Which is better, a paid marketing campaign or an organic strategy?

There actually is a right answer, and to find it we have to first explore the benefits and drawbacks of each.

Organic marketing teaches us how to tell great stories, leverage the right trends for our brand, find what can be easily automated at scale for our businesses, and even decide the flow of content that works best for us.

On the other hand, there’s a lot of testing and trial and error that comes with organic marketing. Essentially, you pay for marketing either way, and with organic, that payment comes in the form of time instead of money.

Paid marketing, for contrast, is often oversimplified in mainstream media. The last thing you want to do is throw money at problems and think that that's the solution. It never is, I can tell you this from experience.

Paid ads are essentially an upgraded version of organic marketing. It’s taking what you’ve seen work organically for a warmed up audience and make it work for a less engaged audience that doesn't know you as well.

Today on The People Over Profit Podcast, I’ll share:

✅ How I grew to 6-figures with organic marketing

✅ How you can blend both strategies for explosive growth

✅ How I lost thousands on paid marketing (so you don’t have to)

You want to understand the purpose of each and how to use them at the right times, in the right ways. After listening to this episode, you’ll know exactly what that means for you.

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