Growth begins with a fundamental question: “Why?” In this episode, Dr. Trevor Miranda and Kevin Wilhelm, founder of Pod Marketing, unpack key strategies that drive successful businesses. They discuss actionable insights for effectively marketing your unique story, creating experiences that attract customers, and cultivating a positive team dynamic that propels businesses forward. Plus, Trevor and Kevin share their daily motivators, bond over bourbon, and reminisce over Kevin’s craziest bets.

Timestamps

[00:03:30] Create a fun work environment

[00:07:49] Understand your why and build a team that rows with you

[00:10:08] Strategies for growing your business

[00:18:24] Business and bourbon

[00:20:59] Trevor’s why

[00:24:36] Kevin’s why

[00:26:00] Hiring the right people who align with your core values

[00:28:38] Managing negativity and stress in the workplace

[00:32:23] Identify your team’s why

[00:34:25] Create great experiences

[00:38:08] Tell the story of what makes you different

[00:42:52] Personalize the patient experience

[00:44:49] Lightning round

[00:51:50] Advice for college students

[00:55:44] Pod Marketing’s sneaker collection

[00:57:33] How to exceed expectations and nail service recovery

[00:59:32] The future of Pod Marketing, creating a company that people rave about

Mentioned in this episode:

Atomic Habits by James Clear – strategies to get 1% better everyday.

Blue ocean strategy – business approach to navigating new versus known market spaces.

Six Thinking Hats by Edward De Bono - a technique that encourages teams to consider a decision or problem from different angles

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