Optometry Unleashed

Dr. Trevor Miranda sits down with leaders from the optical industry to discuss sustainability and its essential role in modern practices. Together with Tammy Gold​​ (Alcon ​Senior Brand Manager​​), Enrique Contreras​​​ (CooperVision Canada​​​ Country Manager​​​), and Jennifer Pate​​​ (Johnson & Johnson Vision​​​ Senior Manager, National and Key Accounts​​), they explore the business case for sustainability as a necessity and practical steps that optometry practices can take to create a sustainable future in eyecare.

Show notes:

 [02:18] – "Contact Lens Confessions"

[05:03] – Tammy Gold on sustainability as a business necessity and plastic offsetting

[07:45] – Enrique Contreras on brand loyalty and removing barriers

[09:51] – Jennifer Pate on the interconnection between environmental health and human health 

[12:42] – Balancing sustainability with profitability in clinics

[13:11] – Creating a sustainability scorecard

[15:20] – Leveraging partnerships

[17:05] – Small steps lead to larger changes

[18:20] – "Sell Me This Pen" challenge: Pitch for sustainability partnerships

Mentioned in this episode:

Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

Thank You to our Sponsor(s)

⁠⁠⁠HOYA Vision Canada⁠⁠⁠

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Dr. Trevor Miranda sits down with Shawn Kanungo, a globally recognized innovation strategist and best-selling author, for a transformative discussion on the power of innovation in business and healthcare. Together, they delve into how individuals can disrupt the status quo and embrace new ideas that will make their businesses unstoppable in today’s rapidly evolving times.

[00:05:09] Innovation in sports and video games

[00:12:10] AI and Kanungo GPT

[00:16:40] The power of being bold

[00:22:03] Apple Genius Bar and adopting cross-industry ideas

[00:23:51] Hire for hunger

[00:26:44] The Russell Westbrook Trap

[00:30:30] Disrupting oneself for growth

[00:32:34] Bold brainstorming techniques

[00:43:00] One true fan and extraordinary effort in client care

[00:48:15] Generative AI in healthcare

[00:52:26] Engineering your hot streak

[00:56:30] Eyewear as identity and fashion

[01:01:09] Eyelash cleaning and eye health

[01:10:05] The impact of societal expectations

[01:12:08] Peer influence and boldness

[01:16:39] Strategies to maintain focus

[01:23:40] Bringing back friction

[01:27:14] The importance of personal connection

[01:30:57] Motivating future of optometry.

Mentioned in this episode:

Subscribe for the latest updates from Optometry Unleashed at www.optometryunleashed.ca/newsletter.

Thank You to our Sponsor(s)

⁠⁠HOYA Vision Canada⁠⁠

Enjoy the show? Please Follow, Like and Subscribe.

In this episode of Optometry Unleashed, Trevor sits down

Simon offers a fresh perspective on measuring success in both sports and business — not just by achievements, but by prioritizing personal fulfillment. Reflecting on his journey, Simon shares the valuable lessons he’s learned while growing up around athletes, failing at the junior nationals, competing at the Olympic level, and navigating the transition from competitive sports to co-founding his company Relentless Pursuit Partners.

Simon emphasizes the importance of learning to fail early

Trevor and Simon also discuss innovative warm-up routines, Simon’s favourite triathlon sport, the evolving role of information technology in sports, human moments that make traditional sports unforgettable, and more.

[00:06:31] Memories evolving over time.

[00:10:57] Being present in the moment

[00:16:49] Embracing imperfection

[00:17:57] Growing up in Kingston, Ontario

[00:20:46] Balancing multiple sports in triathlon

[00:22:43] The battle for marginal gains

[00:25:49] Finding satisfaction

[00:31:06] Evolving sports techniques

[00:42:22] Passion for people versus performance

[00:45:17] Continuous improvement in business

[00:52:15] Sleeping soundly as the measure of success

[00:54:09] Retiring from the Olympics

[01:00:18] The future of sports and health

[01:02:48] Technology and human moments in sports

[01:00:06] Training in Australia

[01:09:09] The journey of failure and learning

[01:15:29] The do-nothing defense

[01:17:54] Better one or better two

[01:22:28] Exploring opportunities in AI

Mentioned in this episode:

Subscribe for the latest updates from Optometry Unleashed at www.optometryunleashed.ca/newsletter.

Thank You to our Sponsor(s)

⁠⁠HOYA Vision Canada⁠⁠

Enjoy the show? Please Follow, Like and Subscribe.

Ever wondered how to cultivate lasting success in every area of your life? Join Dr. Trevor Miranda in this inspiring conversation with Ravi Tanna, Vice President of Sales at MacuMira. Ravi opens up about the power of choosing a “say yes” mentality, teaching CrossFit workouts for longevity, overcoming mental health challenges after an injury, how his father’s experience inspired his current venture in treating Age-Related Macular Degeneration, and more.

