Myopia is the greatest threat to global eye health today, and its impact is only rising among younger generations. Are you prepared to face this growing epidemic? Dr. Devan Trischuk, a leading expert in myopia management, discusses how our understanding of myopia has evolved over the years, what optometry doctors can do to treat myopia early, and how to work with young families to provide a lifetime of good vision. 

Timestamps

[00:01:38] Devan’s why

[00:06:02] When should children come in for their first eye exam?

[00:12:19] What is myopia?

[00:14:35] The evolution of myopia management

[00:17:25] Myopia as a global epidemic

[00:18:29] Impact of outdoor time on myopia

[00:20:18] Treatment options for myopia

[00:23:11] Photobiomodulation and red light therapy

[00:27:47] Vision therapy

[00:29:58] Strange patient stories

[00:32:52] Optometry mission trips and providing clear vision

[00:35:11] Working with parents of young patients

[00:38:18] Team communication and consistency in myopia management

[00:42:04] How to find your specialty as a student or new optometrist

[00:43:49] Myopia Summit

[00:45:47] Biggest takeaways for myopia management                                                                                                                                   

Mentioned in this episode:                                   

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⁠⁠⁠HOYA Vision Canada⁠⁠⁠

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Growth begins with a fundamental question: “Why?” In this episode, Dr. Trevor Miranda and Kevin Wilhelm, founder of Pod Marketing, unpack key strategies that drive successful businesses. They discuss actionable insights for effectively marketing your unique story, creating experiences that attract customers, and cultivating a positive team dynamic that propels businesses forward. Plus, Trevor and Kevin share their daily motivators, bond over bourbon, and reminisce over Kevin’s craziest bets.

Timestamps

[00:03:30] Create a fun work environment

[00:07:49] Understand your why and build a team that rows with you

[00:10:08] Strategies for growing your business

[00:18:24] Business and bourbon

[00:20:59] Trevor’s why

[00:24:36] Kevin’s why

[00:26:00] Hiring the right people who align with your core values

[00:28:38] Managing negativity and stress in the workplace

[00:32:23] Identify your team’s why

[00:34:25] Create great experiences

[00:38:08] Tell the story of what makes you different

[00:42:52] Personalize the patient experience

[00:44:49] Lightning round

[00:51:50] Advice for college students

[00:55:44] Pod Marketing’s sneaker collection

[00:57:33] How to exceed expectations and nail service recovery

[00:59:32] The future of Pod Marketing, creating a company that people rave about

Mentioned in this episode:

Atomic Habits by James Clear – strategies to get 1% better everyday.

Blue ocean strategy – business approach to navigating new versus known market spaces.

Six Thinking Hats by Edward De Bono - a technique that encourages teams to consider a decision or problem from different angles

Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

Thank You to our Sponsor(s)

⁠⁠⁠HOYA Vision Canada⁠⁠⁠

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In this week’s episode, Dr. Trevor Miranda sits down with his daughter Nyah, a second-year optometry student at NECO. They discuss the clinic experience that inspired Nyah’s career path, being determined and resourceful as a student, lessons from varsity field hockey, building up the student optometry community, how doctors can appeal to new grads, and more. Plus, Trevor and Nyah go head-to-head in a father-daughter edition of This or That.

Timestamps

[00:02:06] - Nyah’s early impression of optometry

[00:06:06] - Inspiring patient interaction

[00:09:25] - Getting your kids interested in optometry

[00:12:41] - Struggles and adjusting to first year in university

[00:18:54] - Study tips and tools

[00:20:11] - Team mindset in varsity field hockey

[00:23:28] - Learning from mentors

[00:25:18] - Empowering future optometry doctors

[00:29:20] - This or That (Trevor vs Nyah)

[00:33:07] - Self-care and being present

[00:36:19] - Strengths of the next generation of ODs

[⁠⁠00:38:07⁠⁠] - Advice for optometry students

[00:39:55] - Attracting and hiring new grads

[00:42:02] - New technology and specialties in optometry

[00:46:09] - Alternatives to cold start clinics

[00:50:54] - Leveraging social media

[00:53:08] - Core qualities of a good optometrist

[00:55:32] - Nyah’s personal vision for her future

Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

Mentioned in this episode:

Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

Thank You to our Sponsor(s)

⁠⁠⁠HOYA Vision Canada⁠⁠⁠

Enjoy the show? Please Follow, Like and Subscribe.

