QPilot and Recharge), and leverage the power of community building (think Chewy) – all while keeping your finger on the pulse of the Utah ecommerce scene. 

Meet Matthew Holman

Matt Holman is the innovator behind Subscription Prescription and Commerce Catalyst, offering deep insights into mastering subscription models and boosting customer retention. With a rich background in e-commerce and SaaS, particularly in Utah, Matt emphasizes the importance of tech stacks, analytics, and logistics in subscription-based businesses. He advocates for understanding customer demands and leveraging feedback to enhance value propositions. Matt is also passionate about building online communities and personal brands, underscoring the long-term benefits of authentic engagement