Timestamps

[00:04:10] Proactive mindset and saying yes

[00:09:45] Longevity Lab and fitness

[00:13:11] Being all-in and doubling down on your strengths

[00:17:05] Discovering the Kaizen philosophy

[00:19:27] Applying Kaizen in business and optometry[00:20:08] Overcoming a significant back injury

[00:26:13] Surrounding Yourself with Positive Influences

[00:30:04] Subspecialties in optometry

[00:31:37] Age-Related Macular Degeneration and Ravi’s story about his father

[00:40:15] Maintaining energy and enthusiasm

[00:42:38] Do things for your own joy

Mentioned in this episode:

Subscribe for the latest updates from Optometry Unleashed at ⁠⁠www.optometryunleashed.ca/newsletter⁠⁠.

Thank You to our Sponsor(s)

⁠⁠⁠⁠HOYA Vision Canada⁠⁠⁠⁠

Enjoy the show? Please Follow, Like and Subscribe.

In this special live recorded episode, Dr. Trevor Miranda is joined by visionary leaders Steven Haifawi (HOYA Vision Canada), Bryan Rossi (Carl Zeiss Vision Canada Inc.), and Bruce Miles (EssilorLuxottica) as they discuss how innovation in sustainability is transforming the eye care industry and what optometrists can do to stay current and work collectively towards a vibrant future.

Timestamps

[00:03:00] Trivia game

[00:04:56] Essential strategies driving sustainability efforts

[00:09:48] How independent optometrists can partner with labs on sustainability

[00:16:48] Innovation and technology for patient management

[00:17:43] Science and sustainability is moving us forward

[00:19:32] Commitment to sustainability in three words

Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

Thank You to our Sponsor(s)

⁠⁠⁠HOYA Vision Canada⁠⁠⁠

Enjoy the show? Please Follow, Like and Subscribe.

Trudi Charest, “guardian of the optical galaxy” and chief sales officer of CSI Dry Eye Software, breaks down the essentials of leveraging your digital presence to expand your business. As Trudi shares, personal branding isn’t just a sales tactic – it’s a powerful tool that builds trust and attracts meaningful connections.

Trudi and Dr. Trevor Miranda cover the ins and outs of personal branding, becoming trusted advisors online, LinkedIn profile tips, and how to avoid oversharing on social media. They also discuss the 10 + 10 Sales System from Trudi’s book, “The Digital Sales Rep”, and how to overcome fear to achieve your goals.

Timestamps

[00:5:15] Optical family roots

[00:7:03] Understanding personal branding

[00:12:20] What optometrists are missing on LinkedIn

[00:17:02] Personal vs. professional social media profiles

[00:22:43] Building trust online

[00:25:13] What to share and not share on social media

[00:30:05] Applying the 10 + 10 Sales System

[00:35:27] Tools for business growth and social media management

[00:38:14] Business cards

[00:44:44] Cold calling

[00:46:54] Improving Trevor’s LinkedIn profile

[00:56:18] One step over fear

Mentioned in this episode:          

Subscribe for the latest updates from Optometry Unleashed at www.optometryunleashed.ca/newsletter.

Thank You to our Sponsor(s)

⁠⁠HOYA Vision Canada⁠⁠

Enjoy the show? Please Follow, Like and Subscribe.

Dr. Abby Jakob is living out her dreams as a successful optometrist and business owner in the heart of her small hometown in Kingsville, Ontario. In this episode, Abby talks about opening her own cold-start practice, leading with courage, letting your personality shine through on social media, and building strong patient relationships. Plus, Abby and Trevor discuss how Neurolens has been a game changer for her patients and strategies to keep up with the pace of a growing business.

Timestamps

[00:02:13] Returning to her hometown

[00:04:42] Influence from playing sports

[00:08:04] Having fun on social media

[00:09:27] The value of authenticity

[00:11:49] Musical passions

[00:15:19] Holding on to your dreams

[00:17:06] Book recommendations for business

[00:20:09] Rising to the challenge and opening a cold start

[00:21:38] Neurolens and new technology for treating patients

[00:25:49] Learning from other independent optometrists

[00:28:24] Intra-office recall for patient acquisition

[00:29:56] Managing business expansion

[00:32:47] Work-life balance

[00:46:43] Partnership with local brewery

[00:52:20] Negotiating and customer service

[00:54:38] Considerations for opening multiple practices

[00:58:20] Business consultations with Abby your patients

[00:37:11] Positive feedback

[00:38:37] Keeping up with a busy practice

[00:42:29] Delegation as a business mindset

[00:44:21] This or That

Mentioned in this episode:

To book a business consultation with Dr. Abby and Dr. Richard Kattouff, contact [email protected]

Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

Thank You to our Sponsor(s)

⁠⁠⁠HOYA Vision Canada⁠⁠⁠

Enjoy the show? Please Follow, Like and Subscribe.