Dr. Howard Purcell, president of the New England College of Optometry (NECO), joins the conversation to discuss the importance of evolving with the changing world of optometry and building up future leaders. Plus, Dr. Purcell shares his journey from aspiring drummer to optometrist, advice to students entering the field, modernizing accessible education, personal wellness habits, and more.

Timestamps

[00:02:26] Dr. Howard Purcell’s Background

[00:04:54] Career path from drummer to optometrist

[00:09:16] Finding your passion

[00:11:52] Keeping up with changes in optometry

[00:18:37] Developing future leaders

[00:22:25] Supporting student wellness

[00:25:32] Expect great things

[00:29:32] Learning from experiences at Johnson & Johnson and Essilor

[00:35:57] Importance of residency programs.

[00:39:39] Combining human and artificial intelligence

[00:47:28] Staying in physical shape

[00:52:00] Cheerios and funny quirks

[00:53:18] ‘This or That’ lightning round

[00:57:27] Making optometric education accessible

[01:05:45] Appreciation for Canada’s optometry community

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Mentioned in this episode:

Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

Thank You to our Sponsor(s)

⁠⁠⁠HOYA Vision Canada⁠⁠⁠

Enjoy the show? Please Follow, Like and Subscribe.

Dr. Trevor Miranda welcomes special guest Dr. Mila Ioussifova, owner of South Waterfront Eye Care in Portland, Oregon. Dr. Ioussifova is known for her expertise in holistic eye care and her dedication to treating the whole person. In this conversation, they discuss the connection between diet and dry eye disease, tips for improving gut health, aesthetics services, balancing self-care with work and family, and more.

Timestamps

[00:05:07] - Patient advocacy and prioritizing patient care

[00:06:27] - Journey into optometry

[00:10:49] - Understanding nutrition and lifestyle

[00:15:37] - Gut health affects overall wellbeing

[00:20:33] - Take the garbage out - how to improve gut health

[00:23:05] - Eye Thrive Wellness

[00:25:43] - Address the underlying causes of dry eye

[00:29:53] - Dry eye nutrition program

[00:31:46] - Panretinal Photocoagulation Laser (PRP) treatment

[00:35:30] - Aesthetic treatments

[00:39:27] - Training students in business and nutrition

[00:41:35] - Balancing work and life

[00:45:17] - Fitness routine

[00:48:04] - ‘This or That’ lightning round

[00:50:44] - Personal and professional life on social media

[00:53:49] - Advice for students

[00:57:24] - What's next for Dr. Mila Ioussifova - Dry Eye Summit

Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

Mentioned in this episode:

Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

Thank You to our Sponsor(s)

⁠⁠⁠HOYA Vision Canada⁠⁠⁠

Enjoy the show? Please Follow, Like and Subscribe.

In this first episode of Optometry Unleashed, Dr. Trevor Miranda sits down with Simon T. Bailey, renowned speaker, success coach, best-selling author, entrepreneur and philanthropist.

Together, they take a deep dive into the key strategies and attitudes you need to be successful in today’s business world. Their conversation explores how to find fulfilment through lifelong growth, building a people-centred work culture, the power of being present, learning from failure, and more. 

About the Host: Dr. Trevor Miranda

Dr. Trevor Miranda is a seasoned optometrist raised in Simcoe, Ontario, and graduated from the University of Waterloo with his Doctorate of Optometry in 1995. He's an optometry owner with five practices along the coast of British Columbia, Canada. Dr. Miranda was named Optometrist of the Year by the British Columbia Association of Optometrists in March 2015. 

Timestamps

[00:09:29] - Finding your purpose 

[00:15:31] - Quality of thoughts determines the quality of life

[00:16:24] - Harness thoughts, create positive momentum

[00:22:06] - Trust your intuition, value people

[00:27:59] - Tap into talent, nurture growth

[00:38:11] - Take ownership of your growth

[00:39:26] - Building a positive workplace culture

[00:44:40] - Connect and be present

[00:55:11] Encourage failure, learn from mistakes

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Show Notes

Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

Thank You to our Sponsor(s)

⁠⁠⁠HOYA Vision Canada⁠⁠⁠

Enjoy the show? Please Follow, Like and Subscribe.