In this episode, I chat with Michael Ventura, CEO and founder of Sub Rosa, during our Training With Empathy event we hosted in April. We talk about the concepts from his book, Applied Empathy, and how to make empathy a trainable skill. What I liked about this episode is that he fully breaks down why empathy is today's most talked-about competitive advantage, and he explains how to train your team for it.
Sub Rosa is a strategy and design firm that has worked with some of the world's most iconic brands and organizations; including Adobe, Delta Airlines, Google, Goldman Sachs, Nike, The TED Conference, and The Obama Administration.
Michael has served as a board member and adviser to a variety of organizations including Behance, The Burning Man Project, The Smithsonian Cooper-Hewitt National Design Museum, and the United Nations’ Tribal Link Foundation.
In this episode, we learn about:
Some of the creative campaigns that Sub Rosa has produced
Dealing with difficult people and the four points of distortion
The “Whole Self” framework
Asking the hard questions to see the truth
Opening yourself up to new perspectives
Seeing the world from other people’s point of view
Why empathy is not sympathy, compassion, or being nice
How empathy is a trainable skill
Fostering more collaborative and inclusive relationships in the workplaceFind the show notes for this episode here!
Watch this episode on Youtube here.