Myopia is the greatest threat to global eye health today, and its impact is only rising among younger generations. Are you prepared to face this growing epidemic? Dr. Devan Trischuk, a leading expert in myopia management, discusses how our understanding of myopia has evolved over the years, what optometry doctors can do to treat myopia early, and how to work with young families to provide a lifetime of good vision. 

Timestamps

[00:01:38] Devan’s why

[00:06:02] When should children come in for their first eye exam?

[00:12:19] What is myopia?

[00:14:35] The evolution of myopia management

[00:17:25] Myopia as a global epidemic

[00:18:29] Impact of outdoor time on myopia

[00:20:18] Treatment options for myopia

[00:23:11] Photobiomodulation and red light therapy

[00:27:47] Vision therapy

[00:29:58] Strange patient stories

[00:32:52] Optometry mission trips and providing clear vision

[00:35:11] Working with parents of young patients

[00:38:18] Team communication and consistency in myopia management

[00:42:04] How to find your specialty as a student or new optometrist

[00:43:49] Myopia Summit

[00:45:47] Biggest takeaways for myopia management                                                                                                                                   

Mentioned in this episode:                                   

Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

Thank You to our Sponsor(s)

⁠⁠⁠HOYA Vision Canada⁠⁠⁠

Enjoy the show? Please Follow, Like and Subscribe.

Growth begins with a fundamental question: “Why?” In this episode, Dr. Trevor Miranda and Kevin Wilhelm, founder of Pod Marketing, unpack key strategies that drive successful businesses. They discuss actionable insights for effectively marketing your unique story, creating experiences that attract customers, and cultivating a positive team dynamic that propels businesses forward. Plus, Trevor and Kevin share their daily motivators, bond over bourbon, and reminisce over Kevin’s craziest bets.

Timestamps

[00:03:30] Create a fun work environment

[00:07:49] Understand your why and build a team that rows with you

[00:10:08] Strategies for growing your business

[00:18:24] Business and bourbon

[00:20:59] Trevor’s why

[00:24:36] Kevin’s why

[00:26:00] Hiring the right people who align with your core values

[00:28:38] Managing negativity and stress in the workplace

[00:32:23] Identify your team’s why

[00:34:25] Create great experiences

[00:38:08] Tell the story of what makes you different

[00:42:52] Personalize the patient experience

[00:44:49] Lightning round

[00:51:50] Advice for college students

[00:55:44] Pod Marketing’s sneaker collection

[00:57:33] How to exceed expectations and nail service recovery

[00:59:32] The future of Pod Marketing, creating a company that people rave about

Mentioned in this episode:

Atomic Habits by James Clear – strategies to get 1% better everyday.

Blue ocean strategy – business approach to navigating new versus known market spaces.

Six Thinking Hats by Edward De Bono - a technique that encourages teams to consider a decision or problem from different angles

Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

Thank You to our Sponsor(s)

⁠⁠⁠HOYA Vision Canada⁠⁠⁠

Enjoy the show? Please Follow, Like and Subscribe.

In this week’s episode, Dr. Trevor Miranda sits down with his daughter Nyah, a second-year optometry student at NECO. They discuss the clinic experience that inspired Nyah’s career path, being determined and resourceful as a student, lessons from varsity field hockey, building up the student optometry community, how doctors can appeal to new grads, and more. Plus, Trevor and Nyah go head-to-head in a father-daughter edition of This or That.

Timestamps

[00:02:06] - Nyah’s early impression of optometry

[00:06:06] - Inspiring patient interaction

[00:09:25] - Getting your kids interested in optometry

[00:12:41] - Struggles and adjusting to first year in university

[00:18:54] - Study tips and tools

[00:20:11] - Team mindset in varsity field hockey

[00:23:28] - Learning from mentors

[00:25:18] - Empowering future optometry doctors

[00:29:20] - This or That (Trevor vs Nyah)

[00:33:07] - Self-care and being present

[00:36:19] - Strengths of the next generation of ODs

[⁠⁠00:38:07⁠⁠] - Advice for optometry students

[00:39:55] - Attracting and hiring new grads

[00:42:02] - New technology and specialties in optometry

[00:46:09] - Alternatives to cold start clinics

[00:50:54] - Leveraging social media

[00:53:08] - Core qualities of a good optometrist

[00:55:32] - Nyah’s personal vision for her future

Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

Mentioned in this episode:

Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

Thank You to our Sponsor(s)

⁠⁠⁠HOYA Vision Canada⁠⁠⁠

Enjoy the show? Please Follow, Like and Subscribe.